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©  OL
Olympique Lyonnais: EA Sports (video games), partner since 2005-06, extends partnership from 2021-22

EA Sports, an American video game publisher belonging to the Electronic Arts group, has extended as an official supplier of Olympique Lyonnais (Ligue 1 Uber Eats) from 2021-22, announced the club on 06/10/2021. The agreement was negotiated by the marketing agency Sportfive. A partner of OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 230395
• Published on 06/10/21 at 12:30
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: KB Sports (platform), regional partner of FC Girondins de Bordeaux in Asia

KB Sports, an Asian entertainment and data platform, has become an official regional partner of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia as part of a two-season agreement (2021-2023), announced the French club on 04/10/2021. KB Sports also has a sports betting offer on its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 230310
• Published on 05/10/21 at 17:50
©  UEFA
UEFA: adidas, official ball of the men's and women's Champions League and Euro 2024

adidas has extended its partnership as the official football supplier of various UEFA men's and women's competitions from the 2021-22 season, announced the German equipment manufacturer on 05/10/2021. As a partner of the UEFA Champions League since the 2000-01 season, adidas has extended its…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 230286
• Published on 05/10/21 at 14:45
©  FPB
Basketball: Betclic, title sponsor of the Portuguese men's and women's leagues (€3m in total)

Betclic Group, a sports betting operator, has become a partner of the Portuguese Basketball Federation (FPB) and title sponsor of the men's and women's professional leagues for three seasons (2021-2024), announced the body on 28/09/2021. The leagues are now known as Liga Betclic and Liga Betclic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 230181
• Published on 04/10/21 at 17:00
©  AS Roma
Crypto-assets: an explosion in sports (NFT, tokens), market valued at €460m in 2021

More than 40 sponsorship deals have been made by crypto operators in football in 2021-22 (as of 30/09/2021). However, it is the entire sports industry that has been affected by the "cryptocurrency" phenomenon: stadium and arena naming agreements, shirt sponsorship, fan engagement partnerships..…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 230086
• Published on 04/10/21 at 10:40
©  ACF Fiorentina
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 230056
• Published on 01/10/21 at 17:30
©  eToro
Serie A TIM: eToro (trading) becomes an official partner of eight clubs for the 2021-22 season

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of eight Serie A TIM clubs: Bologna FC 1909, Cagliari Calcio, Genoa CFC, UC Sampdoria, US Sassuolo Calcio, AC Spezia Calcio, Udinese Calcio, Hellas Verona FC, for the 2021-22 season, announced the Israeli company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media
• Article # 230030
• Published on 01/10/21 at 15:30
©  HSE
Havas Sports & Entertainment: Thibaut Arthaud appointed as director of new business

Thibaut Arthaud has been appointed director of new business at Havas Sports & Entertainment, the sports marketing and entertainment agency belonging to French communications group Havas, on 30/09/2021. He replaces Floxel Riblier, who has left to join Discovery. "Arthaud's main mission will be…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 229907
• Published on 30/09/21 at 16:10
©  GSW
Global Sports Week 2022: 3rd edition at the Accor Arena (Paris) from Monday 07 to Friday 11/03/2022

The third edition of Global Sports Week Paris will be held at the Accor Arena in Paris (FRA) from Monday 07 to Friday 11/03/2022, according to the organisers of this event, which is presented as "the first international forum in France dedicated to sport, mixing physical and digital experiences…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 229821
• Published on 30/09/21 at 12:30
©  AS Monaco FC
Ligue 1 Uber Eats: Zumub, official sports nutrition supplier of AS Monaco FC from 2021-22

Zumub, a Portuguese company that offers an e-commerce platform for food supplement and sports nutrition brands, has become the "official sports nutrition supplier" of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 29/09/2021. Zumub has the status of official supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 229792
• Published on 30/09/21 at 11:40