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©  OM
Ligue 1: Öko (filter bottles) extends as official partner of Olympique de Marseille until 2026-27

Öko Europe, a French manufacturer of filter bottles, has extended as official partner of Olympique de Marseille (Ligue 1 McDonald's) for a further season (2026-27), the club announced on 14 May 2026. Öko joined the third tier of the club’s sponsorship hierarchy on 20 December 2024 through an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 441095
• Published on 15/05/26 at 11:00
©  Arsenal FC
Premier League: Deel (HR solutions) succeeds Visit Rwanda as Arsenal FC sleeve sponsor from 2026-27

Deel, an American payroll management and HR solutions company, has extended its partnership with Arsenal FC (Premier League) to become the club’s sleeve sponsor from the 2026-27 season as part of a multi-year agreement, Arsenal announced on 14 May 2026. The company, which became the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441097
• Published on 15/05/26 at 09:00
©  UEFA
UEFA: a partnership with Haleon (health) to improve management of sports injuries

Haleon, a British healthcare company, has become an official partner of UEFA under a multi-year agreement from 2026, UEFA announced on 13 May 2026. This is the European confederation's first partnership in the "medical health" category. "Through scientific collaboration and knowledge exchange…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 441064
• Published on 13/05/26 at 18:00
©  Torino FC
Deal Tracker: Torino FC, FSV Mainz, Watford FC… the latest sponsorship deals in football

• La Molisana, an Italian pasta brand, has become an official supplier of Torino FC (Serie A Enilive) from the 2026-27 season. • iDM Energiesysteme, an Austrian heat pump specialist, has extended as sleeve sponsor of FSV Mainz 05 (Bundesliga) until 2028-29. • Boxt, a British e-commerce…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 441060
• Published on 13/05/26 at 17:00
©  National Football League
American football: American Express (payment solutions) title sponsor of the NFL Paris Game 2026

American financial services company American Express has become the title sponsor of the NFL Paris Game 2026, the North American league announced on 11/05/2026. On 02/02/2026, the National Football League confirmed that France would host its first ever regular-season NFL match. The game, to be…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 440723
• Published on 12/05/26 at 11:00
©  Udinese Calcio
Serie A Enilive: Banca 360 FVG (bank) extends as co-sponsor of Udinese Calcio for two seasons (2026-2028)

Banca 360 FVG, an Italian cooperative credit bank, has extended as co-sponsor (2nd level) of Udinese Calcio (Serie A Enilive) for a further two seasons (2026-2028), the club announced on 08/05/2026. The brand has been featured on the front of the club's shirt since the 2024-25 season, alongside…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440609
• Published on 11/05/26 at 16:00
©  LALIGA
LALIGA: Duracell (batteries) "official partner of added time" for three seasons (2026-2029)

Duracell, an American manufacturer of alkaline batteries, has become an official partner of LALIGA for three seasons (2026-2029), the body announced on 08/05/2026. This is the first agreement signed by the group with a football league in Europe. The brand is positioned as the "official partner…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 440603
• Published on 11/05/26 at 12:00
©  News Tank
Weekly News Extra (04-07/05/2026)

• The Spanish Football Federation has launched an exchange project with US Soccer as part of the UEFA Together programme • Liverpool FC (Premier League) have revised their ticket pricing policy for the coming seasons following discussions with their Fans Advisory Board. The club will apply a 3…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 440398
• Published on 07/05/26 at 18:00
©  UEFA
UEFA: BT Group (telecommunications) becomes first domestic partner of Euro 2028 in the UK and Ireland

British telecommunications operator BT Group has become the first domestic partner of UEFA Euro 2028, which will be held in the United Kingdom and Ireland, UEFA announced on 07/05/2026. BT Group will serve as official telecommunications partner and "will provide connectivity services at Euro…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 440514
• Published on 07/05/26 at 17:30
©  FIFA
FIFA: Panini (trading cards), partner since 1970, to be replaced by Topps (Fanatics) from 2031

Fanatics, a manufacturer and distributor of licensed sports products, is extending its "already successful and wide-ranging commercial relationship" with FIFA to include its subsidiary Topps (part of the Fanatics Collectibles division) under an agreement that will begin in 2031, the body announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, International authorities, …
• Article # 440495
• Published on 07/05/26 at 17:00