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©  AC Milan
Serie A TIM: MSC Cruises succeeds BitMex as AC Milan's sleeve sponsor from 2023-24

MSC Cruises, a cruise line belonging to the MSC Group (maritime transport) based in Geneva (SUI), has become a main partner (1st level) and sleeve sponsor of AC Milan in the Serie A TIM and in European competitions from 2023-24, announced the club on 19/07/2023. The partnership covers all of AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295494
• Published on 19/07/23 at 11:30
©  FIFA
Women's World Cup 2023: 72% of participating teams equipped by Nike (13) or adidas (10)

With 13 national associations/federations under contract, Nike is the most represented equipment manufacturer among the 32 teams taking part in the Women's World Cup 2023 in Australia and New Zealand (from 20/07 to 20/08/2023), ahead of adidas (10 teams). Between them, the two brands equip 72% of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 295444
• Published on 19/07/23 at 08:40
©  Nike
Women's World Cup 2023: Nike launches "What The Football" a dedicated brand campaign

Nike, has launched its "What The Football" brand campaign dedicated to the Women's World Cup 2023 (to be played in Australia and New Zealand from 20/07 to 20/08/2023) "championing female footballers from around the globe who are changing the game and inspiring the world through the power of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 295417
• Published on 18/07/23 at 17:08
©  OL
Ligue 1 Uber Eats: Staffmatch (temp agency), shorts sponsor of Olympique Lyonnais (2023-2026)

Staffmatch, a French temporary employment agency, has become a major partner and shorts sponsor (left side) of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2023-2026), announced the club on 18/07/2023. The agreement was negotiated by Sportive, Olympique Lyonnais' exclusive commercial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295411
• Published on 18/07/23 at 16:40
©  FIFA
FIFA: "FIFA World" (Web3 platform) updated ahead of the Women's World Cup 2023

Roblox, an online multiplayer video game platform (66 million users connected daily), has extended its partnership with FIFA with for the Women's World Cup 2023 in Australia and New Zealand (20/07 to 20/08/2023) announced the body on 13/07/2023. Roblox is updating 'FIFA World', a virtual…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 295302
• Published on 18/07/23 at 08:40
©  Scottish Rugby
Rugby/Scotland: Scottish Gas (energy) succeeds BT as title sponsor of Murrayfield Stadium

Scottish Gas, a brand belonging to the British energy supply group Centrica, has become a principal partner (1st level) of the Scottish Rugby Union and title sponsor of the Murrayfield Stadium (68,000 capacity), home of the Scottish men's XV, which will be known as "Scottish Gas Murrayfield" for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 295193
• Published on 17/07/23 at 10:40
©  Babolat
Wimbledon: Babolat, Nike, Rolex... Carlos Alcaraz's sponsors celebrate his 2nd Grand Slam title

"This is just the beginning... Gen A era is here..." reads the headline on French tennis equipment supplier Babolat's social networks as it celebrates the second Grand Slam title (first at the US Open) won by Carlos Alcaraz (20) at Wimbledon 2023 on 17/07/2023. The Spanish tennis player beat…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 295174
• Published on 17/07/23 at 09:19
©  News Tank
Weekly News Extra (10-13/07/2023)

• The Turkish Football Federation (TFF) has appointed Hypercube Business Innovation, a Dutch consultancy firm, to conduct an audit of its professional competitions (league championships and the Turkish Cup) and to reflect on possible changes to improve both their sporting level and their financial…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 295076
• Published on 13/07/23 at 16:30
©  D.R.
Serie A TIM: Paramount+ (VoD), main shirt sponsor of FC Inter Milan for the 2023-24 season

Paramount+, a video-on-demand service from the American media conglomerate Paramount Global, has become the main shirt sponsor of FC Inter Milan (Serie A TIM) for the 2023-24 season, announced the club as it unveiled its home shirt (by Nike) for 2023-24, on 12/07/2023. The agreement is worth an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Media, …
• Article # 295073
• Published on 13/07/23 at 15:30
©  Bologna FC
Bologna FC: Saputo (dairy products) replaces Cazoo as main shirt sponsor for the 2023-24 season

Saputo Group, a Canadian company specialised in dairy products, has become the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2023-24 season, announced the club on 13/07/2023. As part of the agreement, the brand, which is owned by the family of the club's president Joey Saputo, also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295034
• Published on 13/07/23 at 13:00