Sponsors & Partners: archives (page 103/935)

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©  Arsenal FC

Arsenal FC: TCL (electronics) extends & becomes a global partner as part of a new "multi-year" deal

TCL, a Hong Kong-based electronics and television manufacturer, has extended it partnership and become a global partner of Arsenal FC (Premier League) as part of a "multi-year agreement," announced the club on 29/05/2025. TCL initially became a regional partner (3rd level) of Arsenal in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 400005
• Published on
©  OGC Nice

Ligue 1 McDonald's: Kappa to succeed Le Coq Sportif as OGC Nice's equipment supplier from 2025-26

Italian brand Kappa (BasicNet) is to become the official equipment supplier of OGC Nice (Ligue 1 McDonald's) as part of a "long-term" agreement from the 2025-26 season, announced the two parties on 28/05/2025. As part of the deal, the Italian equipment supplier will support the Nice club "in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 399887
• Published on
©  Valencia CF

Valencia CF: Divina Seguros (insurance) extends as sleeve sponsor for 2 seasons (2025-2027)

Spanish insurance company Divina Seguros has extended as the sleeve sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 28/05/2025. The agreement will continue to apply to the club's men's and youth teams. The company based in Valencia (ESP) succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399877
• Published on
©  SC Freiburg

Bundesliga: Nike extends as equipment supplier of SC Freiburg for the 2025-26 season

Nike is to continue as official equipment supplier to SC Freiburg (Bundesliga) as part of a "long-term" agreement from the 2025-26 season, announced the club on 26/05/2025. The American brand, which has been paying the German club an estimated annual fee of €1.2m over the 2021-2024 cycle, took…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399834
• Published on
©  Relevent

Relevent: Relevent Football Partners created to manage commercial rights to UEFA's club competitions

Relevent Sports Group has created Relevent Football Partners, a subsidiary dedicated to managing the global commercial rights to UEFA's men's club competitions from 2027, announced the US promoter and media company on 27/05/2025. "This independent entity will provide UC3 - the joint venture…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 399788
• Published on
©  Kings League

Kings League: partnership with SURJ Sports (PIF) to create the Kings League MENA

The Kings League has teamed up with SURJ Sports Investment, a sports investment company owned by Saudi Arabia's Public Investment Fund (PIF), to launch the Kings League MENA, announced the 7-a-side football competition created by investment fund Kosmos (founded by Spanish ex-footballer Gerard…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399765
• Published on
©  Formula One Group

Formula 1: PepsiCo (food & beverages) official partner of Formula One Group for the 2026-2030 cycle

The American food group PepsiCo has become an official partner (2nd level) of Formula One Group for the 2026-2030 cycle, announced the body on 27/05/2025. As part of the agreement, the group will position three of its brands: • Sting Energy as the official energy drink of Formula 1; …
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 399707
• Published on
©  D.R.

Formula 1: MSC Cruises extends as global partner of Formula One Group until 2030

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as a global partner of Formula One Group for a further four seasons (2027-2030), announced the body on 24/05/2025. "The renewed agreement will see the continuation of existing rights including…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399610
• Published on
©  Borussia Dortmund

Borussia Dortmund: Vodafone (telecoms) main shirt sponsor for "at least 5 years" (2025-2030)

British telecommunications operator Vodafone has become the main shirt sponsor of Borussia Dortmund (Bundesliga) for "at least five years" (2025-2030), announced the two parties on 26/05/2025. The agreement was negotiated by the Sportfive agency. Vodafone will pay an fee of €30m per season…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 399580
• Published on
©  FFF

FFF: Crédit Agricole (bank) title sponsor of the Coupe de France for three seasons (2025-2028)

French bank Crédit Agricole has extended its partnership with the Fédération Française de Football to become the title sponsor of the Coupe de France "for the next three seasons" (2025-2028), announced the two parties on 24/05/2025. The competition will be known as the "Coupe de France Crédit…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 399491
• Published on