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©  Udinese Calcio
Udinese Calcio: Dacia (main shirt sponsor/stadium naming partner) will not extend beyond 2022-23

Dacia, a Romanian car brand belonging to the French Renault group, has ended its sponsorship agreement with Udinese Calcio (Serie A TIM), it announced on 23/06/2023. The brand had been the Italian club's main shirt sponsor since the 2009-10 season, and had held the naming rights for the Dacia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 293028
• Published on 26/06/23 at 13:00
©  D.R.
French sport: a predicted value of €7.8bn in 2032 (+97% vs 2022) according to study by Two Circles

"The value of the French sports economy is expected to reach €7.8bn by 2032 - a remarkable growth of 97% from €4.0bn today," explains a report conducted by the sports marketing agency Two Circles in conjunction with Global Sports Week Paris. Entitled "The Golden Decade of French Sport (from 2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 292992
• Published on 26/06/23 at 10:00
©  ATP
Tennis: Lexus (car manufacturer, Toyota), platinum partner (2nd level) of the ATP Tour from 2023

Lexus, a brand of cars made by Japanese car manufacturer Toyota, has become a "platinum partner" and "official automotive partner" of the Association of Tennis Professionals from 2023, announced the body on 22/06/2023. As a "platinum partner", Lexus will rank second in the ATP's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292985
• Published on 26/06/23 at 09:20
©  News Tank
Weekly News Extra (19-23/06/2023)

• UEFA's Club Financial Control Body (CFCB) will review the situation of Toulouse FC (Ligue 1 Uber Eats) and AC Milan (Serie A TIM), which both qualified for European Cups but are owned by the same majority shareholder: RedBird Capital Partners. • The Portuguese pay-TV group Sport TV has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 292905
• Published on 23/06/23 at 18:10
©  D.R.
Cycling: TikTok (social network), official supplier of the men's and women's Tour de France in 2023

TikTok (Douyin in Asia) has become an official supplier of the Tour de France 2023 (from 01 to 23/07/2023) and the Tour de France Femmes avec Zwift 2023 (from 23 to 30/07/2023), announced the social network owned by the Chinese group ByteDance on 22/06/2023. TikTok has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 292781
• Published on 22/06/23 at 18:00
©  Valencia CF
LaLiga Santander: TM Real Estate to succeed Cazoo as main shirt sponsor of Valencia CF from 2023-24

TM Real Estate Group, a Spanish holding company specialised the residential and tourism sector, has become the main shirt sponsor of Valencia CF (LaLiga Santander) as part of a "multi-year agreement" starting from the  2023-24 season, announced the club 22/06/2023. As part of this agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292767
• Published on 22/06/23 at 16:00
©  Sportfive
Bundesliga: Sportfive extends as marketing agency of Borussia Dortmund and Bayer Leverkusen

Sportfive has extended as marketing agency of Borussia Dortmund (Bundesliga) until 30/06/2031 and of Bayer 04 Leverkusen (Bundesliga) until 30/06/2029, announced the agency on 20/06 and 21/06/2023. "Sportfive has been supporting the eight-time Bundesliga champions since 1999 in all marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 292756
• Published on 22/06/23 at 15:00
©  Aston Villa FC
Premier League: BK8 (betting) to replace Cazoo as main shirt sponsor of Aston Villa FC (2023-2026)

BK8, a sports betting operator based in Malaysia, has become the principal partner and main shirt sponsor of Aston Villa FC (Premier League) for three seasons (2023-2026), announced the club on 22/06/2023.  This agreement will therefore come to an end right before the ban on main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292734
• Published on 22/06/23 at 14:00
©  LOSC Lille
LOSC Lille: Boulanger (distribution) to become main shirt sponsor again for 3 seasons (2023-2026)

Boulanger, a French retailer specialised in leisure, multimedia and household appliances, has extended its partnership with LOSC Lille (Ligue 1 Uber Eats) to become the club's main shirt and training kit sponsor again, for three seasons (2023-2026), announced the club on 21/06/2023. Boulanger's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292713
• Published on 22/06/23 at 13:00
©  WRU
Rugby: Vodafone (telecoms) to replace Cazoo as main shirt sponsor of the Welsh national team

Vodafone, a British telecommunications operator, has extended its partnership with the Welsh Rugby Union (WRU) to become the main shirt sponsor and the back shorts sponsor of the men's national teams (senior, U20 and U18) as part of a multi-year agreement, announced both parties on 20/06/2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292659
• Published on 22/06/23 at 10:00