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©  adidas
Marketing: adidas, a sponsor of Z. Zidane since 1996, celebrates his appointment as France head coach

adidas, a sponsor of Zinédine Zidane since 1996, is celebrating the former French international's appointment as head coach of the French men's national team (effective from 1 August 2026), which was made official by the FFF on 28 July 2026. The German sportswear manufacturer has unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Federations, Sponsors - Partners, …
• Article # 449601
• Published on 28/07/26 at 18:00
©  FIFA
FIFA: Visa (payment solutions), an official sponsor since 2007, extends until the 2030 World Cup

Visa, an American group specialised in payment solutions, has extended as a "FIFA Partner", the highest level of partnership in the international federation's hierarchy, until the 2030 World Cup, the body announced on 28 July 2026. A sponsor of FIFA for men's football since 2007, Visa will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 449564
• Published on 28/07/26 at 15:00
©  FC Inter Milan
Serie A Enilive: BBVA (bank) succeeds Gate.io as sleeve sponsor of FC Inter Milan from the 2026-27 season

Banco Bilbao Vizcaya Argentaria (BBVA), a Spanish multinational banking group, has become the sleeve sponsor of FC Inter Milan (Serie A Enilive) from the 2026-27 season onwards, the club announced on 28 July 2026. BBVA's logo will appear on the sleeve of the men's, women's, U23, U20 and Inter…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449540
• Published on 28/07/26 at 13:00
©  OGC Nice
Ligue 1 McDonald’s: Limova.ai (AI) back shirt sponsor of OGC Nice for three seasons (2026-2029)

Limova.ai, a French start-up specialising in AI solutions for businesses, has become the back shirt sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 27 July 2026. The Nice-based company has the status of premium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449503
• Published on 28/07/26 at 11:00
©  Revolut
Serie A Enilive: Revolut (fintech) expands partnership with Como 1907 to become main shirt sponsor

Revolut, a British banking and financial services fintech company, has expanded its partnership with Como 1907 (Serie A Enilive) to become the club's main shirt sponsor for the 2026-27 season, the two parties announced on 27 July 2026. The group had initially entered its first sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449445
• Published on 27/07/26 at 17:00
©  SSC Napoli
Serie A Enilive: Eurobet.live (live scores) official partner of SSC Napoli for two seasons (2026-2028)

Eurobet.live, the live scores website and app of Italian sports betting operator Eurobet (Entain plc), has become an official partner of SSC Napoli (Serie A Enilive) for two seasons, over the 2026-2028 cycle, the club announced on 27 July 2026. This partnership aims "to develop content and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449430
• Published on 27/07/26 at 14:00
©  News Tank
Weekly News Extra (20 to 24 July 2026)

• "Increasing the number of national teams makes no sense. The football industry is not just about the World Cup, important as it may be. They are destroying the football industry, which generates tens of thousands of jobs, for the sake of an event that lasts 40 days and involves only a minority…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 449302
• Published on 24/07/26 at 18:00
Toulouse FC: Winamax (betting) becomes official partner and back shirt sponsor for 3 seasons (2026-2029)

French sports betting operator Winamax has become an official partner of Toulouse FC (Ligue 1 McDonald’s) for three seasons (2026-2029), the club announced on 24 July 2026. The agreement was negotiated by Sportfive, the international sports marketing agency that has served as Toulouse FC’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449284
• Published on 24/07/26 at 16:00
©  Real Betis Balompié
LALIGA EA Sports: Ebury (fintech) official partner of Real Betis Balompié for two seasons (2026-2028)

Ebury, a UK-based fintech company providing financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028), the Spanish club announced on 24 July 2026. "As part of this collaboration, Ebury will have a presence across the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449281
• Published on 24/07/26 at 15:00
©  Udinese Calcio
Udinese Calcio: Crich (bakery) extends as training kit sponsor for two seasons (2026-2028)

Crich, an Italian biscuit and bakery products brand, has extended as Udinese Calcio’s (Serie A Enilive) training kit sponsor for a further two seasons (2026-2028), the club announced on 23/07/2026. The company became the Udine club’s first training kit sponsor during the 2025-26 season. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449244
• Published on 24/07/26 at 13:00