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©  D.R.
Tennis: ATP to market its own merchandise through Tennis-Point (retailer)

The Association of Tennis Professionals is diversifying its activities and launching its own branded ATP Tour products through Tennis-Point, a tennis equipment retailer, announced the body on 27/06/2023. This official collection of unisex merchandise created in collaboration with Tennis-Point…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 293410
• Published on 29/06/23 at 09:40
©  PSG
Paris Saint-Germain: 1,970 "Ici c'est Paradis" shirts made in collaboration with the brand 3.PARADIS

Paris Saint-Germain (Ligue 1 Uber Eats) and Jordan Brand, a brand of American equipment manufacturer Nike, have unveiled the "Ici c'est Paradis" shirt produced in collaboration with French-Canadian brand 3.PARADIS, on 28/06/2023. "The club’s away shirt for the 2022-23 season, redesigned by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 293440
• Published on 29/06/23 at 08:20
©  Fulham FC
Premier League: Sbotop (sports betting), main shirt sponsor of Fulham FC for 2023-24

Sbotop, a brand belonging to betting operator Celton Manx Group, has become a partner and main shirt sponsor of Fulham FC (Premier League) for the 2023-24 season, announced the club on 28/06/2023. This is a record-breaking deal, according to the club, which has not communicated the value of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 293425
• Published on 28/06/23 at 17:10
©  Nottingham Forest FC
Premier League: adidas succeeds Macron as Nottingham Forest FC's equipment supplier from 2023-24

adidas has become the official equipment supplier of Nottingham Forest FC (Premier League) from the 2023-24 season as part of a "multi-year agreement," announced the club on 28/06/2023. The partnership covers all of the English club's teams (men's, women's and youth). adidas succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293411
• Published on 28/06/23 at 16:50
©  FC Bayern Munich
FC Bayern Munich: Qatar Airways, sleeve sponsor since 2018-19, will not extend beyond 2022-23

Qatari airline Qatar Airways has terminated "by mutual agreement" its sleeve sponsorship contract with FC Bayern Munich (Bundesliga) that began in the 2018-19 season, announced the German club on 28/06/2023. The club has not yet announced a replacement. The contract, which expired on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 293392
• Published on 28/06/23 at 15:20
©  AELTC
Tennis: Stella Artois (beer, BEL) official partner of Wimbledon from the 2023 edition

Belgian beer brand Stella Artois (AB InBev Group) has become the "official beer" of the Wimbledon Grand Slam tournament from the 2023 edition (played from 03/07 to 16/07/2023), announced the All England Lawn Tennis Club (AELTC) on 27/06/2023. The brand was an official partner of Wimbledon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293334
• Published on 28/06/23 at 13:00
©  D.R.
Golf/Ryder Cup: Roc Nation (consultancy agency) enlisted to reach new audiences

Roc Nation Sports International, an agency specialised in management and career management in sport, has signed a "consultancy partnership" with Ryder Cup Europe, the organising body of the golf competition pitting the United States against Europe, on 27/06/2023. The Ryder Cup 2023 will be held at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Social Networks
• Article # 293306
• Published on 28/06/23 at 11:30
©  RCD Mallorca
LaLiga Santander: Nike extends as equipment supplier of RCD Mallorca for 5 seasons (2023-2028)

Nike has extended as the equipment supplier of RCD Mallorca (LaLiga Santander) for five seasons (2023-2028), announced the club on 27/06/2023. The agreement, valued at €1m per season, also includes a renewal clause for an additional two years (2028-2030). The three-way partnership also extends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 293315
• Published on 28/06/23 at 10:40
©  FIFA
FIFA: BMO (bank, CAN), official supporter of the Women's World Cup 2023 in North America

Bank of Montreal (BMO), a Canadian banking group, has become an official supporter (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 27/06/2023. The Canadian bank is the second brand to become an official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 293304
• Published on 28/06/23 at 10:00
©  LFP
LFP: agreement with ISG/TGI Sport for geolocalised virtual advertising during Ligue 1 matches

LFP Media has entered into a partnership with the marketing agency ISG/TGI Sport "to produce virtual feeds on several Ligue 1 Uber Eats matches from the 2023-24 season," announced the Ligue de Football Professionnel's commercial subsidiary on 27/06/2023. "From the 2023-24 season, several Ligue…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 293278
• Published on 28/06/23 at 09:20