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©  FIFA
FIFA: Hisense (electronics, CHN) first partner of the 2025 Club World Cup

The Chinese electronics group Hisense has become the first brand to commit to FIFA as an official partner of the 2025 Club World Cup (scheduled to take place in the United States from 15/06 to 13/07), announced the international federation on 30/10/2024. As part of the agreement, the brand will…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 342873
• Published on 30/10/24 at 14:00
©  D.R.
Sportel 2024: "Engagement is the biggest challenge in our industry" (S. Young, WBD Sports Europe)

"Engagement is the biggest challenge in our industry. Keeping people engaged and making sure that incredible events like the Olympics remain relevant is a challenge. It's very easy now for people to become distracted, to watch two or three minutes of videos they're scrolling past and think 'that's…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Media, …
• Article # 342863
• Published on 30/10/24 at 13:25
©  RFEF
Spain/RFEF: Mapfre (insurance) title sponsor of the Copa del Rey for three seasons (2024-2027)

Spanish insurance company Mapfre has acquired the naming rights to the Copa del Rey from the Real Federacion Espanola de Futbol for three seasons (2024-2027), announced the body on 28/10/2024. The competition will thus be known as the "Copa del Rey Mapfre". • The brand will enjoy the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 342724
• Published on 29/10/24 at 15:20
©  D.R.
Sportel 2024: "With the Club World Cup we can create a totally new brand" (M. Nazzari, FIFA)

"The 2025 FIFA Club World Cup is one of the most exciting things for us right now. It's also scary because it's totally new, and we only have 230 days to go. It's a new product. We are treating it as a product and not as a competition. With this tournament we can create a totally new brand that…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, International authorities, …
• Article # 342695
• Published on 29/10/24 at 13:00
©  Monaco Mediax
Sportel 2024: "Ambassadors like G. Piqué & M. Materazzi will become more common" (L. Menoni)

"This year we have a number of corporate ambassadors in attendance, including Gerard Piqué (former Spanish international footballer/Kosmos) and Marco Materazzi (former Italian international footballer/Blockchain Sports). It's good for us to have these high-profile people on board. There's always a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Media, Authorities, International authorities, …
• Article # 342662
• Published on 29/10/24 at 10:00
©  Volkswagen
esports: FFF & Volkswagen present France's team for the 1st FIFAe World Cup featuring Rocket League

The Fédération Française de Football and its major partner Volkswagen have presented the three players selected to represent France in the first FIFAe World Cup to be played on the car football video game Rocket League (Psyonix), at Paris Games Week on 26/10/2024. "For the first time, the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 342622
• Published on 28/10/24 at 16:45
©  Hankook
Ballon d'Or 2024: Hankook (tyres) official sponsor of the ceremony on 28/10

Hankook, a South Korean tyre manufacturer, has become an official sponsor of the 68th Ballon d'Or ceremony, which will be co-hosted for the first time by France Football (Groupe Amaury) and UEFA at the Théâtre du Châtelet in Paris (France) on 28/10/2024. As part of the agreement, the South…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 342579
• Published on 28/10/24 at 13:10
©  D.R.
Weekly News Extra (21-25/10/2024)

• LALIGA is considering relocating the FC Barcelona - Club Atletico de Madrid LALIGA EA Sports match scheduled for 22/12/2024 in Barcelona to Miami (USA), according to Spanish daily El Pais. This initiative requires the approval of FIFA, UEFA and the RFEF. • The OTT platform DAZN has signed an…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 342428
• Published on 25/10/24 at 16:40
©  D.R.
esports: a campaign launched by Aldi & Team Vitality to combat the harassment of female players

Aldi France, the national subsidiary of the German hard-discount supermarket group, has activated its partnership with French club Team Vitality and launched a campaign to denounce "the harassment and sexism that is omnipresent in the world of gaming and esports" on 22/10/2024. The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 342435
• Published on 25/10/24 at 16:15
©  LALIGA
LALIGA: Sportsbet.io (sports betting) regional partner in the MENA & Turkey from 2024-25

Sportsbet.io, a brand of Estonian cryptocurrency sports betting operator Coingaming, has become a regional partner of LALIGA in the MENA and Turkey from the 2024-25 season, announced the Spanish professional league on 24/10/2024. As part of the agreement, the two partners will offer fans of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 342431
• Published on 25/10/24 at 15:20