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©  Manchester United FC
Premier League: Manchester United to change shirt sponsor, TeamViewer (IT) to remain a partner

"After a period of collaborative, private discussions over the past months, Manchester United FC (Premier League) and TeamViewer AG (IT, GER) have reached a mutually-beneficial agreement under which Manchester United shall have the option to buy back the rights to the club's shirt front…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 274269
• Published on 16/12/22 at 11:05
©  AC Milan
Serie A TIM: Emirates extends as AC Milan's main shirt sponsor beyond 2022-23

Emirates, an Emirati airline, has extended as the main shirt sponsor of AC Milan (Serie A TIM) beyond the 2022-23 season, announced the club on 15/12/2022. The company has been a partner of the club since 2007, and has been featured on the front of its men's and youth team shirts since 2010-11…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 274133
• Published on 15/12/22 at 12:30
©  TF1
Qatar 2022: 120 advertisers generated €75.8m via advertising on TF1 during the group stage

"Over the 16 matches in the group stage (from 20/11 to 02/12) of the 2022 World Cup, 120 advertisers communicated on the advertising screens framing the broadcasts on TF1 and generated €75.8m gross, i.e. an average of €4.7m per match," according to data published by the consultancy firm Kantar, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media, Essentials Sponsors & Partners
• Article # 274128
• Published on 15/12/22 at 11:40
©  D.R.
Tennis: Lacoste, official partner of the Mutua Madrid Open (Masters 1000 ATP & WTA) for 2023-2025

Lacoste, a French clothing brand, has become an official partner of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament held at the Caja Mágica de Madrid (ESP), for three editions (2023-2025), announced Madrid Trophy Promotion, the tournament's organising company owned by ING, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 273999
• Published on 14/12/22 at 13:00
©  FC Barcelona
FC Barcelona: WhiteBit (crypto assets), global partner for three seasons (2022-2025)

WhiteBit, a Ukrainian cryptocurrency exchange platform, has become a global partner (2nd level) of FC Barcelona (LaLiga Santander) for three seasons (2022-2025), announced the club on 13/12/2022. The agreement covers all the club's sports teams: men's and women's football, basketball, handball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 273898
• Published on 13/12/22 at 16:20
©  Chelsea FC
Premier League: WhaleFin (crypto) expected to end sleeve sponsorship deal with Chelsea FC (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is expected to abandon its sleeve sponsorship deal with Chelsea FC (Premier League), according to press reports on 09/12/2022. The deal is valued at £20m (€23.3m) per season, making it the most lucrative sleeve sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 273736
• Published on 12/12/22 at 17:00
©  Association Addictions France
Qatar 2022: Budweiser (beer), sponsor of FIFA, sanctioned in France for illegal advertising

Budweiser, an American beer brand owned by Belgian brewer AB InBev, has been ordered to withdraw its "Buuuuud" campaign launched for the 2022 World Cup from the public space following a decision by the French courts, announced Addictions France, the association behind the referral, on 09/12/2022…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 273663
• Published on 12/12/22 at 12:50
©  FIFA
Qatar 2022: adidas & FIFA present "Al Hilm" the World Cup ball to be used from the semi-finals

adidas and FIFA have presented "Al Hilm", the official ball for the final matches of the 2022 World Cup in Qatar, on 12/12/2022. The ball will be used for the semi-finals (12 and 13/11), the match for third place (17/11) and the final (18/11). "Al Hilm, which translates as 'The Dream' in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 273631
• Published on 12/12/22 at 11:00
©  RCD Majorque
LaLiga Santander: RCD Mallorca's stadium renamed "Estadi Mallorca Son Moix" for 2022-23

RCD Mallorca (LaLiga Santander) and the Mallorca Insular Council (ESP) are "updating" their agreement on the naming rights for the stadium in which the club plays, which will be known as the "Estadi Mallorca Son Moix" for the rest of the 2022-23 season, announced both parties on 02/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 273578
• Published on 09/12/22 at 18:20
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 273572
• Published on 09/12/22 at 18:10