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©  PepsiCo
UEFA: PepsiCo (beverages) extends as a sponsor of the Champions League for three seasons (2024-2027)

PepsiCo has extended its partnership with UEFA and will remain an official sponsor of the Champions League for three additional seasons (2024-2027), announced the American multinational food, snack and beverage group on 21/06/2023. "PepsiCo is the first sponsor to renew the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Social Responsibility
• Article # 292634
• Published on 21/06/23 at 17:00
©  LaLiga
LaLiga: launch of a first online store in the summer of 2023, in collaboration with Fanatics

LaLiga, in collaboration with the US manufacturer and distributor of licensed sports products Fanatics, is to launch its first online store for the sale of licensed shirts, training gear and accessories, announced the Spanish body on 19/06/2023. Both parties have entered into "a wide-ranging…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 292443
• Published on 20/06/23 at 13:00
©  Liverpool FC
Premier League: Cadbury (confectionery) extends as official partner of Liverpool FC (2023-2026)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as official partner (2nd level) of Liverpool FC (Premier League) "for the next three seasons" (2023-2026), announced the club on 19/06/2023. Cadbury has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 292430
• Published on 20/06/23 at 12:00
©  News Tank
Weekly News Extra (12-16/06/2023)

• The American investment fund MSP Sports Capital, owner of the X Games in particular, is said to be in talks with Everton FC (Premier League) in order to enter the capital of the club. • RB Leipzig (Bundesliga) reached the 2 million followers mark on TikTok, of which over 200,000 are based in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 292179
• Published on 16/06/23 at 17:50
©  News Tank
Future of Sport: "We want the Games to make environmental transition progress" (M. Vinet, Coca Cola)

"For the first time in the history of the Games, we will be reinventing the distribution model for our beverages, which will be served in returnable and reusable cups, with the assurance of waste-free Games. We want the Games to make progress in the environmental transition. It won't be perfect…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 292175
• Published on 16/06/23 at 17:30
©  Bpifrance
Future of Sport: "A unifying role in bringing clubs and sportstech together" (M. Curlu, Bpifrance)

"Bpifrance supports 30 sports clubs selected each year from around a hundred applicants. We start by helping them to develop economically, before taking an innovative approach and helping them to transform their practices. Bpifrance has also worked closely with players in the French sportstech…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners, …
• Article # 292161
• Published on 16/06/23 at 17:00
©  Kappa
Ligue 1 Uber Eats: Kappa extends as equipment supplier of FC Metz for five seasons (2023-2028)

Kappa has extended as equipment supplier of FC Metz (promoted to the Ligue 1 Uber Eats for the 2023-24 season) for five seasons (2023-2028), announced the brand belonging to the BasicNet group on 16/06/2023. The agreement covers all the club's teams (men's, women's and youth). The Italian brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 292157
• Published on 16/06/23 at 16:40
©  Future of Sport
Future of Sport: "The Women's Euro 2022 was enormous for women's football" (S. Black, Liverpool FC)

"The Euros last year (Women's Euro 2022), were enormous for women's football. A couple of years ago the media would cover Liverpool Women but not to any extent that what we're seeing today. Now we're seeing, the BBC, Sky, national newspapers and all the big players, having a women specific sports…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 291966
• Published on 16/06/23 at 15:30
©  D.R.
Future of Sport: "We have to think about the legacy of Paris 2024" (A. Bompard, Carrefour)

"There are many inspirational things that are so important for us. We are at almost one year away from the Olympics. Carrefour are one of the five premium partners of the event. We have the chance to discuss a lot with Tony Estanguet (president of Paris 2024) and all the teams. We must succeed in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 292083
• Published on 16/06/23 at 12:30
©  Anne Milloux, Puma
Equipment suppliers: Richard Teyssier (FRA) named global brand & marketing director at Puma

Frenchman Richard Teyssier has been appointed global brand and marketing director at Puma, announced the German manufacturer on 14/06/2023. He will take up his post on 01/07/2023 and will report directly to Arne Freundt, who has been CEO of Puma since the end of 2022 and the departure of Bjørn…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 292081
• Published on 16/06/23 at 11:00