Sponsors & Partners: archives (page 313/935)

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©  Astralis

esports: Hummel to continue as equipment supplier of Astralis (DEN) and manage its e-commerce

Hummel has extended its partnership with Astralis for another two years, until the end of the 2025 season, announced the esports organisation based in Copenhagen (DEN) on 23/03/2022. While the amount of the deal was not disclosed, its commercial value has been "increased" and is higher (than…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 246736
• Published on
©  Monoprix

"The partnership with Paris FC marks the beginning of sports sponsorship for our group" (Monoprix)

"Our partnership with Paris FC marks the beginning of sports sponsorship for Monoprix. The group chose Paris FC to initiate this process because many of its shops are located in the Paris region, which will allow a large number of customers to benefit from the advantages of this sports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246708
• Published on
©  Acronis

West Ham United FC: fifth Premier League club to partner with Acronis (cyber security)

Acronis, a Swiss-Singapore-based computer storage and data protection company, has become an official partner of West Ham United FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the club on 28/03/2022. Acronis has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 246702
• Published on
©  ASO

Tour de France: Strava (app), partner of the men's and women's races for three years (2022-2024)

Strava, a mobile application and platform for recording sports activities via GPS, has entered into a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, according to Amaury Sport Organisation (ASO), the organising company of the two events, on 29/03/2022…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246669
• Published on
©  D.R.

Sport UnlimiTECH: "Finding the right balance with digital at stadiums" (S. Commandeur, GL events)

"Digitalisation is good, but we need to refocus on the target rather than on the digital medium. In rugby, the public is a little less young than in football, a little more resistant to change. On the other hand, it's an audience that stays longer at the stadium, that consumes. We have therefore…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 246592
• Published on
©  KM

FFF/marketing: Kylian Mbappé opened a debate on the rights and obligations of international players

By refusing to take part in a marketing operation aimed at the FFF's partners - Volkswagen, Uber Eats, Orange, Xbox (Microsoft), The Coca-Cola Company, Konami - at the National Football Centre in Clairefontaine (Yvelines) with all the players of the French football team, Kylian Mbappé (Paris…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Authorities, Legal, …
• Article # 246609
• Published on
©  QatarEnergy

Qatar 2022: QatarEnergy (gas) becomes the seventh and last "FIFA partner" for the World Cup

QatarEnergy, a Qatari company specialised in the supply of liquefied natural gas, has become a "FIFA partner" and therefore a partner of the 2022 World Cup in Qatar, announced FIFA on 27/03/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 246587
• Published on
©  VfL Wolfsburg

Bundesliga: VfL Wolfsburg to market virtual merchandise in the form of NFTs

VfL Wolfsburg (Bundesliga) has partnered with the start-up The Football Company (TFC) to create virtual merchandise in the form of NFTs (shorts, shirts, scarves, etc.) that will be marketed from 31/03/2022 on the blockchain platform dedicated to football, announced the club on 22/03/2022. "On…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 246456
• Published on
©  News Tank

Weekly News Extra (21-25/03/2022)

• ACF Fiorentina (Serie A TIM) has unveiled a new graphic identity, which will be used from the 2022-23 season. • The first Grand Prix (Bahrain) of the 2022 Formula 1 season drew 1.35 million viewers on ESPN in the United States, a record since ESPN retrieved the rights in 2018. • PSG Esports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Media Audiences, Marketing - Communication, …
• Article # 246408
• Published on
©  FFF

FFF: Xbox (Microsoft, video games), official gaming partner of the French national teams from 2022

Xbox France, a national subsidiary of Microsoft Gaming, the video games branch of the eponymous American company, has become the official gaming partner, for the men's and women's teams, of the French Football Federation (FFF) from 2022, announced the two organisations at a conference held at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 246360
• Published on