Sponsors & Partners: archives (page 2/935)

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©  Brighton & Hove Albion FC

Deal Tracker: Atlético de Madrid, Venezia FC, Leeds United FC… the latest sponsorship deals in football

• Brighton & Hove Albion FC (Premier League) has extended its partnership with Football Manager, the football management simulation game developed by Sports Interactive, for a ninth consecutive season in 2026-27. • Italian energy supplier Enel has become an official partner of Venezia FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 456622
• Published on
©  Paris Saint-Germain

Ligue 1 McDonald's: L’Oréal signs 1st football club sponsorship deal with Paris Saint-Germain (2026-2028)

French cosmetics manufacturer L’Oréal Groupe has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for two seasons, covering the 2026-2028 cycle, the club announces on 8 October 2026. This is L’Oréal Groupe's first sponsorship deal with a football club, although its L’Oréal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456560
• Published on
©  Borussia Dortmund

Bundesliga: Coca-Cola (soft drinks) extends as premium partner of Borussia Dortmund beyond 2026-27

The Coca-Cola Company, an American drinks manufacturer, has extended as premium partner of Borussia Dortmund (Bundesliga) "ahead of schedule and on a long-term basis", with the partnership being expanded to the women's team (Google Pixel Frauen-Bundesliga) for the first time, the club announced on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456509
• Published on
©  AS Monaco FC

AS Monaco FC: Mammouth AI (AI model aggregator) pocket sponsor for three seasons (2026-2029)

Mammouth AI, a French artificial intelligence model aggregator, has become a premium partner of AS Monaco FC (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 8 October 2026. The company will feature as the Monaco club’s pocket sponsor during Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456492
• Published on
©  Chelsea FC

Chelsea FC: GAC (car manufacturer) becomes official partner after supporting 2026 pre-season tour in Asia

GAC (Guangzhou Automobile Group), a Chinese car manufacturer, has become an official partner of Chelsea FC (Premier League) from the 2026-27 season onwards, the club announced on 8 October 2026. The Chinese group was notably a partner of Chelsea FC's 2026 pre-season tour in Hong Kong and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456416
• Published on
©  D.R.

NBA: Nestlé (Milo, Nescau and Nesquik) to become official partner across 21 markets from 1 January 2027

Nestlé, a multinational food and beverage company, has become an official partner of the NBA through its Milo, Nescau and Nesquik brands under a multi-year agreement that will come into effect on 1 January 2027, the two parties announced on 7 October 2026. The partnership will be activated…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 456326
• Published on
©  Puma

Puma SE: Anta Sports (CHN) completes acquisition of 29.06% stake for €1.5bn

Chinese sportswear company Anta Sports Products has completed the acquisition of a 29.06% stake in Puma SE by buying the shares held by Groupe Artémis, the investment company of the Pinault family, the German sporting goods manufacturer announced on 7 October 2026. The transaction, announced…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 456288
• Published on
©  Real Madrid CF

LALIGA EA Sports: Uber Eats (meal delivery) official sponsor of Real Madrid CF (2026-2029)

Uber Eats, a food delivery application, has become an official partner of Real Madrid CF (LALIGA EA Sports) for three seasons (2026-2029), the club announced on 7 October 2026. Under the agreement, the brand will display its logo at the Bernabéu (84,744 capacity) and on the club's social media…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456303
• Published on
©  UEFA

UEFA: agreement extended with Betano (sports betting), which becomes 10th global sponsor of Euro 2028

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has extended its agreement with UEFA to become an official partner of Euro 2028, the governing body announced on 7 October 2026. The bookmaker became the first company in the sports betting sector to become a global sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456284
• Published on
©  LALIGA

LALIGA: partnership with Milka (Mondelez) expanded to five European markets for the 2026-27 season

US group Mondelēz International has expanded its partnership with LALIGA to position its Milka (chocolate) brand in three additional European markets from the 2026-27 season, the Spanish professional league announced on 6 October 2026. The partnership, which already covered Spain and Portugal…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 456195
• Published on