Sponsors & Partners: archives (page 2/931)

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©  LALIGA

LALIGA: Visa (payment solutions) regional partner for the MENA market from the 2026-27 season

Visa, an American group specialised in payment solutions, has become a regional partner of LALIGA for the MENA region from the 2026-27 season, the Spanish professional league announced on 22 September 2026. "The partnership reflects Visa and LALIGA’s shared ambition to bring sport…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 454505
• Published on
©  Coventy City FC

Premier League: Red Bull (energy drinks) official partner of Coventry City FC from the 2026-27 season

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of Coventry City FC (Premier League) for several seasons from 2026-27, the club announced on 21 September 2026. This agreement makes Red Bull the club's exclusive energy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454421
• Published on
©  D.R.

Fanatics Collectibles: permanent store to open in Paris on 23 October 2026

Fanatics Collectibles, a subsidiary of US platform Fanatics specialising in trading cards and collectibles, will open a permanent store of around 510 m² on Rue Saint-Lazare in Paris (9th arrondissement) on 23 October 2026, the owner of the Topps brand announced on 17 September 2026. It will be…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Marketing - Communication, …
• Article # 454377
• Published on
©  Puma

Puma: Fokko de Rooij (ex-Nike) appointed managing director Europe from 1 October 2026

Fokko de Rooij (ex-Nike) has been appointed managing director Europe at Puma, effective 1 October 2026, the German sportswear company announced on 21 September 2026. He will report to Arthur Hoeld, the Group’s CEO, who is temporarily carrying out the chief commercial officer (CCO) duties pending…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 454329
• Published on
©  Manchester City FC

Manchester City FC: partnership extended with SeatGeek to optimise ticketing services

SeatGeek, a ticketing technology platform, has extended as a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards "to deliver the best possible fan experience when supporters purchase and manage tickets through the club’s website and app," Manchester City announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 454288
• Published on
©  FC Barcelone

FC Barcelona: Ohana (real estate) to become club's first back shirt sponsor (2027-2030; €10m/year)

Ohana Development, an Abu Dhabi-based (UAE) real estate developer, has become a global partner of FC Barcelona (LALIGA EA Sports) for three seasons from 2027-28, through 2029-30, the club announced at its annual general assembly on 19 September 2026. The agreement is reportedly worth an…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 454217
• Published on
©  News Tank

Weekly News Extra (14-18 September 2026)

• Debbie Hewitt, vice-president of FIFA and chairman of The Football Association (FA), called on Gianni Infantino, president of world football’s governing body, to publicly disclose documents relating to his abandoned FIFA Forward Enterprise project, as well as those related to the lifting of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 454088
• Published on
©  Juergen Teller

Sponsorship: Kylian Mbappé joins On as ambassador and shareholder after 20 years with Nike (since 2006)

French international Kylian Mbappé (Real Madrid CF, LALIGA EA Sports) has become a shareholder and ambassador of On, a Swiss brand specialising in the design of running shoes and sportswear, the two parties announced on 18 September 2026. The amount of the investment and the stake acquired have…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 454118
• Published on
©  Aston Villa FC

Deal Tracker: Aston Villa FC, LALIGA, AC Milan, FC Bayern… the latest sponsorship deals in football

• Cryptocurrency payments platform Xapo Bank has extended as an official partner of Aston Villa FC (Premier League) from the 2026-27 season. Under the agreement, the brand will continue to display its logo and messages of encouragement to players on the dugout seats. • South Korean brokerage…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 454061
• Published on
©  SF

Formula 1: Rakuten (e-commerce) to become a global partner of Scuderia Ferrari HP from the 2027 season

Rakuten, a Japanese group specialising in internet-based services (e-commerce, financial services and digital content), is to become a global partner of Scuderia Ferrari HP in the "telecommunications and e-commerce" category, the team announced on 17 September 2026. The "multi-year" agreement will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 454031
• Published on