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©  Aston Villa FC
Premier League: Betano (sports betting) becomes Aston Villa’s sleeve sponsor from 2026-27

Betano, the sports betting brand of Greek group Kaizen Gaming, has extended its partnership with Aston Villa FC (Premier League) and will become the club’s sleeve sponsor from the 2026-27 season, Aston Villa announced on 23 July 2026. The bookmaker retains its status as a principal partner …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449226
• Published on 24/07/26 at 12:00
©  Real Betis Balompié
Deal Tracker: Real Betis, CA Osasuna, Bologna FC, Parma Calcio… the latest sponsorship deals in football

• Ebury, a UK fintech offering financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028). • BGame, a digital media platform specialising in sports and entertainment, has become a top sponsor of Bologna FC 1909 (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449206
• Published on 24/07/26 at 11:00
©  Juventus FC
Serie A Enilive: bet365 becomes official partner of Juventus FC from 2026-27

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season, the club announced on 23 July 2026. "Through bet365 Scores, users will be able to follow their favourite team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449215
• Published on 24/07/26 at 10:00
©  Los Angeles Lakers
Los Angeles Lakers: Albert (finance) replaces Bibigo (prepared meals) as jersey patch sponsor ($30m/year)

Albert, a personal finance app, has become the Los Angeles Lakers' (NBA) jersey patch sponsor from the 2026-27 season, the California franchise announced on 17 July 2026. The sponsorship is reportedly worth $30m (€26m) per year, according to US media outlet ESPN. Albert succeeds South Korean…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449208
• Published on 24/07/26 at 09:00
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Winamax (betting) extends as sole main shirt sponsor for two seasons (2026-2028)

French sports betting operator Winamax has extended as main shirt sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for a further two seasons, covering the 2026-2028 cycle, the club announced on 23 July 2026. • Winamax was already the main sponsor of RCSA over the 2020-2026 period, but only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449191
• Published on 23/07/26 at 18:00
©  ESTAC Troyes
ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026. Etihad Airways takes over from Groupe Amplitude (online car sales), which had been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449186
• Published on 23/07/26 at 17:30
©  Lega Serie A
Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026. The brand, which had…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 449175
• Published on 23/07/26 at 16:00
©  Puma
Puma: Dusan Hamlin appointed vice president e-commerce with immediate effect

British executive Dusan Hamlin has been appointed to the newly created role of vice president e-commerce at Puma with immediate effect, the German equipment manufacturer announced on 22 July 2026. "He will be responsible for driving the global strategy and commercial direction of the group’s…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 449094
• Published on 23/07/26 at 10:10
©  ESTAC Troyes
Ligue 1 McDonald's: Century 21 (real estate) extends as sleeve sponsor of ESTAC Troyes for 2026-27

Century 21 Groupe Martinot, a real estate agency network, has extended as sleeve sponsor of ESTAC Troyes (promoted to Ligue 1 McDonald's) for the 2026-27 season, the club announced on 17 July 2026. The company has appeared on the sleeve of the club's shirts since the 2022-23 season, at the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449046
• Published on 22/07/26 at 16:30
©  Real Madrid CF
LALIGA EA Sports: Unicaja (bank) extends as regional partner of Real Madrid CF until 2029-30

Spanish banking group Unicaja has extended as regional partner of Real Madrid CF (LALIGA EA Sports) for a further four seasons, i.e. through to 2029-30, the club announced on 21 July 2026. Unicaja has been a sponsor of the Madrid club since the 2020-21 season, and is a founding partner of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 448916
• Published on 21/07/26 at 18:00