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©  OM
Ligue 1 Uber Eats: Puma extends as equipment supplier of Olympique de Marseille until 2027-28

Puma France has extended as the official equipment supplier of Olympique de Marseille (Ligue 1 Uber Eats) for a further five seasons (2023-2028), announced the club and the German brand on 17/12/2021. The initial contract began in 2018-19 and runs until the end of the 2022-23 season for an…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 237197
• Published on 17/12/21 at 14:40
©  Real Betis Balompié
Real Betis Balompié: Herbalife Nutrition (USA), title sponsor of the club's esports section

Herbalife Nutrition, an American brand of nutritional products, has become an official supplier (third level) of Real Betis Balompié (LaLiga Santander) as well as the title sponsor of its esports section, which will now be known as "Herbalife Real Betis," announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 237169
• Published on 17/12/21 at 11:40
©  OL
Olympique Lyonnais: Groupama extends stadium naming rights for three seasons (2022-2025)

Groupama Rhône-Alpes Auvergne, a regional subsidiary of the French insurance and banking group, has extended its naming rights for the "Groupama Stadium" (59,186 capacity, in Décines-Charpieu, Rhône) for three additional seasons (2022-2025), until 31/07/2025, announced OL Groupe, the holding…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 237153
• Published on 17/12/21 at 11:00
©  Koi
esports: Gerard Piqué's new team Koi launches with partners Cupra, Kelme, Disney+ and Finetwork

The two co-founders of the esports organisation Koi, esports streamer Ibai Llanos and FC Barcelona (LaLiga Santander) player Gerard Piqué (chairman and founder of the investment group Kosmos), have unveiled their club's name, jerseys, colours, logo and sponsors on the occasion of a gala match (see…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 237108
• Published on 16/12/21 at 17:00
©  Macron
esports: Macron signs 1st partnership with Team BDS (SUI), which replaces Schalke 04 in the LEC

Macron (ITA) has become an official equipment supplier of Team BDS from 2022, announced the Swiss esports organisation on 15/12/2021. "We are looking forward to the challenge of being their first partner in the esport industry," said Team BDS. This was also one of the first partnerships entered…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 237112
• Published on 16/12/21 at 15:40
©  Premier League
Women's football/European Top 5: 10x more resources (naming+TV rights) in England than in France

"Barclays will invest more than £30m (€35.1m) in women and girls' football over the period from 2022-2025, doubling the existing investment, and setting a record for investment in UK women's sport," announced The Football Association, on 15/12/2021. With this title sponsorship extension (which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 237084
• Published on 16/12/21 at 14:50
©  TSG 1899 Hoffenheim
TSG Hoffenheim: Lidl (retail), sleeve sponsor of the club's esports section until 2022

Lidl, a German retailer belonging to the Schwarz Group, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) and has become a partner and sleeve sponsor of the club's esports section until 31/10/2022, announced the club announced on 10/12/2021. As "official TSG eSPORTS fresh food…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 237050
• Published on 16/12/21 at 11:40
©  Juventus FC
Serie A TIM: Aurora (jewellery), regional partner of Juventus FC for Southeast Asia from 2021-22

Aurora, an Italian jewellery brand, has become the "official gold gram bar partner" of Juventus FC (Serie A TIM) for Southeast Asia, from 2021-22, announced the club on 14/12/2021. Aurora has the status of regional partner, the fifth level in the Italian club's sponsorship hierarchy. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 236946
• Published on 15/12/21 at 16:50
©  Burnley FC
Burnley FC: AstroPay (payment solutions) women's main shirt sponsor for rest of the 2021-22 season

AstroPay, a British company specialised in payment solutions, has reinforced its partnership with Burnley FC (Premier League) by sponsoring the recently installed dugouts at Turf Moor (21,944 capacity) and becoming the main shirt sponsor of the women's team (FA Women's National League North) "for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 236952
• Published on 15/12/21 at 15:30
©  The FA
England: Barclays (bank) extends partnerships (PL and FA) and will invest £30m in women's football

Barclays, a British bank, has extended its partnership with the Premier League and its title sponsorship of the Barclays FA Women's Super League, the women's competition organised by The Football Association, for a further three seasons (2022-2025), announced the English bodies on 15/12/2021. This…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 236929
• Published on 15/12/21 at 14:00