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©  Paris Saint-Germain
Paris Saint-Germain: Purnell (watchmaker), official partner for three years (2023-2026)

Purnell, a Swiss luxury watch brand, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three years (2023-2026), announced the club on 16/02/2023. As part of the agreement, the Swiss watchmaker will benefit from the status of "official timekeeper" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280424
• Published on 16/02/23 at 15:50
©  RGS Events
Paris 2024: RGS Events, official furniture, fixtures & equipment supplier for the Olympic Games

RGS Events, an Australian company specialised in the supply of furniture, fixtures and equipment (FF&E) for the major events industry, has become an official supporter of the COJO Paris 2024 on 13/02/2023. RGS Events will therefore be responsible for the supply of furniture and equipment…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 280389
• Published on 16/02/23 at 13:00
©  DFB
Germany/DFB: Continental (tyres) expands its partnership to include the women's team (2023-2026)

German tyre brand Continental has expanded its partnership with the Deutscher Fussball Bund (DFB) to include the women's national team, announced the German Football Association on 15/02/2023. The company based in Hannover (GER) had initially become an official partner (2nd level) of the men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 280364
• Published on 16/02/23 at 10:00
©  Udinese Calcio
Udinese Calcio: Prosciutto di San Daniele (ham) extends as sleeve sponsor for 2023-24

Prosciutto di San Daniele, a brand of cured ham from the Friuli (ITA) region, will continue as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2023-24 season, announced the club on 15/02/2023. The Italian brand had become Udinese Calcio's first ever sleeve sponsor during the 2020-21…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 280330
• Published on 16/02/23 at 08:40
©  Real Madrid CF
UEFA: sponsorship revenue up compared to the pre-pandemic period for clubs in 2022

Commercial and sponsorship revenues generated by clubs in Europe's top leagues in the financial year 2022 (2021-22 season) were 13% higher than in 2019 (season 2018-19), the last year before the Covid-19 pandemic, according to UEFA in the 14th edition of its annual club licensing benchmarking…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 280210
• Published on 15/02/23 at 10:40
©  BasicNet
BasicNet (Kappa): a turnover of €386.1m in 2022 (+30% vs 2021) & €1.27bn in sales (+34%)

BasicNet, an Italian distributor and parent company of the equipment manufacturer Kappa, has posted sales of €386.1m for the financial year 2022 (from 01/01 to 31/12/2022), up 30% compared to 2021 (€296.4m), announced the group on 10/02/2023. Direct sales by the group itself amounted to €312.7m…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 280145
• Published on 14/02/23 at 16:00
©  Club Atlético de Madrid
Club Atlético de Madrid: WhaleFin (crypto) ends its main shirt sponsorship agreement (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is terminating its main shirt sponsorship deal with Club Atlético de Madrid (LaLiga Santander), according to the Spanish sports daily Mundo Deportivo on 14/02/2023. The contract, valued at €42m per season, was initially to run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 280115
• Published on 14/02/23 at 13:40
©  Maserati
Tennis/Monte-Carlo Masters: Maserati (car manufacturer) extends its partnership for 2023

Maserati, an Italian luxury and sports car manufacturer, is to continue as the main partner (1st level) of the 2023 edition of the Rolex Monte-Carlo Masters (ATP Masters 1000), according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 279916
• Published on 14/02/23 at 13:00
©  D.R.
Premier League: EA Sports (video games) partnership to be extended for 6 years & £480m (press)

EA Sports, an American video game publisher belonging to the Electronic Arts group, is set to extend its partnership with the Premier League for a further six years (2023-2028) for a total of £480m (€543.7m), according to the British daily The Times on 13/02/2023. The new deal was reportedly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 279987
• Published on 13/02/23 at 15:30
©  News Tank
Weekly News Extra (06-10/02/2023)

• Tottenham Hotspur FC (Premier League) have published their accounts for the 2021-22 financial year on Friday 10/02/2023. The London club posted a turnover of £444m (€500m), up from £361.9m (€408.1m) in 2021, and a loss of £50.1m (€56.5m), an improvement on the previous year's £83.8m (€94.5m)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 279845
• Published on 10/02/23 at 16:20