Sponsors & Partners: archives (page 45/935)

Filter by domain

Filter by year

©  Cádiz CF

Cádiz CF: JP Financial (bank) title sponsor of the JP Financial Stadium for five seasons (2026-2031)

JP Financial, a Spanish investment and financial planning consultancy, has entered into a strategic partnership with Cádiz CF (LALIGA Hypermotion) to become the title sponsor of the Estadio Nuevo Mirandilla (20,724 capacity) announced the club on 02/03/2026. The venue has therefore been renamed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 432718
• Published on
©  Formula One Group

Formula One Group: partnership extended with Salesforce (CRM) until 2030 and launch of an AI assistant

Salesforce, a US-based CRM software company, has extended as global partner of Formula One Group for a further five seasons (2026-2030), announced the body on 03/03/2026. Both parties have been linked since the 2022 season, under an agreement worth an estimated €27.2m per year over the 2022-2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Digital, …
• Article # 432705
• Published on
©  AS Monaco FC

Ligue 1 McDonald's: corruption investigation opened into partnership between AS Monaco and DR Congo

A preliminary investigation has been opened by the Monaco public prosecutor's office into the sponsorship agreement between AS Monaco FC (Ligue 1 McDonald's) and the Ministry of Sports and Leisure of the Democratic Republic of Congo (via its tourism brand R.D.Congo Cœur de l'Afrique), confirmed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 432621
• Published on
©  D.R.

United States: MLS to allow back-of-shirt sponsorship for franchises following the 2026 All-Star Game

The Major League Soccer will allow its franchises to market their back-of-shirt sponsorship space after the 2026 All-Star Game (to be held on 29/07), as confirmed by Carter Ladd, chief revenue officer of the MLS, in an interview with the American website Sportico on 26/02/2026. MLS jerseys will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 432407
• Published on
©  News Tank

Weekly News Extra (23-27/02/2026)

• The United Soccer League has announced Weatherford Capital as its new strategic partner. This investment comes as the USL plans to launch a men's first division in 2027-28, which would compete with the Major League Soccer. • SV Werder Bremen (Bundesliga) has announced, through its managing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 432300
• Published on
©  Oracle

Formula 1: title partnerships extended between Oracle (IT) & Red Bull Racing and Visa & RB Racing Bulls

Oracle, a US company specialised in cloud computing solutions, has extended its title partnership agreement with Oracle Red Bull Racing from the 2026 season onwards, announced both parties on 26/02/2026. The initial agreement, signed in 2022, is worth an estimated $100 (€88m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 432195
• Published on
©  RFEF

Deal Tracker: RFEF, Torino, DFL, DFB… the latest sponsorship deals in football

• Tinto de Verano La Casera, a beverage brand owned by the Suntory Group, has become an official sponsor of the Spanish national teams with the RFEF for two years (2026-2028). • Netto, a German discount supermarket chain, has become an official partner of the German women's national team with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 432172
• Published on
©  UEFA

UEFA: sponsorship is the main revenue stream for clubs in 2024 (€9.7bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2024 financial year (2024-25 season) amount to a cumulative €9.7bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), as in 2023, according to UEFA in its annual report "The European Club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, International authorities, …
• Article # 432238
• Published on
©  Paris Saint-Germain

France: 80% of men interested in sport vs 64% of women, a gap that is "steadily closing" (Two Circles)

80% of French men are interested in sport compared with 64% of French women in 2026, "a gap that is steadily closing, driven by younger generations," according to a study published by Two Circles, a UK-based data-driven advisory, sales and marketing agency, on 26/02/2026. Among women aged 16 to…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Event organisers, Sponsors - Partners, …
• Article # 432137
• Published on
©  Puma

Puma: turnover down to €7.29bn and net loss increased to €643.6m in 2025

Puma has posted a turnover of €7.296bn for the 2025 financial year (from 01/01 to 31/12/2025), down 8.1% (on a currency-neutral basis; -13.1% in reported figures) compared to 2024 (€8.398bn), according to the German equipment manufacturer on 26/02/2026. Group sales, which remained stable during…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 432054
• Published on