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©  Athletic Club Bilbao
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 322383
• Published on 19/04/24 at 13:10
©  D.R.
Los Angeles 2028: Salesforce terminates its partnership with the Organising Committee & Team USA

Salesforce, an American software company, has "decided to amicably part ways" with Los Angeles 2028, said the two entities to several US media on 16/04/2024. The partnership with Team USA (the US Olympic team) has also been terminated. The American company had initially become a founding…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 322284
• Published on 18/04/24 at 16:00
©  LVMH
Paris 2024: Berluti (LVMH) unveils French athletes' uniforms for the opening ceremonies

Berluti, a French leather goods and ready-to-wear brand owned by the LVMH group, has unveiled the uniforms that will be worn by French athletes at the opening ceremonies of the Paris 2024 Olympic and Paralympic Games, with less than 100 days to go until the opening ceremony of the Olympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 322099
• Published on 17/04/24 at 14:15
©  D.R.
Paris 2024: "We use merchandising to promote the brand & fan experience" (P. Guiramand, Sporeo)

"We had already identified the Forum des Halles (Paris, 1st arrondissement) as the heart of Paris 2024's first retail activation, long before Westfield (an Australian shopping centre chain belonging to the Unibail-Rodamco-Westfield Group) became an official supporter of the Games. What was needed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 322026
• Published on 17/04/24 at 10:20
©  NTF
News Tank Football: elections, appointments & departures in March 2024

• Alexander Wehrle's term of office as chairman of the supervisory board of DFB GmbH & Co KG, the Deutscher Fussball Bund's commercial structure, has been extended for a further two years by the German Football Association's executive committee, announced the DFB on 08/03/2024. • Germany's Rolf…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Media, …
• Article # 321853
• Published on 16/04/24 at 08:40
©  Paris Saint-Germain
Paris Saint-Germain: an awareness campaign to promote responsible gambling with ParionsSport

Paris Saint-Germain (Ligue 1 Uber Eats) and its premium partner ParionsSport, a brand owned by operator La Française des Jeux, have unveiled a campaign to raise awareness of the risks associated with sports betting on 12/04/2024. Featuring five players from the Parisian club (Kylian Mbappé…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 321767
• Published on 15/04/24 at 13:40
©  Olympique de Marseille
Olympique de Marseille: a second sports ground renovated as part of the "Capitale du Foot" project

Olympique de Marseille (Ligue 1 Uber Eats) have renovated the Stade Julien Baudon, named in tribute to a deceased supporter and located "at the foot of Notre-Dame de-la-Garde" (Marseille, 6th arrondissement), and inaugurated a football pitch there in the colours of the music label "D'Or et de…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321724
• Published on 15/04/24 at 10:40
©  D.R.
Paris 2024/Nike: kits for French athletes (FFF & FFBB) & other National Olympic Committees presented

At its "Nike On Air" event at the Palais Brongniart (Paris, 2nd arrondissement), the American group Nike presented the kits worn by athletes from its federations under contract, as well as a number of "new products" for the Paris 2024 Olympic and Paralympic Games on 11/04/2024. This…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 321699
• Published on 15/04/24 at 09:20
©  D.R.
Investment: Raphaël Varane joins private equity fund SLAM, co-founded by TRAIL

Raphaël Varane (Manchester United FC, Premier League) has invested in the SLAM private equity fund specialised in sport, luxury goods, art and music, announced TRAIL, the investment company which co-founded SLAM (with French F1 driver Pierre Gasly) at the end of 2023, on 11/04/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 321695
• Published on 15/04/24 at 08:40
©  Southampton FC
Southampton FC: Puma succeeds Hummel as equipment supplier for the next 4 seasons until 2027-28

The German sports equipment manufacturer Puma has become the equipment supplier of Southampton FC (Sky Bet Championship) as part of a "four-year deal from 2024-25," announced the club on 10/04/2023. "The deal will see the sportswear giant provide bespoke playing kits for all teams within the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 321583
• Published on 12/04/24 at 17:00