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©  Betclic
FFF: Betclic succeeds PMU as betting partner until the 2026 World Cup (2021-2026)

Betclic Group, a French sports betting operator, has become the official sports betting partner of the French Football Federation for five years (2021-2026), i.e. until the 2026 World Cup to be held in Canada, the United States and Mexico, announced the FFF on 27/08/2021. "The number one…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 226722
• Published on 27/08/21 at 15:00
©  D.R.
Premier League: eToro (trading), partner of Aston Villa, Newcastle, Crystal Palace and Southampton

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of Aston Villa FC (second level in the club's sponsorship hierarchy) and Newcastle United FC (second level) for the 2021-22 season, announced the two Premier League clubs on 26/08/2021. eToro will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226682
• Published on 27/08/21 at 11:40
©  Leeds United
Premier League: Boost Drinks (energy drinks) official partner of Leeds United for 2021-22

Boost Drinks, a food and beverages company specialised in energy drinks based in Leeds (ENG), has become the "official energy drinks partner" of Leeds United FC (Premier League), announced the club on 20/08/2021. "As our new official energy drinks partner, Boost Drinks will be promoted…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226505
• Published on 25/08/21 at 17:20
©  AC Milan
Serie A TIM: Nexen Tire (tyres, KOR) regional partner of AC Milan from 2021-22

Nexen Tire, a South Korean tyre manufacturer, has become a regional partner of AC Milan (Serie A TIM) for the Italian market from the 2021-22 season, announced the club on 25/08/2021. "As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226520
• Published on 25/08/21 at 16:50
©  Lacoste
Tennis: Lacoste extends as sports and lifestyle equipment supplier of Novak Djokovic until 2025

Lacoste has extended as a sports and lifestyle equipment supplier of Serbian tennis player Novak Djokovic until 2025, announced the French clothing brand on 24/08/2021. The world No. 1 ATP player (to date) became a global ambassador for the French brand from the 2017 edition of the French Open…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 226493
• Published on 25/08/21 at 12:35
©  Valencia CF
LaLiga Santander: Zumub (supplements), "official nutrition partner" of Valencia CF from 2021-22

Zumub, a dietary supplements and sports nutrition online store, has become an "official nutrition partner" of Valencia CF (LaLiga Santander) from 2021-22, announced the club on 24/08/2021. "Zumub has the largest catalogue of supplements and sports nutrition in Europe, with more than 10,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226484
• Published on 25/08/21 at 11:45
©  West ham United FC
Premier League: SiteGround (web hosting), official partner of West Ham United FC

SiteGround, a Bulgarian web hosting services company has become an official partner (third level) of West Ham United FC (Premier League) from the 2021-22 season, announced the club on 23/08/2021. As part of the agreement, SiteGround will become West Ham United's "official website hosting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 226404
• Published on 24/08/21 at 16:40
©  D.R.
Formula 1: Crypto.com launches an award for the driver with the most overtakes in 2021

Crypto.com, the Hong Kong-based cryptocurrency and NFT platform, has activated its partnership with Formula One Group and launched the "Crypto.com Overtake Award", a prize that will be awarded to the driver with the greatest number of overtakes throughout at the end of the 2021 Formula One World…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 226426
• Published on 24/08/21 at 16:00
©  FC Lorient
Ligue 1 Uber Eats: KarrGreen (biofuels), back shirt sponsor of FC Lorient in 2021-22

KarrGreen, producer and distributor of carbon-free fuel (biomethane, hydrogen, green electricity), has extended its partnership with FC Lorient (Ligue 1 Uber Eats) and become a back shirt sponsor (top) of the Breton club for the 2021-22 season, announced FC Lorient on 23/08/2021. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 226345
• Published on 24/08/21 at 11:40
©  FC Inter Milan
Serie A TIM: La Molisana (pasta), extends as an official partner of Inter Milan (2021-2023)

La Molisana, an Italian pasta brand, has extended its partnership with FC Inter Milan (Serie A TIM) for two additional seasons (2021-2023), announced the club on 23/08/2021. The Italian brand thus becomes Inter Milan's "regional partner" for Italy. La Molisana now has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 226360
• Published on 24/08/21 at 10:20