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©  188Bet
Sports betting: 188Bet, regional partner of FC Bayern Munich and Liverpool FC in Asia (2021-2024)

Isle of Man-based sports betting operator 188Bet has become a regional partner of FC Bayern Munich (Bundesliga) and Liverpool FC (Premier League) for the Asian market for three seasons (2021-2024), announced the clubs on 17/09/2021. Through these agreements, the betting operator will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 228938
• Published on 21/09/21 at 15:20
©  Sorare
Crypto-assets: Sorare (NFT) raises $680m (€580.2m), a record second round of financing in Europe

Sorare, a French startup that offers NFTs bearing the images of football players, has raised $680m (€580.2m), according to the Paris-based company on 21/09/2021. "Sorare has completed a record-breaking Series B financing to create the next sports entertainment giant leveraging NFTs," said Sorare…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication
• Article # 228890
• Published on 21/09/21 at 14:00
©  LA Lakers
NBA: Bibigo (food, South Korea) becomes the LA Lakers' jersey sponsor for $100m over 2021-2026

Bibigo, a South Korean ready-made food brand owned by the conglomerate CJ Group, will become the jersey sponsor of the Los Angeles Lakers (NBA) from 2021-22, announced the Californian franchise on 20/09/2021. The agreement was negotiated by the marketing agency Sportfive. The sponsorship deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228906
• Published on 21/09/21 at 12:30
©  Valencia CF
Valencia CF: Samtrade FX (trading) succeeds Libertex as back shirt sponsor for 3 seasons (2021-2024)

Samtrade FX, an online brokerage specialised in forex trading based in Kingstown (VIN) and operating in Asia, has become a back shirt sponsor (match and training kits) of Valencia CF (LaLiga Santander) for three seasons (2021-2024), announced the club on 16/09/2021. The agreement represents…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228690
• Published on 20/09/21 at 16:40
©  Intuit Inc.
NBA: Intuit (business solutions), title sponsor of LA Clippers' future arena ($500m over 23 seasons)

Intuit Inc, a US company that develops management and accounting solutions for small businesses, has been awarded the naming rights to the Los Angeles Clippers' (NBA) future arena, the Intuit Dome, for 23 seasons starting in 2024-25, the season the arena will be inaugurated, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 228769
• Published on 20/09/21 at 16:00
©  OL
Ligue 1 Uber Eats: OOGarden, back shirt sponsor of Olympique Lyonnais for 3 seasons (2021-2024)

OOGarden, an e-commerce platform for gardening products, has become a major partner and back shirt sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 17/09/2021. The agreement was negotiated by the marketing agency Sportfive. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228646
• Published on 17/09/21 at 17:30
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 228667
• Published on 17/09/21 at 16:40
©  Cádiz CF
LaLiga Santander: Bitci.com, 2nd cryptocurrency platform to appear on Cadiz CF's shirts

Bitci.com, a brand of Turkish crypto-asset trader Bitci Technology, has become the main shirt sponsor of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 12/09/2021. Bitci.com, which is also a partner of the Royal Spanish Football Federation (RFEF), succeeds Dafabet, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228633
• Published on 17/09/21 at 15:50
©  Fnatic
esports: Crypto.com, partners with Fnatic (GBR) for more than $15m over five years (2021-2025)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, has become Fnatic's "global cryptocurrency partner" for five years (2021-2025), announced the British esports organisation on 15/09/2021. The value of the total agreement is over $15m (€12.7m)…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, esport - gaming
• Article # 228580
• Published on 17/09/21 at 14:40
©  ZEturf
Exclusive Sports betting: "The French betting market is not the Wild West" (Q. Etievant, ZEbet)

"Young adults (18-25) are an integral part of the betting market and its growth in recent years. A consultation led by the ANJ with the operators will take place in the coming weeks. The rules exist and are known to all market players. The French betting market is not the Wild West," said Quentin…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 228175
• Published on 17/09/21 at 12:30