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©  Real Madrid CF
Real Madrid CF: Emirates extends as main shirt sponsor (2022-2026) for €70m/season

Emirates, a UAE airline, has extended its role as main shirt sponsor of Real Madrid CF (LaLiga Santander) for four additional seasons (2022-2026), announced the club on 14/10/2022. The annual fee for the new agreement is estimated at €70m, plus €7m in variables depending on the club's results…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 267586
• Published on 14/10/22 at 18:10
©  News Tank
Weekly News Extra (10-14/10/2022)

• Google is reportedly in talks to acquire the naming rights to Tottenham Hotspur Stadium (London, ENG), according to specialised media reports on 10/10/2022. • UEFA has launched a call for tenders for the broadcasting rights to the Champions League, Europa League and Europa Conference League in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 267519
• Published on 14/10/22 at 17:00
©  Riot Games
esports: Mastercard extends as a global partner of Riot Games' League of Legends circuit

Mastercard, a US payment solutions company, has extended its role as a global partner of the League of Legends video game esports circuit "for several years," announced its creator, Riot Games, on 12/10/2022. The announcement was made official at the "Priceless Table" event, a "VIP experience…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 267528
• Published on 14/10/22 at 16:20
©  Olympique de Marseille
Ligue 1 Uber Eats: STATSports (data), official partner of Olympique de Marseille from 2022-23

STATSports, an Irish company specialised in sports performance tracking and analysis, has become an official partner (third level) the "official GPS performance tracker" of Olympique de Marseille (Ligue 1 Uber Eats), from the 2022-23 season, announced the club on 14/10/2022. "This partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 267529
• Published on 14/10/22 at 15:30
©  FC Barcelona
FC Barcelona: Spotify to display the logo of rapper Drake on shirts for the match versus Real Madrid

On the occasion of the Clásico between Real Madrid CF and FC Barcelona (Matchday 9 of the 2022-23 LaLiga Santander season, Sunday 16/10/2022), Spotify will activate its partnership with the Catalan club (of which it is the main shirt sponsor) and will display the logo of Canadian rapper Drake on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 267497
• Published on 14/10/22 at 12:30
©  DFB
Germany/DFB: Continental (tyres), official partner of the men's national teams (2023-2026)

The German tyre brand Continental has become an official partner (second level) of the Deutscher Fussball Bund (DFB) for four years from 01/01/2023, announced the German Football Association on 13/10/2022. The agreement covers the men's national team and the U21 team. Continental will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267369
• Published on 13/10/22 at 15:30
©  Liverpool FC
Liverpool FC: shirt sponsor Standard Chartered swapped for its "Futuremakers" initiative for 1 match

The UK-based bank Standard Chartered, main shirt sponsor of Liverpool FC (Premier League), will swap its logo for that of its "Futuremakers" initiative, for the club's home game versus Manchester City FC at Anfield (54,000 capacity) on Matchday 11 of the 2022-23 Premier League season, on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 267363
• Published on 13/10/22 at 14:40
©  LFP
France: Mon Petit Gazon (fantasy football) signs a "strategic agreement" with the LFP

Mon Petit Gazon, a French fantasy football game, has entered into a "strategic agreement" and will "join the digital ecosystem" of the Ligue de Football Professionnel from 2022-23, announced the body on 12/10/2022. "This agreement is part of a threefold ambition: to accompany the digitalisation…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 267300
• Published on 13/10/22 at 11:40
©  Roblox
Web3: "FIFA World" - FIFA's first metaverse platform, launched in collaboration with Roblox

FIFA has teamed up with Roblox, an online multiplayer video game platform with 43.2 million users connected daily, to launch "FIFA World", the world governing body's first metaverse platform, announced FIFA on 12/10/2022. FIFA World is a virtual environment where users with their avatars can…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 267304
• Published on 13/10/22 at 11:00
©  Webedia
France: Webedia launches "Webedia3" a structure dedicated to Web3 (NFTs, metaverse, etc.)

Webedia, a French group specialised in online leisure and entertainment, has presented "Webedia3", a new entity with an international dimension dedicated to Web3 activities, which aims to "become the leader in Web3 entertainment, accessible to as many people as possible, from the general public to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 267193
• Published on 13/10/22 at 10:20