Sponsors & Partners: archives (page 308/935)

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©  The Look Company

Qatar 2022: The Look Company (signage, QAT) commissioned for stadium advertising

The Look Company, a Qatari company that provides signage solutions for advertising media, has become a regional supporter of the 2022 World Cup in Qatar, announced FIFA on 27/04/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 249919
• Published on
©  Degree Deodorant

Technology: an inclusive marathon held in the metaverse by Degree (deodorant, Unilever)

Degree (Sure in the UK market), an American deodorant brand belonging to the British group Unilever, held the "Degree Metathon" - "the world's first Marathon in the Metaverse" - via the virtual reality platform Decentraland on 26/04/2022. The event highlighted inclusivity and accessibility within…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 249830
• Published on
©  D.R.

Formula 1: McLaren Racing to provide Sanofi (FRA) with analytical tools to optimise production

Sanofi, a French pharmaceutical group, has entered into a multi-year partnership with McLaren Racing "to accelerate industrial excellence," announced the two parties on 26/04/2022. As part of this partnership, the Formula 1 team will provide Sanofi with its McLaren Accelerator technology…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249797
• Published on
©  Mutua Madrid Open

Tennis/Mutua Madrid Open: Orange & Cosentino extend for 2022, Bitpanda becomes an official sponsor

Orange has extended its role as an official sponsor (third level) of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament to be held from 26/04 to 08/05/2022 at the Caja Mágica de Madrid (ESP), according to IMG, the tournament's organising company, on 20/04/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 249701
• Published on
©  News Tank

Weekly News Extra (18-22/04/2022)

• FC Barcelona (LaLiga Santander) is introducing new ticketing measures to combat the misuse of match tickets, following the massive purchase of tickets - more than 30,000 - by fans of Bundesliga side Eintracht Frankfurt who travelled to the Camp Nou for the Europa League quarter-final second leg…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 249441
• Published on
©  Houston Astros

MLB: Amazon installs new payment technology at Minute Maid Park, home of the Houston Astros (MLB)

Amazon, an e-commerce company, has partnered with the Houston Astros (MLB) and is installing its "Just Walk Out" technology in two food and beverage stores at Minute Maid Park, announced Major League Baseball on 13/04/2022. "Shopping at a location powered by Amazon's Just Walk Out technology…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 249425
• Published on
©  Wada

World Anti-Doping Agency: African broadcaster SuperSport becomes an official sponsor for 2 years

The World Anti-Doping Agency (WADA) has signed a sponsorship agreement with the African broadcaster SuperSport, according to the body on 20/04/2022. "The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 249370
• Published on
©  WHUFC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 249339
• Published on
©  D.R.

KPMG: Pierre-Marie Blois (ex-Sportfive) joins the sports division of the audit and consulting firm

Pierre-Marie Blois has been appointed associate director sports advisory at the audit and advisory firm KPMG, announced the man himself via the professional social network LinkedIn on 19/04/2022. After 13 years at Sportfive (formerly Lagardère Sports), first as legal advisor (2008-2015), then…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249096
• Published on
©  J.League

J.League: TikTok, official partner of the Japanese football league from April 2022

TikTok, a video sharing platform, has become an official partner of the J. League, announced the Japanese League on 11/04/2022. "TikTok has a lot of Generation Z users, which is a segment we especially want to reach. Our hope is that through this partnership they'll learn about the league and…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 248931
• Published on