Sponsors & Partners: archives (page 134/935)

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Netherlands: VriendenLoterij (lottery) title sponsor of the Eredivisie for four seasons (2025-2029)

Dutch lottery VriendenLoterij has extended its partnership with the Eredivisie to become the title sponsor for the 2025-2029 cycle (four seasons), announced the Dutch league on 09/12/2024. The men's professional top flight will be known as the "VriendenLoterij Eredivisie". The Eredivisie has…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 347513
• Published on 10/12/24 at 17:00

France: UNECATEF enters partnership with Eyeball (scouting platform) for members looking for work

UNECATEF has entered into a partnership with Eyeball, a scouting platform based in Prague (CZE), aimed at its unemployed members, announced the French National Union of Professional Football Coaches and Technical Staff on 10/12/2024. "Thanks to this collaboration, our members looking for work…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Social partners, Sponsors - Partners, …
• Article # 347452
• Published on 10/12/24 at 15:20

CBF: Nike extends as kit supplier to Brazil's national teams (2027-2038; $100m/year)

Nike has extended as the official kit supplier for the Brazilian national teams for a further 12 years (2027-2038), announced the Confederação Brasileira de Futebol on 06/12/2024. The agreement covers all the national teams (men's, women's, youth, beach soccer and futsal). Under this renewed…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Federations, Sponsors - Partners, …
• Article # 347275
• Published on 09/12/24 at 14:30

Serie A Enilive/Atalanta BC: Zondacrypto (sleeve sponsor) extends partnership to the training kit

Zondacrypto, an Estonia-based cryptocurrency exchange platform, has extended its partnership with Atalanta BC (Serie A Enilive) to become a training kit sponsor from the 2024-25 season, announced the club on 06/12/2024. The platform is already a sleeve sponsor of the Italian club over the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347216
• Published on 09/12/24 at 11:30

Weekly News Extra (02-06/12/2024)

• The DFB announced that its executive committee had unanimously decided to approve the two bids for the 2030 (Morocco, Portugal and Spain) and 2034 (Saudi Arabia) World Cups, on 06/12/2024, It will therefore vote in favour of this double award (via a single vote) at the FIFA Congress to be held…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 347143
• Published on 06/12/24 at 17:00

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 347121
• Published on 06/12/24 at 16:00

OL Féminin: Kleber (tyres) sleeve sponsor for 2024-2026; Orange (telecoms) official partner

Kleber, a French tyre brand belonging to the Michelin group, has become a major partner (2^nd level) and sleeve sponsor of Olympique Lyonnais' women's team (Arkema Première Ligue) for two seasons (2024-2026), announced the club on 05/12/2024. The agreement was negotiated by the Sportfive…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347038
• Published on 06/12/24 at 13:40

Naming rights: Matmut will not extend its deal with Stade de Bordeaux (€2m/year) beyond July 2025

Matmut will not be extending its naming rights agreement with SBA, the company responsible for managing and operating the Stade de Bordeaux (42,115 capacity), beyond its scheduled expiry date of 31/07/2025, announced the French mutual insurance group on 05/10/2024. Under the terms of the contract…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347002
• Published on 06/12/24 at 09:20

Juventus FC: TIM (telecoms), former Serie A title sponsor, becomes a premium partner from 2024-25

Italian telecommunications operator Telecom Italia (TIM) has become a premium partner of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 05/12/2024. As part of the agreement, the group will be the sleeve sponsor of the Turin club's women's team (Serie A Femminile…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 346977
• Published on 06/12/24 at 08:40

LFP: Essilor (optical products), major partner of Ligue 1 & Ligue 2 from 2025

EssilorLuxottica, a French group specialised in the production and marketing of corrective lenses, is to become a major partner of the Ligue de Football Professionnel from January 2025, announced the governing body on 05/12/2024. The agreement covers all competitions organised by the LFP (Ligue 1…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 346969
• Published on 05/12/24 at 17:00