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©  Netflix
The Jake Paul-Mike Tyson boxing match, the latest step in Netflix's sports entertainment strategy

Netflix will broadcast live and exclusively the boxing match between professional boxer and influencer Jake Paul (USA, 27) and former professional boxer Mike Tyson (USA, 58) on Friday 15/11/2024. The fight, originally scheduled for 20/07/2024 and postponed after Mike Tyson withdrew for medical…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Agencies, …
• Article # 344521
• Published on 15/11/24 at 13:40
©  RC Lens
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 344491
• Published on 15/11/24 at 13:00
©  FIFA
FIFA: Club World Cup trophy designed by Tiffany & Co (LVMH, jewellery)

The FIFA Club World Cup trophy has been created in collaboration with Tiffany & Co, an American jewellery company belonging to the French group LVMH Moët Hennessy Louis Vuitton, announced the world body, which unveiled the trophy on 14/11/2024. The trophy will be awarded to the winner of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Game - pitch, …
• Article # 344456
• Published on 15/11/24 at 10:00
©  Sevilla FC
LALIGA EA Sports: Midea (air conditioning) main shirt sponsor of Sevilla FC until the end of 2025-26

The Spanish group Frigicoll, via the Chinese air conditioning brand Midea, which it distributes in Spain and France, has become the main shirt sponsor of Sevilla FC (LALIGA EA Sports) until the end of the 2025-26 season, announced the club on 14/11/2024. Sevilla FC had been without a brand name…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 344387
• Published on 14/11/24 at 16:10
©  The Seventh House
The Seventh House: Julien Dupont to lead the agency's new sports marketing division

Julien Dupont has been appointed associate director of The Seventh House's newly-created sports and entertainment marketing subsidiary, effective since 12/11/2024. "Two and a half years after its creation, the agency, which now works for around fifteen clients (Système-U, Peugeot, Royal Canin…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, France
• Article # 344193
• Published on 13/11/24 at 15:20
©  Panini
Image rights: a complaint from seven former players against the UNFP & Panini dismissed

The complaint filed in September 2024 by seven former professional football players (including Fabrice Pancrate, Jimmy Briand and Jérémy Pied) against the UNFP and Panini for "swindling and active corruption of a private agent" has been dismissed by the Paris public prosecutor's office "on the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Social partners, Sponsors - Partners, …
• Article # 344167
• Published on 13/11/24 at 13:00
©  NTF
News Tank Football: elections, appointments & departures in October 2024

• American Tom Peddie was appointed vice president and general manager at Nike for North America, as announced by the brand based in Beaverton (Oregon, USA) on 12/10/2024. Peddie took up his new position on 21/10/2024. • Tom Cartledge, chairman of Nottingham Forest FC (Premier League) since…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 343059
• Published on 13/11/24 at 10:00
©  Formula One Group
F1: KitKat (confectionery) official partner of Formula One Group from the 2025 season

Nestlé International's chocolate brand KitKat will become an official partner of Formula One Group as part of a "multi-year partnership" from the 2025 season onwards, announced the governing body on 11/11/2024. The brand will become F1's second-largest sponsor, alongside six other partners, and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 344095
• Published on 12/11/24 at 16:45
©  BWT Alpine F1 Team
Formula 1: Mercedes-Benz to replace Renault as engine supplier to BWT Alpine F1 Team from 2026

BWT Alpine F1 Team will have a power unit supplied by the German manufacturer Mercedes-Benz from the 2026 season, i.e. from the entry into force of the new technical regulations in Formula 1, and "until at least 2030" (five seasons minimum), announced the French team on 12/11/2024. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 344064
• Published on 12/11/24 at 16:10
©  FC Barcelona
FC Barcelona: Nike, equipment supplier since 1998-99, extends until 2037-38 (€127m per season)

FC Barcelona (LALIGA EA Sports) and Nike have extended their partnership as part of a "multi-year agreement" from 2024-25, announced the Catalan club on 09/11/2024. The American brand has been Barça's equipment supplier since 1998-99. This new contract will cover a further 14 seasons (until…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 344020
• Published on 12/11/24 at 13:00