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©  RB Leipzig
Bundesliga: Veganz (vegan food), official partner of RB Leipzig for three seasons (2021-2024)

Veganz Group AG, a Berlin-based company specialised in vegan food (products, supermarkets, grocery shops), has become an official partner of RB Leipzig (Bundesliga) for three seasons (2021-2024), announced the club on 19/08/2021. Veganz has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226361
• Published on 24/08/21 at 09:40
©  Nike
Exclusive European Top 5: Nike, most represented equipment supplier (20/98 clubs), is paying €437m in 2021-22

With 20 clubs under contract, Nike is the most represented equipment supplier among the 98 clubs in playing the European Top 5 during the 2021-22 season. The American brand is paying a total of €437m to its 20 clubs (20.4% of the 98 teams), including €150m for FC Barcelona (LaLiga Santander) and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 226321
• Published on 23/08/21 at 16:30
©  Venezia FC
Venezia FC: 2021-22 third shirt to raise awareness for the preservation of the Venetian Lagoon

Venezia FC (Serie A TIM) has entered into a partnership with the NGO "We are here Venice" (WahV), which fights for the preservation of the Venetian lagoon, and unveiled a 2021-22 third shirt inspired by it, announced the club promoted to the Serie A TIM for the 2021-22 season on 18/08/2021. For…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Authorities, …
• Article # 226310
• Published on 23/08/21 at 14:20
©  SSC Napoli
Serie A TIM: Amazon (e-commerce), SSC Napoli's first sleeve sponsor (2021-2023)

Amazon, an American e-commerce website, has become a sleeve sponsor of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the Italian club on 21/08/2021. The deal is SSC Napoli's first-ever sleeve sponsorship agreement. Amazon will pay €2m per year to the Neapolitan club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226280
• Published on 23/08/21 at 11:50
©  D.R.
NHL: after helmets in 2020-21, jersey sponsorship to be allowed from the 2022-23 season (press)

The National Hockey League (NHL) will allow its 32 franchises to have a jersey sponsor from the 2022-23 season, according to American website Sportico on 17/08/2021. Ads will have to fit in a 3-inch by 3.5-inch rectangle (7.62 by 8.89 cm), which is slightly larger than the size of the "pocket…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 226219
• Published on 20/08/21 at 16:20
©  Lega Serie A
Italy: Lega Serie A to launch the Serie A TIM fantasy league in partnership with Fantacalcio.it

Fantacalcio.it, an Italian fantasy leagues and news platform, has become an official partner of the Lega Serie A from 2021-22 to launch the official fantasy league of the Italian championship, the ”Fantacalcio Serie A TIM”, announced the body on 20/08/2021. The 2021-22 Serie A TIM season begins on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 226213
• Published on 20/08/21 at 15:40
©  Wolverhampton Wanderers FC
Premier League: A&H Construction, official partner of Wolverhampton Wanderers FC from 2021-22

A&H Construction & Developments, a British construction company, has become an official partner (2nd level) of Wolverhampton Wanderers FC (Premier League) from 2021-22, announced the club on 19/08/21. "The partnership will see the building contractors being promoted at Molineux on matchdays…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226197
• Published on 20/08/21 at 14:41
©  FC Inter Milan
Sponsorship: major changes among Serie A TIM clubs for the 2021-22 season

The 2021-22 Serie A TIM season begins this Saturday, 21/08/2021, with 44 new sponsorship deals among the 20 participating clubs (as of 18/08/2021), compared to 165 over the entire 2020-21 season. This season marks the end of the second longest shirt sponsorship agreement in the European Top 5 …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 226089
• Published on 20/08/21 at 10:40
©  Levante CD
LaLiga Santander: Gedesco (financial services), main shirt sponsor of Levante UD for 2021-22

Gedesco, a Spanish company specialising in financial services for businesses, has become the main shirt sponsor of Levante Union Deportiva (LaLiga Santander) for the 2021-22 season, announced the club on 19/08/2021. As part of this agreement, the Gedesco logo will be displayed on the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226170
• Published on 20/08/21 at 09:40
©  SSC Napoli
SSC Napoli to produce and market in-house 2021-22 shirts designed by Giorgio Armani (EA7 brand)

SSC Napoli (Serie A TIM) will produce and market its own 2021-22 shirts designed by Italian fashion brand Giorgio Armani, announced the club 19/08/2021. The Italian group will display its sports brand Emporio Armani (EA7) on the Napoli shirts. "EA7 (founded in 2004) will be the new technical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226152
• Published on 19/08/21 at 17:20