Sponsors & Partners: archives (page 204/935)

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©  D.R.

Australia: Nike extends as equipment supplier of the national teams for 10 years from 2024

Nike has extended its partnership with Football Australia for an additional 10 years from 2024, announced the Australian football federation on 17/11/2023. Nike has been a partner of the Australian body since 2004. "Nike will continue to be the official apparel partner for all Australian…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 306797
• Published on
©  Paris 2024

France: sporting events are the origin of 21% of fans' interest in sport (Two Circles)

"21% of sports fans in France become fans following a major sporting event", according to the "Fan Origination Analysis" report conducted by sports marketing agency Two Circles and published on 15/11/2023. This figure can be explained in particular "by the number of major events that have…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Game - pitch, Marketing - Communication
• Article # 306742
• Published on
©  News Tank

Weekly News Extra (13-17/11/2023)

• Borussia Dortmund (Bundesliga) have inaugurated the Signal Iduna Gaming Park in downtown Dortmund in the presence of 200 guests, where the club will play its home games in the Virtual Bundesliga (DFL esports competition). • Polish footballer Robert Lewandowski is creating a team under the name…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 306684
• Published on
©  ATP

Tennis: Dunlop extends as ATP ball supplier for 5 more years (2024-2028)

Dunlop Sports, a Japan-based brand owned by American tyre manufacturer Goodyear, has extended its partnership as tennis ball supplier to the Association of Tennis Professionals for a further five seasons (2024-2028), on 16/11/2023. The group will continue to benefit from the status of "silver…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 306682
• Published on
©  UEFA

UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023. As part of the renewed agreement, the platform will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 306653
• Published on
©  D.R.

FIFA: a record partnership with Saudi Aramco (oil, KSA) worth €92m per year (press)

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, "is to become FIFA's biggest-paying sponsor," according to the British daily The Times on 16/09/2023. "Sources in the marketing industry and those with knowledge of Aramco's plans have said that talks over a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 306647
• Published on
©  Euroleague Basketball

Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306638
• Published on
©  Accor

Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 306633
• Published on
©  D.R.

Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 306624
• Published on
©  D.R.

Panini: launch of a Barclays WSL sticker collection, the 1st dedicated to a national women's league

The Football Association (The FA) and Italian collectible card and sticker manufacturer Panini have launched an album dedicated to the Barclays Women's Super League, announced the English body on 13/11/2023. This is the first collection dedicated to a national women's league published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 306558
• Published on