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©  Fulham FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 328571
• Published on 17/06/24 at 08:40
©  FFF
FFF/Orange: partnership with Bodyguard to combat the cyber-bullying of national teams

The Fédération Française de Football (FFF) and its major partner Orange, a French telecommunications operator, are working with French start-up Bodyguard to "offer a protection solution against toxic online messages to the French A, Women's and U21 teams," announced the FFF on 13/06/2024. "The…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Social Responsibility, …
• Article # 328538
• Published on 14/06/24 at 17:05
©  Qatar Airways
UEFA: Qatar Airways to sponsor men's national team competitions from Euro 2024 onwards

Qatari airline Qatar Airways has extended its sponsorship agreement with UEFA and become an "official partner" of all UEFA men's national team competitions, announced UEFA on 14/06/2024. This renewed agreement begins with Euro 2024 (organised in Germany from 14/06 to 14/07/2024). The group…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 328537
• Published on 14/06/24 at 16:55
©  D.R.
Weekly News Extra (10-14/06/2024)

• During a "Legends match" organised at the Stade Michel d'Ornano in Caen on Saturday 08/06/2024, the LFP and the FFF presented a cheque for €50,000 to Bleuet de France to help the families of victims of war and terrorist attacks. • The British petrochemicals group INEOS is considering selling…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 328531
• Published on 14/06/24 at 16:30
©  Everton FC
Everton FC: Castore succeeds Hummel as equipment supplier as part of a "record" deal from 2024-25

Castore has become the equipment supplier of Everton FC (Premier League) as part of a "record multi-year club-record technical partnership" from the 2024-25 season, announced the club on 14/06/2024. As well as supplying match, training and travel kit for all the club's teams, the British brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 328497
• Published on 14/06/24 at 15:20
©  Intermarché
FFF/Intermarché: 3 clubs committed to women's football rewarded via the Sensationnelles programme

ESME (Molsheim, Alsace), Gazelec Sports Le Mans (Le Mans, Sarthe) and FC Critourien Féminin (La Tour-du-Crieu, Ariège) are the three clubs rewarded as part of the 3rd edition of the Sensationnelles programme launched by Intermarché in collaboration with the Fédération Française de Football to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 328411
• Published on 14/06/24 at 08:40
©  D.R.
Premier League: Net88 & DeBet (bookmakers), main shirt sponsors of Crystal Palace & Wolves

The sports betting operators Net88 (AZE) and DeBet (VIE) have become main shirt sponsors of Crystal Palace FC (for the 2024-25 season) and Wolverhampton Wanderers FC (for the 2024-2026 cycle) respectively, announced the two Premier League clubs on 11 and 12/06/2024. The two deals were agreed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Olympics
• Article # 328379
• Published on 13/06/24 at 16:35
©  D.R.
Paris 2024: "AI is there to offer a service to the world of sport" (Erwan Montaux, Intel France)

"It's not that we have a need to talk about AI, but rather that AI is reaching a level of maturity that allows us to propose solutions. There's also this slightly negative view that claims that artificial intelligence is going to replace everything. No, that's not the aim. Instead, the idea is to…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Olympics, …
• Article # 328290
• Published on 13/06/24 at 10:40
©  Premier League
England: Guinness (beer) official partner of the Premier League for 4 seasons (2024-2028)

Guinness, an Irish beer brand owned by the British group Diageo, has entered into its first-ever global partnership in football" and become an official partner of the Premier League for four seasons, i.e. over the 2024-2028 cycle, announced the governing body on 12/06/2024. Guinness succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 328202
• Published on 12/06/24 at 16:35
©  News Tank
Convention Foot Unis: "Few AI players offer quality source data" (A. Santin, SportsDynamics)

"To optimise the use of AI, you need teams, financial resources, time to train models, and quality source data. Few players are able to offer this," said Arnaud Santin, co-founder and CEO of SportsDynamics, on 11/06/2024. Santin took part in a conference entitled "AI at the service of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Legal, …
• Article # 328162
• Published on 12/06/24 at 14:30