Sponsors & Partners: archives (page 208/935)

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Ligue 1 Uber Eats: adidas supplies 44% of players' boots in 2023-24, ahead of Nike & Puma (Footpack)

44.05% of players in the 18 Ligue 1 Uber Eats clubs (i.e. 200 players out of 455) are wearing adidas boots in 2023-24, according to a study by Footpack, a French website specialised in football equipment news, published on 26/10/2023. As in 2022-23, the brand is ahead of American equipment…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 304811
• Published on 31/10/23 at 09:40

Serie A TIM: Gatorade (beverages) extends as an official partner of Inter Milan & AC Milan

Gatorade, an isotonic drinks brand owned by the American group PepsiCo, has extended its partnership with AC Milan and FC Inter Milan as an official partner (3^rd level), announced the two Serie A TIM clubs on 27/10/2023. The partnership with Inter will run for an additional two seasons…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304754
• Published on 30/10/23 at 15:20

Weekly News Extra (23-27/10/2023)

• The Senegalese striker Sadio Mané (Al-Nassr, Roshn Saudi League) is to become the new owner of Bourges Foot 18 (French 4^th division) in January 2024. • UEFA has launched the call for tenders for the broadcasting rights, in Canada, to the European Cups (Champions League, Europa League and Europa…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 304545
• Published on 27/10/23 at 17:00

LALIGA EA Sports: Saudi Investment Bank official partner of Real Madrid in Saudi Arabia from 2023-24

The Saudi banking group Saudi Investment Bank has become an official partner of Real Madrid CF (LALIGA EA Sports) from the 2023-24 season, announced the club on 26/10/2023. Saudi Investment Bank has the status of regional partner, the third level in the club's sponsorship hierarchy. "We're…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304501
• Published on 27/10/23 at 11:00

UEFA: Coca-Cola, partner of Euro since 1988, extends its sponsorship for the 2024 edition in Germany

The American beverage manufacturer The Coca-Cola Company has extended its partnership with UEFA to be an official sponsor of Euro 2024, which will be held in Germany (from 14/06 to 14/07/2024), announced both parties on 25/10/2023. As the "official non-alcoholic beverage sponsor", Coca-Cola is…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 304333
• Published on 26/10/23 at 11:00

Basketball/NBA: a record €1.58bn in sponsorship revenues for the 2022-23 season

The National Basketball Association (NBA) and its franchises have generated a record $1.66bn (€1.58bn) in sponsorship revenues over the 2022-23 season, up 1.3% on 2021-22 ($1.64bn), according to data from the US agency IEG published on 16/10/2023. This figure represents a less significant…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 303987
• Published on 24/10/23 at 10:00

Weekly News Extra (16-20/10/2023)

• British businessman Jim Ratcliffe (INEOS) has reportedly made a £1.3bn (€1.5bn) offer to acquire a 25% minority stake in Manchester United FC (Premier League). • Olympique Lyonnais (Ligue 1 Uber Eats) and its official equipment supplier adidas have unveiled a collection inspired by its home…

Newcastle United FC: Saudia (airline), becomes the club's 3^rd Saudi Arabian partner, from 2023-24

Saudia, a Saudi Arabian airline, has become an official partner (2^nd level) of Newcastle United FC (Premier League) as part of a "multi-year" deal from the 2023-24 season, announced the club on 19/10/2023. The two parties had previously joined forces during the 2022-23 season, when the Saudi…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 303797
• Published on 20/10/23 at 10:00

RC Strasbourg: Europa-Park (theme park) extends as an official sponsor for 2 seasons (2023-2025)

Europa-Park, a German theme park located 50 kilometres from Strasbourg (Bas-Rhin), has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) for a further two seasons (2023-2025), announced the club on 19/10/2023. Committed to RC Strasbourg Alsace since 2019-20, the park…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 303756
• Published on 20/10/23 at 08:40

Italy: Salomon (sporting goods) premium partner of the Milano Cortina 2026 Winter Olympic Games

Salomon, a French sports and leisure goods brand, has become a premium partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 17/10/2023. The Milano Cortina Olympic Games will take place from 06 to 22/02, followed by the Paralympic…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303648
• Published on 19/10/23 at 15:20