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©  MLB
Fan experience: Zoom and MLB to offer live video conferencing between referees during TV broadcasts

Zoom Video Communications, a US company providing remote teleconferencing / videoconferencing services via cloud computing, has become an official sponsor of Major League Baseball (MLB) from 2023, announced the North American league on 16/03/2023. Zoom will deploy its video conferencing…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 283489
• Published on 17/03/23 at 16:00
©  FC Inter Milan
Serie A TIM: Telepass (mobility), official partner of FC Inter Milan until the end of 2023-24

Telepass (Atlantia SpA), the company in charge of operating the electronic toll systems on Italian motorways, has become an official partner (3rd level) of FC Inter Milan (Serie A TIM) until the end of the 2023-24 season, announced the club on 16/03/2023. As the "official mobility platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 283405
• Published on 17/03/23 at 11:00
©  RBFA
Belgium : Fanatics (USA), licensing partner of the Royal Belgian Football Association until 2026

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a licensing agreement with the Royal Belgian Football Association (RBFA), announced the body on 14/03/2023. This "long term" partnership will cover Euro 2024 (in Germany) and the 2026 World Cup (in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 283207
• Published on 15/03/23 at 17:30
©  RFEF
Spain: TCL (televisions), official partner of the Spanish Federation (RFEF) for 4 years (2023-2026)

TCL, a Hong Kong-based electronics manufacturer, has become an official partner (2nd level) of the Spanish men's national football team with the Real Federacion Espanola de Futbol for four years (2023-2026), announced the Spanish Football Federation on 13/03/2023. The electronics company thus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 283055
• Published on 14/03/23 at 17:30
©  Manchester United FC
Premier League: Cadbury (Mondelēz) extends as global partner of Manchester United from 2023-24

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as global partner (2nd level) of Manchester United FC (Premier League) from the 2023-24 season, announced the club on 14/03/2023. Cadbury has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 283005
• Published on 14/03/23 at 14:00
©  News Tank
Weekly News Extra (06-10/03/2023)

• Chelsea FC (Premier League) would like to completely rebuild Stamford Bridge (40,343 capacity) to increase the stadium's capacity to 55,000. The cost of the work is estimated at €1.68bn, according to English media. • The Scottish Football Association, the Scottish Professional Football League…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 282783
• Published on 10/03/23 at 16:20
©  Liverpool FC
Liverpool FC: Expedia (travel operator) extends as sleeve sponsor for four seasons (2023-2027)

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended its role as a principal partner and sleeve sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 10/03/2023. The brand has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 282767
• Published on 10/03/23 at 14:35
©  Leroy Tremblot
Euro 2024/UEFA: Leroy Tremblot chosen to design the branding for stadiums, host cities & fan zones

Leroy Tremblot has won for the third time in a row (2016 and 2020) the call for tenders launched by UEFA to interpret the branding concept and develop the graphic identity for all the stadiums (indoor and outdoor), host cities and fan zones for Euro 2024, which will be held in Germany (10 cities…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 282712
• Published on 10/03/23 at 11:30
©  England Rugby
Rugby/RFU: Continental (tyres), official partner of the England XV from 2023

Continental, a German tyre brand, has become an official partner (2nd level) of the English national rugby XV teams with the Rugby Football Union as part of a "multi-year partnership," announced the English Federation on 07/03/2023. The brand will also become the title sponsor of the Continental…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 282527
• Published on 09/03/23 at 13:00
©  Bitget
Serie A TIM: Bitget (cryptoassets) extends partnership with Juventus FC to the women's team

Bitget, a Singapore-based crypto-asset trading platform, has extended its partnership with Juventus FC (Serie A TIM) to become an "official sponsor" (2nd level) of its women's team (Serie A Femminile TIM) from 2023, announced the brand on International Women's Day, 08/03/2023. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 282528
• Published on 09/03/23 at 11:30