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Beijing 2022: IOC assures branded products from suppliers are not made using forced labor

"The International Olympic Committee (IOC) conducted third-party due diligence on suppliers that produced its own branded products for the Olympic Winter Games Beijing 2022 (04-20/02/2022, China). This work, which started in September 2021 and is aligned with the IOC's Supplier Code, did not find…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing, …
• Article # 239946
• Published on 20/01/22 at 15:30

World Rugby: Macron (ITA), match officials kit supplier for three years (2022-2024)

The Italian brand Macron has signed an agreement with World Rugby to supply its match officials with kits for three years, including the 2023 Rugby World Cup in France, according to the body on 20/01/2022. The officials will wear their new Macron kit for the first time at the Malaga (ESP) stage of…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 239934
• Published on 20/01/22 at 14:40

esports: Stade de France unveils its offers and facilities dedicated to the organisation of events

"The Stade de France becomes Esport Ready" is the slogan of the communication campaign of the Stade de France Consortium, which is presenting its offers and facilities dedicated to the organisation of esports events within the stadium located in Saint-Denis (Paris, FRA), on 18/01/2022…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, esport - gaming
• Article # 239789
• Published on 19/01/22 at 11:40

Ineos, owner of OGC Nice, continues its expansion with Eliud Kipchoge and the All Blacks

Ineos has prolonged its commitment to Kenyan athlete Eliud Kipchoge, double Olympic champion in the marathon (Rio 2016 and Tokyo 2020), in his quest for a triple win at the Paris 2024 Olympics, according to the company specialised in the chemical sector, on 12/01/2022. He will work with Dave…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 239757
• Published on 19/01/22 at 10:20

Gaming: Microsoft to acquire Activision Blizzard for $68.7bn (€60.1bn)

Microsoft, an American computer company, is to acquire the video game publisher Activision Blizzard (a company listed on the Nasdaq stock exchange) on 18/01/2022. The acquisition is valued at $68.7bn (€60.1bn) according to Microsoft. This will be the largest amount ever paid for the acquisition of…

Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Essentials Sponsors & Partners, esport - gaming
• Article # 239738
• Published on 18/01/22 at 17:40

Lega Serie A: NFT collection celebrating the 2021-22 Supercoppa Frecciarossa launched on Crypto.com

The Lega Serie A has launched an exclusive collection of NFTs via the Hong Kong-based cryptocurrency and NFT platform Crypto.com, to celebrate the 2021-22 Supercoppa Frecciarossa (Italian Super Cup) won by FC Inter Milan versus Juventus FC (2-1 a.e.t) at the Stadio Giuseppe Meazza in Milan (ITA…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 239730
• Published on 18/01/22 at 17:00

esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on 18/01/22 at 14:40

esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 239668
• Published on 18/01/22 at 12:30

Paris FC: Lyca Mobile, subsidiary of Lyca Group (shareholder of the club), becomes a major sponsor

Lyca Mobile (or Lycamobile), a telecommunications operator (prepaid SIM cards) belonging to Lyca Group (GBR), has become a major partner of Paris FC (Ligue 2 BKT) from 2021-22, announced the club on 17/01/2022. Lyca Group was founded in the UK in 2006 by Anglo-Sri Lankan businessman Allirajah…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Investment - Shareholding, …
• Article # 239599
• Published on 18/01/22 at 10:20

Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022. Kettler will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 239514
• Published on 17/01/22 at 14:00