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©  Lega Serie A
Lega Serie A: Kinto (Toyota group) extends as an official supplier for the 2024-25 season

Kinto, a multimodal mobility application from Japanese vehicle manufacturer Toyota, has extended as an official supplier to the Lega Serie A for the 2024-25 season, a fifth consecutive season, announced the company on 22/11/2024. The agreement covers all the competitions organised by the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 345382
• Published on 22/11/24 at 15:50
©  New York City FC
MLS: Etihad Airways (airline) acquires naming rights for New York City FC's future stadium

Etihad Airways, the national airline of the United Arab Emirates, has acquired the naming rights to New York City FC's (MLS) future stadium under a 20-year agreement, announced the franchise on 21/11/2024. The agreement will commence in 2027, the year of the delivery of the stadium, currently…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 345338
• Published on 22/11/24 at 11:45
©  Olympique Lyonnais
Ligue 1 McDonald's: Stanley (tools) official partner of Olympique Lyonnais for 2024-25

Stanley, a tool brand based in Lyon (Rhône) and owned by American manufacturer StanleyBlack&Decker, has become an official partner of Olympique Lyonnais (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 21/11/2024. The agreement was negotiated by the agency Sportfive. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 345228
• Published on 21/11/24 at 15:20
©  D.R.
Webedia: "Esports events generate economic spin-offs for host cities" (B. Amar)

"Processions of fans come to esports events in towns and cities across France. They stay overnight and go to restaurants. This obviously generates economic spin-offs for the host cities. These events also attract the press, with huge media coverage (digital, specialised, news programmes, etc.)…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Media, …
• Article # 345161
• Published on 21/11/24 at 13:00
©  WTA
Tennis: Rolex (watchmaker) becomes a global partner & official timekeeper of the WTA from 2024

Swiss watchmaker Rolex has become a global partner (2nd level) of the Women's Tennis Association from the 2025 season, announced the body on 19/11/2024. The brand, which has also been a partner of the Association of Tennis Professionals since 2013, has been involved with the women's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 345128
• Published on 21/11/24 at 10:40
©  Euroleague Basketball
Basketball: Visa (payment solutions, USA) official partner of the Euroleague until 2026-27

Visa, an American group specialised in payment solutions, has become an official partner of Euroleague Basketball (Turkish Airlines EuroLeague and the BKT EuroCup) for three seasons (2024-2027), announced the two parties on 19/11/2024. The American group will become the third-largest sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 344962
• Published on 20/11/24 at 16:55
©  Vredestein
Ligue 1 McDonald's: Vredestein (tyres) sleeve sponsor of AS Monaco FC for 2024-25

Dutch tyre brand Vredestein has become the sleeve sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the two parties on 20/11/2024. As part of the agreement, in addition to its presence on AS Monaco's shirt, the subsidiary of the Indian group Apollo Tyres will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 345045
• Published on 20/11/24 at 16:00
©  D.R.
7-a-side football: 1st Kings World Cup Nations final at the Allianz Stadium in Turin on 12/01/2025

The final of the first Kings World Cup Nations, a competition bringing together international 7-a-side football teams, will take place at the Allianz Stadium (Turin, ITA) home of Juventus FC (Serie A Enilive), announced the two entities on 18/11/2024. The competition, organised by the Kings…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 345040
• Published on 20/11/24 at 14:30
©  US Soccer
USA: Henkel (chemical products) signs "multi-year" strategic partnership with US Soccer

Henkel, a German manufacturer of domestic chemical products, has become a strategic partner of US Soccer as part of a "multi-year partnership" from 2024-25, announced the American federation on 18/11/2024. As part of the agreement, Henkel will become "the presenting partner of US Soccer's Young…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Federations, Employment - training, …
• Article # 344987
• Published on 20/11/24 at 13:40
©  D.R.
Weekly News Extra (11-15/11/2024)

• The World Leagues Association has announced the launch of a new "League Development Programme" which consists of "a tailored audit, benchmarking and strategic planning process to help leagues of all sizes and ambitions with their development." • Premier League clubs Arsenal FC, Liverpool FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 344554
• Published on 15/11/24 at 16:35