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©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 348959
• Published on 20/12/24 at 17:00
©  D.R.
Weekly News Extra (16-20/12/2024)

• FIFA has signed an agreement with the Moroccan government and the Royal Moroccan Football Federation (FRMF) to open its Africa office in the country that will host the 2030 World Cup (jointly with Portugal and Spain). "The office will be located in the Moroccan capital Rabat and is due to begin…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 348946
• Published on 20/12/24 at 16:35
©  Olympique de Marseille
Ligue 1 McDonald's: Öko (filter bottles) official partner of Olympique de Marseille until 2025-26

Öko Europe, a French manufacturer of filter bottles, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from 01/01/2025 until 01/07/2026 (i.e. one and a half seasons), announced the club on 20/12/2024. The agreement also covers OM's "Thirteenth Man" CSR programme. Öko…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 348899
• Published on 20/12/24 at 13:00
©  Girona FC
Girona FC: Experience Abu Dhabi (tourism) training kit sponsor for 2 seasons (2024-2026)

Abu Dhabi's Department of Culture and Tourism (DCT), through its "Experience Abu Dhabi" brand, has become a training kit sponsor of Girona FC (LALIGA EA Sports) for two seasons, the 2024-2026 cycle, announced the club on 20/12/2024. The agreement includes an option to extend the contract. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 348873
• Published on 20/12/24 at 10:40
©  Formula One Group
Formula 1: Crypto.com (SGP) extends as global partner of Formula One Group until 2030

Crypto.com, a Singapore-based company specialised in crypto-assets, has extended as a global partner of Formula One Group for five seasons (2026-2030), announced the body on 19/12/2024. The agreement is valued at $20m (€19.2m) per year. The two parties have been associated since 2021…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 348858
• Published on 20/12/24 at 09:50
©  FIBA
Basketball: 1xBet (sports betting) exclusive betting partner of FIBA for 3 years (2025-2027)

Cyprus-based sports betting operator 1xBet has become FIBA's exclusive betting partner for three years, until December 2027, announced the International Basketball Federation on 19/12/2024. The agreement sees 1xBet become a global partner of FIBA, the first level in its sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 348811
• Published on 19/12/24 at 17:30
©  Paris Saint-Germain
Paris Saint-Germain: Culture Capital (Forex trading) partner in Asia for two seasons (2024-2026)

Forex trading platform Culture Capital has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) in Asia until the end of the 2025-26 season, announced the club on 17/12/2024. The deal was negotiated by the UK agency SportQuake. This is the platform's first partnership with a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 348622
• Published on 18/12/24 at 16:25
©  Lega Serie A
Italy: Philadelphia (Mondelēz International) extends an official partner of Lega Serie A (2024-2026)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A for a further two seasons (2024-2026), announced the Italian professional league on 16/12/2024. Since 27/12/2023, Philadelphia has been a second-level…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 348602
• Published on 18/12/24 at 15:40
©  Genoa CFC
Netflix: partnership with Genoa CFC & Tottenham Hotspur FC to promote season 2 of "Squid Game"

Streaming platform Netflix has entered into a partnership with Genoa CFC (Serie A Enilive) and Tottenham Hotspur FC (Premier League) to promote the second season of the South Korean series Squid Game, announced the three companies on 18/12/2024. The series, whose first season was "Netflix's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 348592
• Published on 18/12/24 at 15:05
©  D.R.
Basketball/FIBA: Red Bull title co-sponsor of new 3x3 basketball tournament (launch in Bangkok 2025)

Red Bull, an Austrian group specialised in energy drinks, has become the title co-sponsor of the "FIBA 3x3 Sponsor | Red Bull Champions Cup 2025", a new annual 3x3 basketball tournament presented by the international federation on 17/12/2024. The first edition of this competition will be held…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 348584
• Published on 18/12/24 at 14:35