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©  UEFA
UEFA: Sportfive/Fortius AG joint venture, "global exclusive hospitality provider" for Euro 2024

2024 Hospitality Experience AG, a joint venture between the marketing agency Sportfive and digital sports experience platform Fortius AG, has become the "global exclusive official hospitality provider" for Euro 2024 (played in Germany, 14/06 to 14/07/2024), announced UEFA on 19/10/2022. "UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 268113
• Published on 20/10/22 at 11:40
UEFA: Women's Champions League to be integrated into EA Sports' FIFA video game from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, is to become UEFA's "official partner of women's football" of as part of a "multi-year agreement" from 2022-23, announced the body on 19/10/2022. Through this new agreement, the Women's Champions League will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 268045
• Published on 19/10/22 at 18:00
©  FC Inter Milan
Serie A TIM: eBay (e-commerce), official partner of Inter Milan and the FIGC from 2022-23

The American e-commerce platform eBay has become an official partner (3rd level) of FC Inter Milan (Serie A TIM) for two seasons (2022-2024), announced the club on 19/10/2022. The agreement includes the creation of an official shop for the Milanese club on the American platform and "also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 268026
• Published on 19/10/22 at 17:00
©  DAZN
DAZN/Women's Champions League: EA Sports, global sponsor of broadcast coverage from March 2023

DAZN has partnered with US video game publisher EA Sports, part of the Electronic Arts Group, which will become a "global sponsor of DAZN's UEFA Women's Champions League broadcast coverage" as part of a multi-year agreement, announced the OTT sports platform on 18/10/2022. "The partnership…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 267976
• Published on 19/10/22 at 14:40
©  FC Barcelona
FC Barcelona: Grupo Bimbo (food industry), global parter & sleeve sponsor of FCB Femení from 2022-23

Grupo Bimbo, a Mexican food company, has become a global partner (2nd level) of FC Barcelona (LaLiga Santander) and a sleeve sponsor of FC Barcelona's women's team (Finetwork Liga F) from the 2022-23 season, announced the club on 18/10/2022. The agreement also includes La Masia, FC Barcelona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267972
• Published on 19/10/22 at 12:30
©  D.R.
Panini: "We've already produced one billion sticker packs for the 2022 World Cup" (A. Guerrini)

"We have already produced one billion sticker packs for the 2022 World Cup, which is the usual volume, and we have the means (paper, machines, manpower) to produce another billion. We will now activate our marketing plans," said Alain Guerrini, president of Panini France, during the presentation…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Activation, …
• Article # 267953
• Published on 19/10/22 at 11:40
©  Six Nations Rugby
Six Nations Rugby: partnership with Sage (software/tech) to implement "smart ball technology"

Sage, a UK-based software and technology company, has become an official partner of Six Nations Rugby and its competitions, announced the body based in Dublin (IRL), on 18/10/2022. The agreement includes the men's (Guinness Six Nations) and women's (TikTok Women's Six Nations) Six Nations…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 267858
• Published on 18/10/22 at 16:50
©  adidas
Ballon d'Or 2022: adidas, Karim Benzema's equipment supplier, celebrate with a special shirt & boots

adidas has activated its partnership with French international Karim Benzema (Real Madrid CF), winner of the 2022 Ballon d'Or, and is launching several actions, including a dedicated shirt, to celebrate his award, announced the German equipment manufacturer on 18/10/2022. Karim Benzema was…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 267848
• Published on 18/10/22 at 15:20
©  D.R.
Serie A TIM: Groupama extends as a premium partner of SS Lazio for the 2022-23 season

Groupama Assicurazioni, the Italian subsidiary (800 branches) of the French insurance and banking group Groupama, has extended its role as a premium partner (3rd level) of SS Lazio (Serie A TIM) for the 2022-23 season, announced the club on 14/10/2022. As part of the new agreement, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 267749
• Published on 17/10/22 at 17:55
©  Borussia Dortmund
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 267630
• Published on 17/10/22 at 11:40