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©  adidas
adidas: revenues of €23.68bn (+12%) & net profit of €824m in 2024

adidas AG posted revenues of €23.683bn for the 2024 financial year (from 01/01 to 31/12/2024), up 12% (excluding currency effects) on 2023 (€21.427bn), announced the German equipment manufacturer on 05/03/2025. • The group posted an operating profit of €1.337bn, up sharply on 2023 (€268m…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 390141
• Published on 05/03/25 at 18:10
©  NTF
News Tank Football: elections, appointments, promotions & departures recorded in February 2025

Pedro Proença, born on 03/11/1970 in Lisbon (POR), was elected president of the Federaçao Portuguesa de Futebol until 2028, at the body's general assembly held at the Cidade do Futebol (in the town of Oeiras, near Lisbon) on 14/02/2025. He will officially take office on 24/02/2025. Gabriele…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 389576
• Published on 04/03/25 at 11:40
©  D.R.
Weekly News Extra (24-28/02/2025)

• The DFL is extending its partnership with US company Greenfly to deliver digital content to the league's "Social Media Matchday Feed" (SMMF), enabling broadcasters to obtain Bundesliga and 2.Bundesliga content during matches. • The Issa Hayatou International Foundation has called on the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 389553
• Published on 28/02/25 at 16:55
©  BasicNet
BasicNet (Kappa): revenues of €409.2m (+3.1%) & record EBITDA of €61.1m (+5.1%) in 2024

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has recorded revenues of €409.2m for the 2024 financial year (01/01 to 31/12/2024), up 3.1% on 2023 (€396.8m), announced the group, which published its preliminary results on 12/02/2025. • The group's direct…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 389546
• Published on 28/02/25 at 16:35
©  Manchester City FC
Manchester City FC: partnership with VTEX to improve fans' e-commerce experience

VTEX, a British company specialised in the creation and management of e-commerce platforms, has become an official partner of Manchester City FC (Premier League) in order to "streamline digital commerce experiences with the aim of offering a seamless and intuitive journey for fans," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 389521
• Published on 28/02/25 at 15:20
©  Villarreal CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 389485
• Published on 28/02/25 at 13:00
©  Valencia CF
Valencia CF: partnership with Wasserman (marketing agency) to promote the club in North America

Valencia CF (LALIGA EA Sports) has entered into a strategic partnership with sports marketing agency Wasserman to develop its brand in North America, "a major growth market for Spanish and European football" in the run-up to the 2026 World Cup, announced the club on 28/02/2025. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, International development, …
• Article # 389481
• Published on 28/02/25 at 11:30
©  Real Sociedad de Futbol
Real Sociedad: Reale Seguros will not extend Estadio Anoeta naming rights contract beyond 2024-25

Spanish insurance company Reale Seguros will not be extending its naming agreement for the Estadio Anoeta (San Sebastian, ESP), home of Real Sociedad (LALIGA EA Sports), beyond the 2024-25 season, announced the two parties on 27/02/2025. The brand has given its name to the "Reale Arena" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 389419
• Published on 28/02/25 at 10:00
©  D.R.
Agencies: Jean-François Royer promoted to CEO of Hopscotch Sport, which reorganises its departments

Jean-François Royer has been promoted to CEO of Hopscotch Sport, announced the agency, which is owned by Hopscotch Group and specialises in "consultancy and activation for brands" as well as "the design of proprietary events and consultancy for rights holders," on 20/02/205. Jean-François…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Activation, Marketing - Communication, …
• Article # 389263
• Published on 27/02/25 at 10:56
©  D.R.
Decathlon: Julien Leclercq to succeed Fabien Derville as chairman of the board from 10/03/2025

Frenchman Julien Leclercq, born on 07/04/1984, has been appointed chairman of the board at Decathlon, announced the company on 24/02/2025. He will take up his post on 10/03/2025. Julien Leclercq is the youngest son of Michel Leclercq, founder of the French group that designs, produces and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 389150
• Published on 26/02/25 at 13:00