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©  CONMEBOL
CONMEBOL: Coca Cola (beverages) 7th global partner of the Copa America 2024

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with CONMEBOL and become a global partner of the Copa America 2024 (organised in the United States from 20/06 to 14/07/2024), announced the South American confederation on 20/06/2024. The American company thus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 329512
• Published on 24/06/24 at 13:40
©  Los Angeles 2028
Los Angeles 2028: Cisco (IT), 12th brand to join the national sponsorship programme

Cisco, an American company specialised in computer servers, has become an official sponsor of the Los Angeles 2028 Olympic and Paralympic Summer Games, announced the brand on 21/06/2024. Cisco has thus moved up to 4th place in the sponsorship hierarchy for the 34th edition of the Summer Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 329435
• Published on 21/06/24 at 17:20
©  D.R.
Weekly News Extra (17-21/06/2024)

• "UEFA is deeply saddened to learn of the loss of Gerhard Aigner, our former general secretary and chief executive, widely recognised as a key architect of the UEFA Champions League," announced the European confederation on 20/06/2024 regarding the German executive who died aged 80. • "It's not…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 329428
• Published on 21/06/24 at 17:10
©  Deportivo Alavés
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 329333
• Published on 21/06/24 at 11:30
©  Paris 2024
Paris 2024: 1.2 million sports equipment items delivered by over 250 suppliers, including 6 sponsors

1.2 million items of sports equipment, totalling 4,000 items, will be delivered to the 43 competition venues of the Paris 2024 Olympic and Paralympic Games, announced the COJOP on 20/06/2024. All of this equipment, from shuttlecocks to the climbing wall installed at Le Bourget…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 329167
• Published on 20/06/24 at 11:30
©  AFC Ajax
AFC Ajax: Ziggo (Telecoms) extends as main shirt sponsor (2025-2027)

Ziggo, a Dutch cable television and telecommunications service, has extended as the main shirt sponsor of AFC Ajax (Eredivisie) for an additional two seasons, i.e. the 2025-2027 cycle, announced the club on 19/06/2024. The new agreement also includes an option to extend the sponsorship for a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 329171
• Published on 20/06/24 at 10:40
©  D.R.
Tennis: OFX (trading) partner of the ATP & UniCredit (bank) sponsor of the Davis Cup (ITF)

UniCredit, an Italian bank, has become an official partner of the International Tennis Federation for three editions (2024-2026) of the Davis Cup, announced the body on 12/06/2024. As part of the partnership, UniCredit will promote its on-demand banking brand, Buddy. The Italian group has the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Sponsors - Partners
• Article # 328820
• Published on 18/06/24 at 14:30
©  LALIGA
LALIGA: Venado (alcohol) regional partner in Central America & the United States from 2024-25

Guatemalan alcohol brand Venado has become a regional partner of LALIGA in Central America (Guatemala, El Salvador and Honduras) and the United States from the 2024-25 season, announced the governing body on 17/06/2024. Venado has the status of regional partner, the fourth level in the body's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328811
• Published on 18/06/24 at 13:00
©  @D.R
FFF/Aix-Marseille University: a partnership designed to improve footballers' performance

Aix-Marseille University and the Fédération Française de Football (FFF) Research Centre have signed a partnership aimed at improving the sporting performance of football players, announced Éric Berton, president of Aix-Marseille University, and Hubert Fournier, national technical director at the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Employment - training, Authorities, Game - pitch, …
• Article # 328790
• Published on 18/06/24 at 10:00
©  Aston Villa FC
Premier League: Carlsberg Marston's (beer) official partner of Aston Villa from 2024-25

British brewing group Carlsberg Marston's has become an official partner of Aston Villa FC (Premier League) from the 2024-25 season, announced the club on 17/06/2024. The brand has the status of "official beer and cider partner", the second level in the club's sponsorship hierarchy, succeeding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 328742
• Published on 17/06/24 at 19:05