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©  Paris Saint-Germain
Ligue 1 Uber Eats: Christian Dior (luxury), official tailor of Paris Saint-Germain for 2021-2023

Christian Dior, the French luxury fashion house, has become a partner and official tailor of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 06/09/2021. "Starting this season, Dior will provide the official wardrobe for the Parisian club and will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 227441
• Published on 06/09/21 at 11:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 227347
• Published on 03/09/21 at 15:20
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Getir (meal delivery app) "first-ever training wear partner" for 2021-2024

Getir, a Turkish meal delivery application, has extended its partnership with Tottenham Hotspur FC (Premier League) and become the club's "first-ever training wear sponsor," announced Spurs on 03/09/2021. As with the initial partnership signed between the two parties on 06/08/2021, this new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227334
• Published on 03/09/21 at 14:00
©  adidas
Exclusive European Top 5: 279 different sponsors feature on the kits of the 98 clubs in 2021-22

305 sponsorship spaces are occupied on the kits of the 98 clubs that compose the European Top 5 (20 in the Premier League, Ligue 1 Uber Eats, Serie A TIM and LaLiga Santander, 18 in the Bundesliga) for the 2021-22 season, as of 02/09/2021. In total, 279 different brands are represented. Ligue…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 227296
• Published on 03/09/21 at 11:20
©  FC Inter Milan
Serie A TIM: DigitalBits (crypto), sleeve sponsor of Inter Milan from 2021-22 for €85m

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFT, etc.), has become the sleeve sponsor of FC Inter Milan (Serie A TIM) via its blockchain brand DigitalBits from 2021-22, announced the club on 02/09/2021. This multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 227260
• Published on 02/09/21 at 17:20
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (September 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 227168
• Published on 02/09/21 at 12:30
©  AC Milan
Serie A TIM: Expo 2020 Dubai (UAE) official partner of AC Milan

AC Milan (Serie A TIM) has entered into a partnership with Expo 2020 Dubai, a world exhibition to be held in the emirate from 01/10/2021 to 31/03/2022, announced the club on 01/09/2021. The partnership will see "the largest ever staged in the Arab World" become an official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 227175
• Published on 02/09/21 at 10:20
©  UEFA
UEFA: Swissquote (bank), partner of the Europa League and Europa Conference League (2021-2024)

Swissquote, a Swiss online bank, has become an official partner of the Europa League and Europa Conference League for three seasons (2021-2024), announced UEFA on 01/09/2021. "Swissquote is the first online bank and Swiss company to enter into partnership with UEFA for its club competitions…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227140
• Published on 02/09/21 at 09:40
©  SC Freiburg
Bundesliga: Europa-Park (theme park), title sponsor of SC Freiburg's new stadium from 2021-22

Europa-Park, a German theme park located 40km from Freiburg im Breisgau (Baden-Württemberg, GER), has extended its partnership with SC Freiburg (Bundesliga) and obtained the naming rights for its new stadium, which will be inaugurated in 2021-22, announced the German club on 31/08/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 227097
• Published on 01/09/21 at 15:30
©  Puma
Marketing: Puma and its ambassadors inaugurate new French headquarters in Strasbourg (FRA)

Puma invited 23 athletes and artists as brand ambassadors, members of the "PUMAFam", to the inauguration of its new 4,222 m2 headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 24/08/2021. "#PUMAFam gathered in Strasbourg to share their…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Stadiums
• Article # 227045
• Published on 01/09/21 at 12:30