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©  OL
esports: LDLC to end its partnership with LDLC OL and its esports activities as of July 2023

Groupe LDLC, a French company specialised in e-commerce based in Limonest (Rhône), will end its partnership with the LDLC OL structure and will cease "its operational activities in this sector with effect from the end of July 2023," announced the group on 16/05/2023. LDLC, via its events…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 289249
• Published on 17/05/23 at 17:55
©  Udinese Calcio
Udinese Calcio: Bluenergy (energy) extends as shirt back sponsor for the 2023-24 season

Bluenergy, an Italian natural gas and electricity supplier, has extended its role as a back shirt sponsor (3rd level) of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 16/05/2023. The Italian company has been committed to the club since the 2017-18 season. The two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 289125
• Published on 17/05/23 at 10:20
©  MatchMyShirt
Serie A TIM: MatchWornShirt (shirt auctions), official supplier of AC Milan from 2022-23

MatchWornShirt, a Dutch auction platform that sells match-worn shirts, will become an official supplier (4th level) of AC Milan (Serie A TIM) from the 2022-23 season, announced the club on 14/05/2023. This partnership "will give the over 550 million Rossoneri fans across the globe the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 289087
• Published on 16/05/23 at 17:35
©  News Tank
Weekly News Extra (08-12/05/2023)

• LaLiga and SportBoost, a Spanish-based sports startup incubator, have launched a new programme called 'Meet LaLiga', which aims to identify AI-based solutions that help improve the sports industry. • US investment fund Arctos Sports Partners is reportedly bidding to acquire a 5-15% stake in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 288819
• Published on 12/05/23 at 17:00
©  FIFA
FIFA: Unilever (hygiene products), sponsor of the Women's World Cup 2023 & the 2026 World Cup

The Unilever Group, through its hygiene products brands Rexona, Dove, Lifebuoy and Lux, has become an official sponsor of the Women's World Cup 2023 (organised in Australia and New Zealand, from 20/07 to 20/08/2023), announced FIFA on 11/05/2023. This agreement runs until 2027 and therefore also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 288796
• Published on 12/05/23 at 15:40
©  Udinese Calcio
Udinese Calcio: PrestiPay (credit company) extends as shirt co-sponsor for 2023-24

PrestiPay, an Italian consumer credit company, has extended its role as co-sponsor of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 11/05/2023. The Italian company has been committed to Udinese Calcio since the 2022-23 season. It is displayed on the front of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 288678
• Published on 12/05/23 at 08:40
©  Manchester City FC
Manchester City: Nexen Tire extends partnership but will no longer be sleeve sponsor after 2022-23

Nexen Tire, a South Korean tyre manufacturer, is to continue as a global partner (2nd level) of Manchester City FC (Premier League) beyond 2022-23, announced the club on 11/05/2023. The South Korean brand will however cease to appear as a sleeve sponsor from the 2023-24 season. Nexen Tire has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 288668
• Published on 11/05/23 at 16:55
©  FC Schalke 04 / Bayer 04 Leverkusen
Bundesliga: Tradar (crypto/tokens), partner of Schalke 04 & Bayer Leverkusen until 2025-26

Tradar, a fan token application featuring football players published by the German startup MFC Labs, has become a partner of FC Schalke 04 and Bayer 04 Leverkusen (Bundesliga), announced both clubs on 09/05/2023. Both agreements cover three seasons (2023-2026). The platform benefits from the 4th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 288660
• Published on 11/05/23 at 15:20
©  Paris SG
Ligue 1 Uber Eats: Visit Rwanda extends as a premium partner of Paris Saint-Germain until 2024-25

The Rwanda Development Board, the Rwandan agency for international investments ("Visit Rwanda"), has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) as a premium partner (2nd level) for three additional seasons (2022-2025), announced the Parisian club on 10/05/2023. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 288498
• Published on 11/05/23 at 08:40
Under Armour: a turnover of $5.903bn (+3%) & a net loss of $368.8m in 2023

Under Armour has posted a turnover of $5.903bn (€5.35bn) for the financial year 2023 (from 01/04/2022 to 31/03/2023), up 3% compared to 2022 ($5.727bn/€5.26bn), announced the American equipment manufacturer on 09/05/2023. The brand reported an operating loss of -$283.8m (-€261.4m, compared with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 288428
• Published on 10/05/23 at 13:00