Sponsors & Partners: archives (page 211/935)

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©  CAF

Africa/CAF: IMG appointed global sponsorship agency for all competitions until 2025

The Confederation of African Football (CAF) and the media rights and marketing agency IMG (Endeavour Group) "have concluded an agreement making IMG the global sponsorship agency of CAF until 2025," announced the body on 05/10/2023. As part of the partnership, "IMG will also provide marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 302391
• Published on
©  Sébastien Lascoux

Think Sport 2023: "In the United States, the models are much more flexible" (T. Lavielle, Wasserman)

"In the United States, the models are much more flexible: stakeholders are not afraid to try out different, more innovative models. At the same time, generation Z is prepared to pay a lot for brands that are committed to the world of tomorrow, which they will inherit. The economic pillars are the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 302338
• Published on
©  noon

Saudi Arabia: noon (e-commerce), official partner of the Roshn Saudi League from 2023-24

The e-commerce platform noon (KSA) is to become the "official e-commerce and merchandising partner" of the Roshn Saudi League (RSL) from the 2023-24 season, announced the Saudi professional league on 01/10/2023. As part of this agreement, the platform, which counts Saudi Arabia's sovereign…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 302271
• Published on
©  Panini

Licensing: Panini, official partner of Euroleague Basketball & The FA for the Barclays WSL

Panini, an Italian manufacturer of collectable cards and stickers, has entered into a licensing agreement with The Football Association to create "first ever Barclays Women's Super League official sticker collection to celebrate domestic women's football," announced the Football Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 302262
• Published on
©  Real Madrid CF

Real Madrid CF: a strategic partnership with Visit Dubai (tourism board) for 2023-2033

Real Madrid CF (LALIGA EA Sports) and the Dubai Corporation for Tourism and Commerce Marketing, through its Visit Dubai brand, have entered into a partnership to "support Dubai's ambitious plans as part of its recently announced Dubai Economic Agenda - D33" for ten years (2023-2033), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302219
• Published on
©  AS Roma

Serie A TIM: Riyadh Season (festival) main shirt sponsor of AS Roma (2023-2025, €12.5m/year)

The Riyadh Season cultural festival, an annual event organised by the Saudi Arabian General Authority for Entertainment in the Kingdom's capital since 2019, has become the main shirt sponsor of AS Roma (Serie A TIM) for two seasons (2023-2025), announced the club on 04/10/2023. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302143
• Published on
©  Decathlon

NBA: Decathlon extends licensed products partnership for 6 seasons (2023-2029)

Decathlon has extended its official partnership with the National Basketball Association (NBA) for the design, production and marketing of officially licensed NBA products for an additional six seasons (2023-2029), announced the French-based sporting goods design, production and distribution group…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 301940
• Published on
©  AC Milan

Serie A TIM: Snaifun (entertainment), premium partner of AC Milan from 2023-24

Snaitech, an Italian entertainment group has extended its partnership with AC Milan (Serie A TIM) to become, via its mobile app Snaifun, a premium partner (2nd level) from the 2023-24 season, announced the club on 02/10/2023. The brand had initially become an official partner (3rd level) of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 301800
• Published on
©  NTF

News Tank Football: interviews published in August & September 2023

"Generally speaking, football has evolved in terms of taking mental health into account. Employers are aware that they have to offer a healthy environment where people can flourish. It's not always easy when you see the arrival of investors, sporting difficulties, financial difficulties and so on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 301730
• Published on
©  Chelsea FC

Chelsea FC: Infinite Athlete (technology), main shirt sponsor for 2023-24 (€46.1m)

American AI technology company Infinite Athlete has become the main shirt sponsor of Chelsea FC (Premier League) for the 2023-24 season, announced the club on 30/09/2023. The agreement covers the club's men's and women's teams (Barclays Women's Super League). As well as appearing on the front…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 301742
• Published on