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©  Real Madrid CF
LaLiga Santander: Abbott (nutrition), Real Madrid CF's new global partner for 2021-2024

Abbott, an American pharmaceutical company, has become a global partner of Real Madrid CF (LaLiga Santander) for three seasons (2021-2024), announced the Madrid club on 18/10/2021. Abbot will have the title of "health nutrition sponsor" and also becomes a global partner of the Real Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Social Responsibility
• Article # 231809
• Published on 20/10/21 at 11:40
©  Puma
Puma France: Alexandra Welsch appointed as head of sales

Alexandra Welsch has been appointed as head of sales at Puma France, and a member of the management board, as of 01/10/2021, according to the German equipment manufacturer's subsidiary on 19/10/2021. Welsch will report to Christophe Cance, general manager of Puma France. Alexandra graduated…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 231785
• Published on 20/10/21 at 11:00
©  FIFA
FIFA: "Gaming and esports must involve more than one party controlling and exploiting all rights"

"FIFA is bullish and optimistic about its long-term future in gaming and esports" and it "must involve more than one party controlling and exploiting all rights," announced the international body on 15/10/2021. FIFA was reacting to a statement made by Cam Weber, CEO of EA Sports, on 07/10/2021…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 231764
• Published on 20/10/21 at 09:40
©  NBA
NBA: Google becomes a presenting partner of the playoffs and will highlight its "Google Pixel" brand

Google, an American technology services company, has expanded its partnership with the National Basketball Association to become a marketing and technology partner of the North American league as part of a multi-year agreement that begins in 2021-22, announced the NBA on 18/10/2021, the day before…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 231640
• Published on 19/10/21 at 11:00
©  UEFA
UEFA: Gazprom presents the Euro 2020 Goal of the Tournament in the form of an NFT to P. Schick (CZE)

Gazprom, a Russian energy supplier, has activated its partnership with UEFA and presented the Euro 2020 Goal of the Tournament in the form of an NFT to Czech striker Patrik Schick during a video conference organised on YouTube by UEFA on 15/10/2021. The digital asset was designed by Russian…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 231585
• Published on 18/10/21 at 17:00
©  Real Madrid CF
Real Madrid: Codere adapts its partnership and becomes a regional betting partner in Latin America

Codere, a Spanish sports betting operator, has extended its partnership with Real Madrid CF (LaLiga Santander) and become the club's regional partner in Latin America for five seasons (2021-2026), announced the bookmaker on 14/10/2021. The partnership covers the senior men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 231511
• Published on 18/10/21 at 11:40
©  Qualtrics
Manchester City FC: Qualtrics "official experience management software partner" from 2021-22

Qualtrics, an American company specialised in experience management, has become a global partner and the "official experience management software partner" of Manchester City FC (Premier League) from 2021-22, announced the 2020-21 English champions on 14/10/2021. "Manchester City and Qualtrics…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Ticketing, Clubs, …
• Article # 231482
• Published on 18/10/21 at 09:50
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 231415
• Published on 15/10/21 at 14:40
©  NTF
Crédit Agricole: French bank signs sponsorship agreement with GameWard, its first in esports

Crédit Agricole Île-de-France, a regional bank belonging to the French group Crédit Agricole SA, has become an official partner of GameWard for one year from 2021, announced the esports organisation based in Boulogne-Billancourt (Hauts-de-Seine, Paris) on 14/10/2021. This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 231395
• Published on 15/10/21 at 12:30
©  AS Monaco FC
Ligue 1 Uber Eats: Liga Stavok (betting), regional partner of AS Monaco FC in Russia for 2021-22

Liga Stavok, a Russian sports betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Russia for the 2021-22 season, announced the club on 14/10/2021. "Particularly followed thanks to its Russian international Aleksandr Golovin, AS Monaco thus consolidates its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 231388
• Published on 15/10/21 at 11:40