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©  FIFA

FIFA: Frito-Lay (snacks), official supporter of the Women's World Cup 2023 for North America

Frito-Lay, a Mexican company specialised in the food industry and owned by the American group PepsiCo, has become an "official supporter" (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 30/05/2023. This…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290458
• Published on
©  Kipsta

Ligue 1 Uber Eats/Ligue 2 BKT: LFP & Kipsta present the official footballs for the 2023-24 season

The Ligue de Football Professionnel (LFP) and Kipsta, a sporting goods brand belonging to the Decathlon group, unveiled the official balls for the Ligue 1 Uber Eats and Ligue 2 BKT, which will be used during the 2023-24 season, on 28/05/2023. "Ligue 1 Uber Eats will use the same ball throughout…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 290336
• Published on
©  Formula One Group

Formula 1: Heineken (beer) extends as a global partner of Formula One Group from 2023

Heineken, a Netherlands-based beer brand, will continue as a global partner of the Formula One Group as part of a "multi-year deal," announced the governing body on 31/05/2023. The brand has been involved with F1 since the 2016 season. As part of its partnership with F1, Heineken is the title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290301
• Published on
©  Crystal Palace FC

Premier League: Kaiyun Sports (sports betting), sleeve sponsor of Crystal Palace FC for 2023-24

Kaiyun Sports, an Asian sports betting operator, has become a sleeve sponsor of Crystal Palace FC (Premier League) for the 2023-24 season, announced the club on 27/05/2023. The brand succeeds African financial services operator Mukuru, which appeared on the sleeve of the London club's shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 290297
• Published on
©  Linkedin

Exclusive Samba Digital: "Our vision is to enable any sports brand to go international quickly" (F. Fausser)

"Samba Digital's vision is to enable any sports brand in the world to go international quickly and cost-effectively via the digital medium. We help companies to increase their visibility outside their domestic territory, in markets where they don't necessarily have the resources, the knowledge or…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 290117
• Published on
©  News Tank

Weekly News Extra (22-26/05/2023)

• The 2023-24 summer transfer window for the 20 Premier League clubs will open on 14/06 and close at 11:00 (local time) on 01/09/2023. • Qatar Sports Investments (QSI), owner of Paris Saint-Germain (Ligue 1 Uber Eats), is interested in acquiring a stake in Santos FC (Brazilian 1st division)…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 290049
• Published on
©  DFB

Germany/DFB: Google, official partner of the women's national team for 3 years (2023-2026)

Google, an American technology services company, is to become an official partner (2nd level) of the German women's national team through the Deutscher Fussball Bund from 2023, announced the DFB on 25/05/2023. As part of the partnership, the American company will be promoting its range of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 289991
• Published on
©  FIFA

FIFA: Hyundai & Kia extend as "official mobility partners" until 2030

South Korean car manufacturers Hyundai and Kia (Hyundai Motor Group) have renewed as FIFA's "Official Mobility Partners" until 2030, announced the International Federation on 25/05/2023. The agreement notably includes the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 289950
• Published on
©  FC Barcelona

FC Barcelona: TP Vision (televisions), sleeve sponsor for several seasons from 28/05/2023

TP Vision, a Dutch company responsible for the design, manufacture and sale of Philips products, is to become a main partner and sleeve sponsor of FC Barcelona (LaLiga Santander) as part of a multi-year agreement, announced the club on 25/05/2023. The partnership will begin when the club hosts RCD…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 289870
• Published on
©  VfL Bochum

Bundesliga: Vonovia (real estate) extends as main shirt sponsor of VfL Bochum from 2023-24

Vonovia SE, a German real estate company, has extended as main shirt sponsor of VfL Bochum (Bundesliga) from the 2023-24 season, announced the club on 24/05/2023. The agreement is not conditional on the club remaining in the Bundesliga (ranked 16th in the German championship on the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 289804
• Published on