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©  Chiliz Group
Chiliz Group: launch of Chiliz Sports, "to foster business opportunities between sport & technology"

Chiliz Group, a Maltese company specialised in cryptocurrencies and owner of the blockchain-based platform Socios.com, has launched "Chiliz Sports", an independent division of the group that bills itself as a consultancy/marketing agency dedicated to players in the tech and sports sectors…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Sponsors - Partners, …
• Article # 338961
• Published on 26/09/24 at 16:40
©  D.R.
Puma: partnership with Google Cloud expanded to improve e-commerce experience using AI

Puma and the US cloud computing platform Google Cloud are strengthening their strategic partnership to improve the shopping experience on the German equipment manufacturer's online shop, announced the two organisations on 24/09/2024. • As part of the agreement, Google Cloud will provide the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Digital, …
• Article # 338957
• Published on 26/09/24 at 16:25
©  Toyota
IOC: Toyota (automotive manufacturer) will not renew its "Top" global partnership after 2024

Car manufacturer Toyota will not be renewing its global partnership with the International Olympic Committee, which expires at the end of 2024, announced Akio Toyoda, CEO of the Japanese group, on 26/09/2024. However, the company "will continue to support athletes," confirmed Toyoda. In 2015…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 338942
• Published on 26/09/24 at 16:00
©  Arsenal FC
Premier League: ComAve (e-commerce) official partner of Arsenal FC from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become an official partner (2nd level) of Arsenal FC (Premier League) under a "multi-year" agreement from the 2024-25 season, announced the club on 26/09/2024. Under the terms of the partnership, the group will provide supporters of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 338938
• Published on 26/09/24 at 15:20
©  Instagram
LALIGA: "the most prominent brand on social media in Spain" (Social Media Brand Observatory 2024)

"LALIGA has been recognised the most prominent brand on social media in Spain, according to the 2024 Social Media Brand Observatory presented on Wednesday (25/09/2024) by IAB Spain, the association for advertising, marketing, and digital communication in Spain," announced the Spanish league the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 338909
• Published on 26/09/24 at 13:40
©  FIFA
FIFA: Verizon (telecoms) sponsor of the 2026 World Cup & supporter of the Women's World Cup 2027

The American telecommunications operator Verizon has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and an official supporter of the Women's World Cup 2027 (in Brazil), announced the International Federation on…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 338683
• Published on 25/09/24 at 09:20
©  LALIGA
LALIGA: agreement with TW Events (agency) to encourage foreign fans to experience matches in Spain

LALIGA has entered into a partnership with the TW Events agency, entrusting it with the marketing of travel and hospitality packages in order to "attract foreign fans" to LALIGA EA Sports and LALIGA Hypermotion stadiums, announced the Spanish professional league on 24/09/2024. As part of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Professional leagues, …
• Article # 338636
• Published on 24/09/24 at 16:45
©  Real Madrid CF
LALIGA EA Sports: Sanitas (health insurance) renews partnership with Real Madrid until 2026-27

Spanish healthcare services and insurance company Sanitas has renewed as a regional partner (4th level) of Real Madrid CF (LALIGA EA Sports) for a further three seasons, covering the 2024-2027 cycle, announced the club on 23/09/2024. The brand, which ranks fourth in the Spanish club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 338599
• Published on 24/09/24 at 13:40
©  Paris Saint-Germain
Ligue 1 McDonald's: Snipes (streetwear) back shirt sponsor of Paris Saint-Germain (2024-2027)

German streetwear and sneaker retailer Snipes has become a premium partner (2nd level) and back shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 23/09/2024. The Parisian club had not displayed any branding in this sponsorship space…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 338419
• Published on 23/09/24 at 15:20
©  WPLL
Women's football: Barclays renews as title sponsor of England's top 2 divisions for 2025-2028 & £45m

Barclays, a British bank, has extended as the title sponsor of England's top two women's football divisions, the Barclays Women's Super League and the Barclays Women's Championship, for a further three seasons (2025-2028), announced Women's Professional Leagues Limited, the independent company…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 338400
• Published on 23/09/24 at 13:40