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©  Alinghi Red Bull Racing
Sailing: Red Bull enters the America's Cup with Swiss boat "Alinghi Red Bull Racing"

Red Bull, an Austrian energy drinks company, has partnered with Alinghi to launch a new "Alinghi Red Bull Racing" team as the official challenger for the Selection Series of the 37th America's Cup starting in 2024, according to Swiss billionaire Ernesto Bertarelli on 14/12/2021. The team will sail…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication, Stadiums
• Article # 236908
• Published on 15/12/21 at 12:30
©  D.R.
Technology: Nike acquires RTFKT, a startup specialised in virtual wearables and collectables (NFTs)

Nike has acquired RTFKT (pronounced "artefact"), a US startup specialised in the creation of virtual wearables and collectibles (NFTs) in the metaverse that made its name designing virtual trainers, according to the Oregon-based equipment manufacturer on 13/12/2021. "The terms of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 236798
• Published on 14/12/21 at 16:20
©  DC
FIFA: a restructuring of the commercial structure which now includes esports and women's football

FIFA has announced an "overhaul" of its commercial structure for the 2026 World Cup (in Canada, Mexico and the United States), the 2023 Women's World Cup (in Australia and New Zealand) and "other competitions" including esports (under the "FIFAe" brand) on 13/12/2021. "For the first time…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 236719
• Published on 14/12/21 at 09:40
©  UEFA
2021-22 Champions League: adidas and UEFA present the official ball for the knockout stages

adidas and UEFA have presented the official ball for the knockout stages of the 2021-22 Champions League on 13/12/2021. The first leg of the Round of 16 will take place on 15, 16, 22 and 23/02/2022, with reigning champions Chelsea FC (Premier League) taking on LOSC Lille (Ligue 1 Uber Eats), as…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 236705
• Published on 13/12/21 at 16:50
©  Red Bull
Formula 1: Red Bull, Jumbo, Ziggo, Puma...sponsors celebrate Max Verstappen's 1st Championship title

Dutch partners Jumbo (supermarkets), CarNext.com (car rentals) and Ziggo (telecommunications) are celebrating the first ever Formula One World Championship title for Max Verstappen (NED, Red Bull Racing) on 12/12/2021. The 24-year-old was crowned after winning the final Grand Prix of the 2021…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 236609
• Published on 13/12/21 at 11:00
©  SSC Napoli
Crypto/Floki: "An anonymous project trying to surf on the hype of others" (A. Dreyfus)

"I am not a fan of "Floki Inu" (a cryptocurrency) becoming a sponsor with a lot of football teams in many countries. An anonymous 'project' trying to surf on the hype of others," said Alexandre Dreyfus, president and founder of crypto-asset operator Socios.com, on his Twitter account on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 236546
• Published on 10/12/21 at 17:00
©  D.R.
We would have liked to tell you more (week of 06 to 10/12/2021)

• Real Madrid CF have obtained an additional loan of €225m for the renovation of the Santiago Bernabéu. • The LFP and uhlsport have presented the official Elysia ball to be used during the second half of the 2021-22 Ligue 1 Uber Eats season. • Emmanuel Macron announced that for France there…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 236532
• Published on 10/12/21 at 15:45
©  Udinese Calcio
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 236518
• Published on 10/12/21 at 14:40
©  NTF
News Tank Football: list of sports appointments and changes in personnel (November 2021)

Spaniard David Aganzo, born on 10/01/1981, was elected for four years (2021-2025) president of FIFPro at the international footballers' union's congress, in Paris (FRA) on 16/11/2021. He succeeds Frenchman Philippe Piat, who has held this position since 2013 (two four-year terms) and who becomes…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 236480
• Published on 10/12/21 at 11:40
©  D.R.
Serie A TIM: La mia Liguria (ITA, tourism board), becomes a shirt sponsor of 3 clubs in the region

"La mia Liguria", the brand of the tourism board of the Italian region of Liguria, has become a chest sponsor (second shirt sponsor) of three Serie A TIM teams for the 2021-22 season, UC Sampdoria, Genoa CFC and AC Spezia Calcio, announced the clubs on 07/12/2021. "Regione Liguria will become…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 236427
• Published on 09/12/21 at 17:00