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©  Sportfive
esports: Kappa becomes equipment supplier of Aegis, a team founded by influencers, for the 2023 LFL

Kappa has become the official equipment supplier of Aegis, a French team founded by three Twitch influencers and streamers (Mister MV, Shaunz and DFG), which will compete in the French League of Legends (LFL) in 2023, announced Sportfive, the marketing agency of the esports outfit, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 277095
• Published on 18/01/23 at 08:40
©  adidas
Italy/FIGC: adidas unveils its first shirts designed for the Italian national teams

adidas has unveiled its first shirts as official equipment supplier of the Italian Football Federation (FIGC), on 17/01/2023. The two shirts (home and away), common to the men's and women's teams, will also be worn by Italy's youth, futsal, beach soccer and esports teams in 2023. The shirts are…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 277029
• Published on 17/01/23 at 13:40
©  Stade Rennais FC
Stade Rennais FC: MatchWornShirt (shirt auctions), official partner for 2022-23

MatchWornShirt, a Dutch platform for selling match-worn shirts, has become an official partner (2nd level) of Stade Rennais FC (Ligue 1 Uber Eats) until the end of the 2022-23 season, announced the club on 13/01/2023. "On ten occasions between now and the end of the season, Stade Rennais FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 276876
• Published on 16/01/23 at 13:40
©  Miami Heat
NBA: cancellation of the FTX (crypto trading) naming rights contract for Miami Heat's arena

The partnership agreement between FTX, a Hong Kong-based cryptocurrency trading platform, and Miami-Dade County (Florida, USA), for the naming of the Miami Arena (19,600 capacity), a venue that hosts the home games of the Miami Heat NBA franchise, was cancelled following a decision by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Stadiums
• Article # 276777
• Published on 13/01/23 at 17:00
©  News Tank
Weekly News Extra (09-13/01/2023)

• Netflix will release a documentary series on the 2022 World Cup in the summer of 2023 and the Six Nations tournament in 2024. • Struggling financially, used car sales platform Cazoo will not extend their main shirt sponsorship deal with Aston Villa FC (Premier League) beyond 2022-23. The…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 276797
• Published on 13/01/23 at 16:42
©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 276736
• Published on 13/01/23 at 15:20
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label), sleeve sponsor until the end of 2022-23

D'Or et de Platine, a music label created by Marseille rapper JuL, has become the sleeve sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for the rest of the 2022-23 season, announced the club on 13/01/2023. The agreement covers both the men's and women's (D2 Féminine) teams. "The club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 276708
• Published on 13/01/23 at 13:00
©  Olympique Lyonnais
Olympique Lyonnais: MatchWornShirt (shirt auctions), official partner until the end of 2026-27

MatchWornShirt, a Dutch platform selling match-worn shirts, has become an official partner (3rd level) of Olympique Lyonnais (Ligue 1 Uber Eats) for five seasons, until the end of 2026-27, announced the club on 12/01/2023. As part of this agreement, the shirts worn by the men's and women's (D1…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 276656
• Published on 13/01/23 at 10:00
©  ATP
Tennis: Nilox (electric vehicles), official partner of the ATP Tour for several seasons from 2023

Nilox, an Italian brand of electric vehicles owned by the Esprinet Group, has become an official partner of the ATP Tour, the annual men's tennis circuit, as part of a "multi-year agreement" starting with the 2023 season, announced the Association of Tennis Professionals on 12/01/2023. This is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 276647
• Published on 13/01/23 at 08:40
©  Koi
esports: Nike succeeds Kelme as equipment supplier of Koi (ESP, joint venture with Rogue) from 2023

Nike will become the equipment supplier of the Spanish esports team Koi from the 2023 season, according to the organisation co-founded in 2021 by streamer Ibai Llanos and the Kosmos investment group owned by Gerard Piqué, on 11/01/2023. "As part of this partnership, Nike will be the exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, esport - gaming
• Article # 276609
• Published on 12/01/23 at 15:20