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©  Club Atlético de Madrid
LALIGA EA Sports: Kraken (crypto trading) sleeve sponsor of Club Atlético de Madrid from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2024-25 season, announced the club on 10/07/2024. The agreement also covers the club's women's team (Liga F). Kraken has the status of "official partner", the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331913
• Published on 11/07/24 at 13:35
©  Samsung
Paris 2024: Samsung & Louis Vuitton to give themselves visibility on the podiums at the Olympics

Samsung Electronics has activated its partnership with the IOC and is offering nearly 17,000 athletes taking part in the Paris 2024 Olympic Games the Galaxy Z Flip6 "Olympic Edition smartphones powered by Galaxy AI" range ahead of its official launch, announced the South Korean electronics group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Olympics
• Article # 331899
• Published on 11/07/24 at 12:45
Nike: turnover stable at €47.47bn & a net profit of €5.26bn (+11.7%) in 2023-24

The Nike group posted a turnover of $51.36bn (€47.47bn) during the 2023-24 financial year (from 01/06/2023 to 31/05/2024), an increase of $145m (+0.3%, on a currency-neutral basis) compared with 2022-23, announced the American equipment manufacturer on 27/06/2024. The Nike brand accounts for…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 331780
• Published on 10/07/24 at 15:40
©  OGC Nice
Ligue 1 McDonald's: Actual (HR) named pocket sponsor of OGC Nice for three seasons (2024-2027)

Actual, an independent group specialised in employment and temporary work agencies, has become a premium partner (2nd level) and pocket sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/07/2024. As well as appearing on OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331746
• Published on 10/07/24 at 13:40
©  SSC Napoli
Serie A Enilive: Coca-Cola (beverages) training kit sponsor of SSC Napoli for 2024-25

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with SSC Napoli (Serie A Enilive) to become a training kit sponsor for the 2024-25 season, announced the club on 08/07/2024. The brand, which is one of the Italian club's global partners (3rd level), has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331527
• Published on 09/07/24 at 14:30
©  Chelsea FC
Premier League: Ascott "official global hotels partner" of Chelsea FC from 2024-25

The Ascott Limited (Ascott), the lodging business unit of the Singapore-based global asset manager CapitaLand Investment Limited, has become the "official global hotels partner" (2nd level) of Chelsea FC (Premier League), announced the London (ENG) club on 08/07/2024. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, International development, …
• Article # 331495
• Published on 09/07/24 at 13:40
©  Udinese Calcio
Serie A Enilive: Banca 360 FVG (bank) co-sponsor of Udinese Calcio for two seasons (2024-2026)

Banca 360 FVG, an Italian cooperative credit bank, has become co-sponsor (2nd level) of Udinese Calcio (Serie A Enilive) for a "two-year period" from 2024 to 2026, announced the club on 04/07/2024. The brand will appear on the front of the club's shirt alongside its main shirt sponsor Io sono…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 331423
• Published on 09/07/24 at 13:00
©  Como 1907
Serie A Enilive: adidas succeeds Erreà as equipment supplier of promoted side Como 1907 from 2024-25

German brand adidas is to become the official equipment supplier of Como 1907 under a "multi-year agreement" from the 2024-25 season, announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season), on 08/07/2024. The agreement "will see Como extend its own retail…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 331454
• Published on 08/07/24 at 16:35
©  AC Milan
Serie A Enilive: Boomerang (sports betting) official regional partner of AC Milan in Europe

Boomerang, a global sports betting company, has become an "official regional betting partner" of AC Milan (Serie A Enilive) in Europe from the 2024-25 season, announced the Italian club on 04/07/2024. Boomerang has the status of "regional partner" the fifth level in AC Milan's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 331410
• Published on 08/07/24 at 16:00
©  Leicester City FC
Premier League: BC.Games (gaming platform) main shirt sponsor of Leicester City FC from 2024-25

Online cryptocurrency gaming platform BC.Games has become the main shirt sponsor of Leicester City FC as part of a "multi-year partnership" from the 2024-25 season, announced the club (promoted to the Premier League after the 2023-24 season) on 05/07/2024. The agreement, "one of the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331324
• Published on 08/07/24 at 11:30