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©  Instagram
FIFA: Gianni Infantino, present in Washington DC, "honoured to be acknowledged" by President Trump

"What an incredible honour and privilege it is for FIFA and me, as FIFA president, to be acknowledged by President Donald J. Trump during his victory rally speech in Washington DC (USA)," wrote Gianni Infantino, president of the International Football Federation, on the social network Instagram on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 384779
• Published on 21/01/25 at 16:00
©  LOSC Lille
Ligue 1 McDonald's: Positive (software) back shirt sponsor of LOSC Lille until the end of 2024-25

Positive, a software company based in Hem (13km from Lille, FRA), has become an official partner of LOSC Lille (Ligue 1 McDonald's) for the remainder of the 2024-25 season, announced the club on 16/01/2025. The agreement was negotiated by the agency Sportfive. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 384608
• Published on 20/01/25 at 16:00
©  D.R.
Weekly News Extra (13-17/01/2025)

• FIGC and Panini have launched the very first collection of stickers dedicated to the Italian women's top flight (Serie A Femminile eBay). • No Premier League clubs have been accused of breaching the Premier League's Profitability and Sustainability Rules (PSR) at the end of the 2023-24 season…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 384448
• Published on 17/01/25 at 17:00
©  Manchester City FC
Manchester City Women: Revolut (fintech), global partner & training kit sleeve sponsor from 2024-25

Revolut, a UK banking and financial technology company, has become a global partner (1st level) of Manchester City Women FC (Barclays Women's Super League), announced the club on 16/01/2025. This is Revolut's "first investment in women's football" according to Manchester City FC. "Revolut's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 384317
• Published on 17/01/25 at 16:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 384390
• Published on 17/01/25 at 15:20
©  DFL
DFL: funny-frisch (snacks) official partner of the Bundesliga & 2.Bundesliga from 2025

funny-frisch, a crisps brand belonging to Germany's Intersnack Deutschland SE group, has become an official partner of the Bundesliga and 2.Bundesliga from 2025, announced Deutsche Fußball Liga GmbH on 16/01/2025. As part of the agreement, the brand will have the marketing rights to both…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384338
• Published on 17/01/25 at 13:00
©  SURJ Sports Investment
Enfield Investment (USA) launches dedicated sports fund ($4bn) in partnership with SURJ Sports (PIF)

US investment fund Enfield Investment Partners has launched "a new global sports asset fund valued at more than $4bn (€3.9bn)" by entering into "a strategic partnership" with SURJ Sports Investment, a sports investment company launched in 2023 and owned by Saudi Arabia's Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, North America, …
• Article # 384159
• Published on 16/01/25 at 10:40
©  LALIGA
Spain: Mika & Oreo (Mondelez International) official partners of LALIGA until 2026-27

The American group Mondelēz International has become an official partner of LALIGA for two and a half seasons, until 2026-27, announced the Spanish League on 15/01/2025. As part of the agreement, the company will feature its Milka (chocolate) and Oreo (biscuits) brands on various LALIGA EA…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 384150
• Published on 16/01/25 at 10:00
©  New Balance
Equipment manufacturers: record sales of $7.8bn for New Balance in 2024 (+20% vs 2023)

New Balance is set to post "record sales of $7.8bn (€7.5bn)" for the 2024 financial year (ending 31/12/2024), up 20% on 2023 ($6.5bn/€5.9bn on 31/12/2023), according to Joe Preston, CEO of the US sports equipment manufacturer, who spoke to the US financial news outlet Yahoo Finance on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 384087
• Published on 15/01/25 at 16:40
©  NFL
United States: $7.65bn in sponsorship revenue (+12%) for franchises in the 5 major leagues in 2024

The franchises of the five major North American leagues (NBA, NFL, MLS, NHL and MLB) generated $7.655bn (€7.44bn) in sponsorship revenue during the 2024 financial year (2023-24 season), according to a study by the American agency SponsorUnited published on 09/01/2025. This total represents an…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 383967
• Published on 15/01/25 at 10:00