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©  Deutscher Fussball Bund
DFB: Unilever (FMCG) official partner of the men's & women's teams from 2025

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official partner of the men's and women's national teams of the Deutscher Fussball Bund from April 2025, announced the DFB on 31/03/2025 "Via its body care brands Rexona, Dove, Axe and other Unilever…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 393357
• Published on 01/04/25 at 08:40
©  Paris Saint-Germain
European Top 5: equipment suppliers & kit sponsors of the 96 football clubs in 2024-25

Below you will find the equipment suppliers and kit sponsors (chest, sleeve, shoulder, back and shorts) as well as the training kit sponsors of the 96 football clubs from the European Top 5 leagues (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 395925
• Published on 01/04/25 at 00:00
©  D.R.
Decathlon: total revenues of €16.2bn (+3.8%) in 2024, including €4.73bn generated in France (-0.4%)

Of the €16.2bn in total revenues generated by Decathlon in 2024 (from 01/01 to 31/12/2024), €4.73bn (i.e. 24.5%) was generated in the French sports goods design, production and distribution group's domestic market, it announced on 31/03/2025. The revenues generated by Decathlon in France were…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 393341
• Published on 31/03/25 at 16:35
©  AS Monaco FC
Ligue 1 McDonald's: Vbet (sports betting) extends partnership with AS Monaco until 2028-29

Armenian sports betting operator Vbet has extended as premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further four seasons (2025-2029), announced the club on 31/03/2025. Vbet continues to benefit from the status of "premium partner", the second level in the Monaco…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Betting, …
• Article # 393337
• Published on 31/03/25 at 16:05
©  Liverpool FC
Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 393292
• Published on 31/03/25 at 13:45
©  D.R.
Weekly News Extra (24-28/03/2025)

• Qatar Sports Investments, owners of Paris Saint-Germain (Ligue 1 McDonald's), are reportedly in negotiations to buy Malaga CF (LALIGA Hypermotion), according to Sky Sports. A deal worth around €100m has been mooted by the British media outlet. • The Lega Serie A general assembly has approved…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 393160
• Published on 28/03/25 at 17:10
©  DFB
Deal Tracker: DFB, FIGC, Manchester City... the latest sponsorship agreements in football

• German supermarket group Edeka is to become an official partner of the German men's national team via the DFB from 01/04/2025. • Google Cloud has extends its partnership with Club Atlético de Madrid (LALIGA EA Sports), which has covered the club's women's section (Liga F) since 2023-24, to the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 393126
• Published on 28/03/25 at 15:20
©  FIGC
Italy/FIGC: Volkswagen (car manufacturer) extends its partnership with the Federation until 2026

German car manufacturer Volkswagen has extended its partnership with the Federazione Italiana Giuoco Calcio for a further two years, until 2026, announced the Federation on 28/03/2025. The agreement covers all FIGC national teams (men's, women's, futsal, beach soccer and esports). The German…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 393117
• Published on 28/03/25 at 14:50
©  Manchester City FC
Manchester City FC: partnership with Viagogo to market hospitality offers

Swiss ticket resale platform Viagogo has become a global partner (2nd level) of Manchester City FC (Premier League) as part of a "multi-year agreement," announced the club on 27/03/2025. Under the terms of this partnership, hospitality offers for the men's team matches and general public…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 393071
• Published on 28/03/25 at 13:40
©  Decathlon
Decathlon: Javier López succeeds Barbara Martin Coppola as CEO

Decathlon's board of directors has appointed Spain's Javier López (born 1976) as the group's new chief executive officer, announced the sporting goods retailer on 27/03/2025. He succeeds Barbara Martin Coppola, in post since March 2022. "With 26 years' experience at Decathlon, Javier López has…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance, Marketing - Communication, …
• Article # 392946
• Published on 27/03/25 at 14:40