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©  Udinese Calcio
Udinese Calcio: Prosciutto di San Daniele (ham) extends as sleeve sponsor for 2023-24

Prosciutto di San Daniele, a brand of cured ham from the Friuli (ITA) region, will continue as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 15/02/2023. The Italian brand had become Udinese Calcio's first ever sleeve sponsor during the 2020-21…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 280330
• Published on 16/02/23 at 08:40
©  Real Madrid CF
UEFA: sponsorship revenue up compared to the pre-pandemic period for clubs in 2022

Commercial and sponsorship revenues generated by clubs in Europe's top leagues in the financial year 2022 (2021-22 season) were 13% higher than in 2019 (season 2018-19), the last year before the Covid-19 pandemic, according to UEFA in the 14th edition of its annual club licensing benchmarking…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 280210
• Published on 15/02/23 at 10:40
©  BasicNet
BasicNet (Kappa): a turnover of €386.1m in 2022 (+30% vs 2021) & €1.27bn in sales (+34%)

BasicNet, an Italian distributor and parent company of the equipment manufacturer Kappa, has posted sales of €386.1m for the financial year 2022 (from 01/01 to 31/12/2022), up 30% compared to 2021 (€296.4m), announced the group on 10/02/2023. Direct sales by the group itself amounted to €312.7m…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 280145
• Published on 14/02/23 at 16:00
©  Club Atlético de Madrid
Club Atlético de Madrid: WhaleFin (crypto) ends its main shirt sponsorship agreement (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is terminating its main shirt sponsorship deal with Club Atlético de Madrid (LaLiga Santander), according to the Spanish sports daily Mundo Deportivo on 14/02/2023. The contract, valued at €42m per season, was initially to run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280115
• Published on 14/02/23 at 13:40
©  Maserati
Tennis/Monte-Carlo Masters: Maserati (car manufacturer) extends its partnership for 2023

Maserati, an Italian luxury and sports car manufacturer, is to continue as the main partner (1st level) of the 2023 edition of the Rolex Monte-Carlo Masters (ATP Masters 1000), according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 279916
• Published on 14/02/23 at 13:00
©  D.R.
Premier League: EA Sports (video games) partnership to be extended for 6 years & £480m (press)

EA Sports, an American video game publisher belonging to the Electronic Arts group, is set to extend its partnership with the Premier League for a further six years (2023-2028) for a total of £480m (€543.7m), according to the British daily The Times on 13/02/2023. The new deal was reportedly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 279987
• Published on 13/02/23 at 15:30
©  News Tank
Weekly News Extra (06-10/02/2023)

• Tottenham Hotspur FC (Premier League) have published their accounts for the 2021-22 financial year on Friday 10/02/2023. The London club posted a turnover of £444m (€500m), up from £361.9m (€408.1m) in 2021, and a loss of £50.1m (€56.5m), an improvement on the previous year's £83.8m (€94.5m)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 279845
• Published on 10/02/23 at 16:20
©  Paris Saint-Germain
Paris Saint-Germain: Accor invites fans to watch matches pitchside at the Parc des Princes

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and is offering fans "the opportunity to attend the club's matches as close as possible to the players on specially installed seats at the edge of the pitch" as…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 279796
• Published on 10/02/23 at 13:00
©  Sporsora
Sporsora Sports Marketing Trophies 2023: TikTok, adidas, Accor & the LFP among the nominees

The social network TikTok (sponsor of the year), the equipment manufacturer adidas (360° activation), the French hotel group Accor (360° activation and media activation) as well as the Ligue de Football Professionnel (marketing strategy of a rights holder and responsible commitment) are among the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 279753
• Published on 10/02/23 at 09:30
©  NFL
NFL: $500m in advertising revenue for Fox Sports for broadcasts during the Super Bowl on 12/02/2023

The pay and free TV group Fox Sports has sold its entire advertising inventory for a total of $500bn (€463.1bn) ahead of the Super Bowl LVII (NFL) between the Philadelphia Eagles and the Kansas City Chief at State Farm Stadium in Glendale, a suburb of Phoenix (Arizona, USA), on 12/02/2023…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Media Audiences, …
• Article # 279661
• Published on 09/02/23 at 13:45