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©  News Tank
Weekly News Extra (03-07/01/2022)

• US Salernitana 1919 has been bought by Italian Daniele Iervolino and will therefore finish the 2021-22 Serie A TIM season. • Wolverhampton Wanderers FC supporters have donated over £150,000 (€179,400) to the club's Foundation in 2021. • Kelly Fairweather has been promoted to the position of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 238751
• Published on 07/01/22 at 17:20
©  CAF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 238727
• Published on 07/01/22 at 16:20
©  Israel - Premier Tech
Cycling: Premier Tech (CAN), co-title sponsor of the Israel team - Premier Tech from 2022

The Israeli team Start-Up Nation will become Israel - Premier Tech, with the Canadian company Premier Tech becoming its co-title sponsor from 2022, according to the UCI WorldTour cycling team on 06/01/2022. The Canadian company specialised in industrial automation (gardening, packaging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238706
• Published on 07/01/22 at 12:30
©  OM
Exclusive Football: 1,444 sponsorship/partnership agreements recorded in 2021 (+32.7% compared to 2020)

1,444 is the number of football sponsorship agreements compiled by News Tank Football between 01/01 and 31/12/2021. This report, based on official statements from clubs, leagues and advertisers, mainly concerns the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Uber Eats, Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 238696
• Published on 07/01/22 at 11:40
©  D.R.
CAF: TikTok (social media) and Umbro (footballs), official sponsors of the TotalEnergies AFCON 2021

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, and the equipment manufacturer Umbro become official partners (second level) of the Confederation of African Football and sponsors of the TotalEnergies AFCON 2021 organised in Cameroon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 238652
• Published on 07/01/22 at 09:40
©  D.R.
Team Vitality: a new €50m investment from Indian entrepreneur Tej Kohli (Rewired.gg)

Team Vitality has secured a new €50m investment over three years from Indian entrepreneur Tej Kohli via his company Rewired.gg, announced the French esports team on the occasion of the presentation of its 2022 roster on the Counter-Strike: Global Offensive (CS:GO) video game (published by Valve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 238577
• Published on 06/01/22 at 11:40
©  Studio Collet, via Intermarché
FFF: Intermarché puts charms (mini shirts) from French national team players into galettes des rois

Intermarché, the historic food retailer belonging to the Les Mousquetaires Group, has activated its partnership with the French Football Federation on the occasion of Epiphany, an annual Christian celebration (on 06/01/2022) during which the "galette des rois" (king cake in English, a dessert that…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 238561
• Published on 06/01/22 at 11:00
©  D.R.
esports: Chupa Chups (lollipops) extends as an official partner of Karmine Corp for 2022

Chupa Chups, a Spanish lollipop brand, has extended its partnership with Karmine Corp (KCorp, LFL) for the year 2022, announced the French esports club on 01/01/2022. Since 2021, the Chupa Chups logo has been displayed on the shirts of the winners of the two League of Legends Europeans Masters…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 238558
• Published on 06/01/22 at 10:20
©  PSG
Ligue 1 Uber Eats: Sports Water, official partner of Paris Saint-Germain for 2021-2024

Sports Water, the mineral and sparkling water brand of the American group WaterCo, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/01/2022. Sports Water benefits from the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238526
• Published on 05/01/22 at 17:40
©  D.R.
Collectibles: Fanatics (licensing) acquires Topps trading card business for $500m (€441.3m)

Fanatics, a US manufacturer and distributor of licensed sports products, has acquired the sports and entertainment division of Topps, a manufacturer of trading cards and stickers, from Tornante Company and Madison Dearborn Partners, according to the US companies on 04/01/2022. The buyout is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238506
• Published on 05/01/22 at 16:30