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©  AS Monaco FC
Activation: eToro to change price of AS Monaco's shirt based on actions during a match

eToro, a digital trading platform founded in Tel Aviv (ISR), has activated its partnership with AS Monaco FC and is launching the "Le Cours du Match" (the course of the game) operation on the occasion of the reception of RC Strasbourg Alsace (Matchday 29 of the 2022-23 Ligue 1 Uber Eats season, on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 284914
• Published on 31/03/23 at 14:30
©  Manchester City FC
Manchester City FC: Axi (trading) renews deal & partners with the women's team from 2022-23

Axi, an Australian online brokerage specialised in Forex trading and currency services, has extended its role as a global partner (2nd level) of Manchester City FC (Premier League) from the 2022-23 season, announced the club on 30/03/2023. The brokerage firm has been involved with the club since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284897
• Published on 31/03/23 at 11:30
©  Arsenal FC
Arsenal FC: TCL (televisions), regional partner in the UK, Middle East & Africa from 2023

TCL, a Hong Kong-based electronics and television manufacturer, has become a regional partner (3rd level) of Arsenal FC (Premier League) in the UK, Middle East and Africa from 2023, announced the club on 30/03/2023. "TCL will provide our supporters with exclusive club content and exciting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284850
• Published on 31/03/23 at 08:40
©  New Zealand Rugby
Rugby: adidas extends as equipment supplier of New Zealand national teams from 2023

adidas has extended as the official equipment supplier to all New Zealand Rugby national teams from 2023, announced the New Zealand Federation on 30/03/2023. The German equipment manufacturer has been supplying the match and training kits as well as the shoes for the "All Blacks" since…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 284807
• Published on 30/03/23 at 17:29
©  Club Atlético de Madrid
LaLiga Santander: Dropbox (cloud storage), official partner of Atlético de Madrid from 2022-23

Dropbox, an American company specialised in cloud storage services, has become an official partner of Club Atlético de Madrid (LaLiga Santander) from the 2022-23 season, announced the club on 30/03/2023. Dropbox has the status of official partner, the 2nd level in the Madrid club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284805
• Published on 30/03/23 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: Amuse (JPN, entertainment), official partner in Japan until 2024-25

Amuse, a Japanese company specialised in the manufacture of pachinko (slot machines), has become a regional partner (5th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in Japan until 2024-25, announced the club on 30/03/2023. "Paris Saint-Germain has a strong presence in Japan. In recent…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 284765
• Published on 30/03/23 at 14:40
©  AC Milan
Serie A TIM: Molino Casillo (flour & wheat), official partner of AC Milan from 2022-23

Molino Casillo, an Italian food manufacturer specialised in flour and wheat products, has become a partner of AC Milan (Serie A TIM) from 2022-23, announced the club on 29/03/2023. Molino Casillo has the status of official partner, the third level in the Italian club's sponsorship hierarchy. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 284731
• Published on 30/03/23 at 10:20
©  NTF
News Tank Football: interviews and opinion pieces published in February & March 2023

"The ECA has evolved a lot recently under the chairmanship of Nasser Al-Khelaïfi (the Qatari replaced Andrea Agnelli, who resigned, on 21/04/2021). Nasser is very committed and has really brought a more collective approach. One can sometimes be surprised by this but it is the reality of things,…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 284719
• Published on 30/03/23 at 09:40
©  Sportem
Sportem: "Our goal is to become fans' 2nd favourite club after their favourite club" (AFC Ajax)

"We publish our content in English because we are an international club and we want to conquer the world: out of our 38 million subscribers, only 10% come from the Netherlands and 90% from the rest of the world. They wouldn't understand our content if it was published in Dutch! Our goal is to be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 284560
• Published on 28/03/23 at 17:35
©  FIBA
Fan experience/Basketball: FIBA to use LED glass floor for the first time in an official competition

The International Basketball Federation (FIBA) will use LED glass flooring for the first time in an official competition to project video elements at the 2023 Under-19 Women's Basketball World Cup in Spain (05-13/07/2023), announced the body on 27/03/2023. This new glass surface will be used for…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Stadiums
• Article # 284416
• Published on 27/03/23 at 17:50