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©  AC Milan / FC Inter Milan
Serie A TIM: Gatorade (beverages) extends as an official partner of Inter Milan & AC Milan

Gatorade, an isotonic drinks brand owned by the American group PepsiCo, has extended its partnership with AC Milan and FC Inter Milan as an official partner (3rd level), announced the two Serie A TIM clubs on 27/10/2023. The partnership with Inter will run for an additional two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304754
• Published on 30/10/23 at 15:20
©  News Tank
Weekly News Extra (23-27/10/2023)

• The Senegalese striker Sadio Mané (Al-Nassr, Roshn Saudi League) is to become the new owner of Bourges Foot 18 (French 4th division) in January 2024. • UEFA has launched the call for tenders for the broadcasting rights, in Canada, to the European Cups (Champions League, Europa League and Europa…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 304545
• Published on 27/10/23 at 17:00
©  Real Madrid CF
LALIGA EA Sports: Saudi Investment Bank official partner of Real Madrid in Saudi Arabia from 2023-24

The Saudi banking group Saudi Investment Bank has become an official partner of Real Madrid CF (LALIGA EA Sports) from the 2023-24 season, announced the club on 26/10/2023. Saudi Investment Bank has the status of regional partner, the third level in the club's sponsorship hierarchy. "We're…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304501
• Published on 27/10/23 at 11:00
©  D.R.
UEFA: Coca-Cola, partner of Euro since 1988, extends its sponsorship for the 2024 edition in Germany

The American beverage manufacturer The Coca-Cola Company has extended its partnership with UEFA to be an official sponsor of Euro 2024, which will be held in Germany (from 14/06 to 14/07/2024), announced both parties on 25/10/2023. As the "official non-alcoholic beverage sponsor", Coca-Cola is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 304333
• Published on 26/10/23 at 11:00
©  NBA
Basketball/NBA: a record €1.58bn in sponsorship revenues for the 2022-23 season

The National Basketball Association (NBA) and its franchises have generated a record $1.66bn (€1.58bn) in sponsorship revenues over the 2022-23 season, up 1.3% on 2021-22 ($1.64bn), according to data from the US agency IEG published on 16/10/2023. This figure represents a less significant…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 303987
• Published on 24/10/23 at 10:00
©  News Tank
Weekly News Extra (16-20/10/2023)

• British businessman Jim Ratcliffe (INEOS) has reportedly made a £1.3bn (€1.5bn) offer to acquire a 25% minority stake in Manchester United FC (Premier League). • Olympique Lyonnais (Ligue 1 Uber Eats) and its official equipment supplier adidas have unveiled a collection inspired by its home…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 303884
• Published on 20/10/23 at 16:50
©  Newcastle United FC
Newcastle United FC: Saudia (airline), becomes the club's 3rd Saudi Arabian partner, from 2023-24

Saudia, a Saudi Arabian airline, has become an official partner (2nd level) of Newcastle United FC (Premier League) as part of a "multi-year" deal from the 2023-24 season, announced the club on 19/10/2023. The two parties had previously joined forces during the 2022-23 season, when the Saudi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 303797
• Published on 20/10/23 at 10:00
©  RC Strasbourg Alsace
RC Strasbourg: Europa-Park (theme park) extends as an official sponsor for 2 seasons (2023-2025)

Europa-Park, a German theme park located 50 kilometres from Strasbourg (Bas-Rhin), has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) for a further two seasons (2023-2025), announced the club on 19/10/2023. Committed to RC Strasbourg Alsace since 2019-20, the park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 303756
• Published on 20/10/23 at 08:40
©  Milan-Cortina 2026
Italy: Salomon (sporting goods) premium partner of the Milano Cortina 2026 Winter Olympic Games

Salomon, a French sports and leisure goods brand, has become a premium partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 17/10/2023. The Milano Cortina Olympic Games will take place from 06 to 22/02, followed by the Paralympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303648
• Published on 19/10/23 at 15:20
©  Joe Toth / EFL
England/EFL: Carabao (energy drinks) extends as title sponsor of the League Cup (2024-2027)

Carabao, a Thai energy drink brand, has extended its naming rights to the English League Cup for an additional three seasons, covering the 2024-2027 cycle, announced the English Football League on 17/10/2023. The competition will therefore retain the name "Carabao Cup". The extension brings the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 303487
• Published on 18/10/23 at 10:40