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©  Genius Sports
LFP: agreement between Infront & Genius Sports to develop AI-based tracking technology

Swiss media rights and marketing agency Infront, as part of its partnership with the Ligue de Football Professionnel, has entered into an agreement with Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, to "implement cutting-edge…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 345951
• Published on 28/11/24 at 10:00
©  D.R.
Retail: JD Sports (GBR) acquires sporting goods group Courir (FRA) for €520m "subject to conditions"

"The European Commission has approved, subject to conditions, the proposed acquisition of Groupe Courir SAS (a French sports goods retailer) by JD Sports Fashion Plc Group (a British sports goods retailer)," announced the European Union's executive arm on 27/11/2024. The Courir brand was owned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 345913
• Published on 27/11/24 at 17:20
©  Puma
Portugal: Puma succeeds Nike as equipment supplier for the Portuguese Football Federation from 2025

Puma is to become the equipment supplier to the Federaçao Portuguesa de Futebol as part of a "long-term" agreement from 2025, announced the German brand on 27/11/2024. The partnership covers all the men's, women's and youth national teams, "as well as the Federation's futsal, beach football and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 345877
• Published on 27/11/24 at 15:20
©  General Motors
Formula 1: General Motors/Cadillac (USA), 11th team on the grid from 2026

American car manufacturer General Motors "has reached an agreement in principle" with Formula One Group to enter the FIA Formula 1 World Championship from the 2026 season, announced the body on 25/11/2024. The group will thus become the 11th team to line up on the grid under the "GM/Cadillac…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Sponsors - Partners, Game - pitch, Marketing - Communication
• Article # 345680
• Published on 26/11/24 at 13:00
©  Haier
Tennis: Haier (electronics) official partner of the Australian Open for 3 editions (2025-2027)

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group, which specialises in home appliances and consumer electronics, has become an official partner of the Australian Open Tennis Championships for three editions (2025, 2026 and 2027), announced Tennis Australia, organisers of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 345668
• Published on 26/11/24 at 10:40
©  FIFA
FIFA: AB InBev (brewing company) official partner of the Club World Cup 2025

Belgian brewing company AB InBev has stepped up its commitment to FIFA and become an official partner of the Club World Cup 2025, announced the international federation on 25/11/2024. Under the agreement, the group will have the status of "official beer partner" and will promote its Budweiser…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, International authorities, …
• Article # 345580
• Published on 25/11/24 at 16:35
©  D.R.
Equipment manufacturers: Le Coq Sportif placed in receivership with a 6-month observation period

Le Coq Sportif has been placed in receivership "with an observation period of six months on a going concern basis" by the Paris Commercial Court on 22/11/2024, confirmed Airesis, holder of 75% of the French brand's shares, the same day. "Le Coq Sportif relies on this procedure to address the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, France
• Article # 345555
• Published on 25/11/24 at 14:30
©  Paris Saint-Germain
Paris Saint-Germain: Aspetar (hospital, QAT) extends as a premium partner (2024-2026)

Aspetar, a Qatari hospital specialised in sports medicine and orthopaedics, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) for a further two seasons (2024-2026), announced the club on 25/11/2024. This partnership will allow Paris-Saint Germain players to "continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 345533
• Published on 25/11/24 at 13:40
©  D.R.
Weekly News Extra (18-22/11/2024)

• Renfe, Spain's national rail network, has entered into a partnership with LALIGA to broadcast LALIGA EA Sports and LALIGA Hypermotion matches on trains. • Austrian group Red Bull is interested in buying Torino FC (Serie A Enilive), according to Italian media outlet Calcio e Finanza. • "Noël Le…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 345411
• Published on 22/11/24 at 18:30
©  Bologna FC 1909
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 345396
• Published on 22/11/24 at 16:35