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©  Amaury Sport Organisation
Tour de France 2024: five major partners, 13 official partners and 21 official suppliers

While the Tour de France 2024 still has five major partners (LCL, Krys, Continental, Škoda and E.Leclerc) and 13 official partners, as for the 2022 and 2023 editions, it has 21 official suppliers (compared with 19 in 2023 and 17 in 2022), as well as two official supporters, three media partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 330041
• Published on 27/06/24 at 16:00
©  Juventus FC
Juventus FC: Cygames (video games) extends as back shirt sponsor for two seasons (2024-2026)

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for two additional seasons (2024-2026), announced the club on 26/06/2024. Cygames continues to benefit from the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330076
• Published on 27/06/24 at 15:00
©  Stade de Reims
Ligue 1: Puma succeeds Umbro as equipment supplier of Stade de Reims from the 2024-25 season

The German brand Puma has become the official equipment supplier of Stade de Reims (Ligue 1) from the 2024-25 season, announced the club on 26/06/2024. Puma succeeds its British counterpart Umbro, which had been the club's equipment supplier since 2019-20 (five seasons). The first shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 330069
• Published on 27/06/24 at 13:00
©  Girona FC
LALIGA EA Sports: Hylo (pharmaceuticals) extends as sleeve sponsor of Girona FC for 2024-2027

Hylo, a pharmaceutical products brand belonging to the German group Ursapharm, has extended as sleeve sponsor of Girona FC (LALIGA EA Sports) for three additional seasons (2024-2027), announced the club on 26/06/2024. The brand has the status of official partner, the second level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330002
• Published on 27/06/24 at 10:00
©  Liverpool FC
Premier League: Japan Airlines (airline company) official partner of Liverpool FC from 2024-25

Japan Airlines, a Tokyo-based airline company, has become an official partner of Liverpool FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, announced the club on 25/06/2024. As part of this agreement, which covers the English club's men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 329874
• Published on 26/06/24 at 13:00
©  Stade de Reims
Stade de Reims: Yasuda (marketing) to succeed Hexaom as main shirt sponsor (2024-2027)

The Japanese group Yasuda (sports marketing, training and player representation) has become a major partner and main shirt sponsor of Stade de Reims (Ligue 1) for three seasons (2023-2026), announced the club on 25/06/2024. "This strategic collaboration symbolises the growing links between the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 329776
• Published on 25/06/24 at 16:35
©  D.R.
Bundesliga: adidas to succeed Nike as equipment supplier of Eintracht Frankfurt from 2025-26

The German brand adidas has become the official equipment supplier of Eintracht Frankfurt (Bundesliga) for five seasons from 2025-26, i.e. over the 2025-2030 cycle, announced the club on 24/06/2024. The Herzogenaurach-based manufacturer, which already supplied Eintracht's kit between 1974 and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 329784
• Published on 25/06/24 at 16:15
©  Olympique Lyonnais
Olympique Lyonnais: MG Motor (car manufacturer) extends as sleeve sponsor (2024-2027)

British carmaker MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), has extended its sponsorship of Olympique Lyonnais (Ligue 1) for a further three seasons, from 2024-2027, announced the club on 24/06/2024. The car manufacturer, which has been involved with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 329646
• Published on 25/06/24 at 08:40
©  D.R.
SporTech: Jacques D'Arrigo re-elected president of the start-up group with a new executive committee

Jacques D'Arrigo has been re-elected president of SporTech, announced the collective of sports start-ups in France at the end of its general meeting on 20/06/2024. D'Arrigo was appointed president of the group for the first time on 19/06/2023. Jacques D'Arrigo has worked for Nike, FC Girondins…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 329644
• Published on 24/06/24 at 19:00
©  Juventus FC
Juventus FC: merchandise production & sales entrusted to Fanatics for 11 seasons (2024-2035)

Juventus FC (Serie A Enilive) have entered into an 11-season partnership (2024-2035) with American licensed sports products manufacturer and distributor Fanatics, entrusting the latter with managing "all aspects (production, retail, e-commerce and licensing) of Juventus' merchandise offering…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 329616
• Published on 24/06/24 at 16:40