Sponsors & Partners: archives (page 49/935)

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©  D.R.

Germany/DFB: partnership with Two Circles to optimise sponsorship strategy

The Deutscher Fussball Bund has entered into a partnership with British data-driven consulting, sales and marketing agency Two Circles to deploy its ”KORE Sponsorship & Partner Engagement” platform, dedicated to "data-led decision-making and aimed at streamlining commercial operations," announced…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 428979
• Published on
©  News Tank

Weekly News Extra (26-30/01/2026)

• FIFA has officially opened an office in Rio de Janeiro ahead of the 2027 Women's World Cup to be held in Brazil. According to the international federation, 76 employees have already been recruited, 65% of whom are women. • Manchester City FC (Premier League) have signed an agreement with real…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 428603
• Published on
©  adidas

adidas: revenues of €24.811bn in 2025, up 4.7% on 2024 (preliminary results)

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 4.7% in euros (2024: €23.683bn) and up 13% on a currency-neutral basis, announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2025 on 29/01/2026. The German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 428620
• Published on
©  AC Milan

AC Milan: a partnership with Al Hammadi Holding to open a sports medicine centre in Saudi Arabia

Al Hammadi Holding, a Riyadh-based healthcare group and a hospital operator, has become an official sponsor of AC Milan (Serie A Enilive) and the club's regional partner in Saudi Arabia, announced both parties on 29/01/2026. As part of this "long-term" agreement, the two partners will create…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 428554
• Published on
©  AS Roma

Deal Tracker: AS Roma, Athletic Club, Tottenham, Valencia CF… the latest sponsorship deals in football

• Gissah, a Kuwaiti perfume brand, has become an official partner of AS Roma (Serie A Enilive) from the 2025-26 season. • Cabify, a Spanish platform for mobility solutions, has become an official sponsor of Athletic Club Bilbao (LALIGA EA Sports) and a shirt sponsor of the club's youth teams. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 428526
• Published on
©  RFEF

Spain/RFEF: El Pozo Alimentación (food) official sponsor of the Spanish national teams until 2030

ElPozo Alimentación, a Spanish food processing company, has become an official sponsor of the Spanish national teams until 2030 (five years), announced the Real Federacion Espanola de Futbol on 29/01/2026. As part of this agreement, the group will advertise several of its brands (Legado…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 428417
• Published on
©  Formula One Group

Formula 1: Standard Chartered (bank) official partner of Formula One Group from 2026

The British bank Standard Chartered has become an official partner of Formula One Group under a multi-year agreement starting with the 2026 season, announced the company that owns the rights to and organises the FIA Formula 1 World Championship on 27/01/2026. The agreement also covers F1…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Event organisers, Sponsors - Partners, …
• Article # 428102
• Published on
©  Puma

Puma SE: Anta Sports (CHN) to acquire all 29% held by Artémis (Pinault family holding company) for €1.5bn

Anta Sports Products, a Chinese sportswear company, "has reached a share purchase agreement with Groupe Artémis, the investment company of the Pinault family, to acquire a 29.06% stake in Puma SE," announced the group based in Jinjiang (CHN) on 27/01/2026. Artemis holds a 29.06% share in Puma SE…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 428058
• Published on
©  FIFA

FIFA: Visa (payment solutions) global sponsor of the first Women's Champions Cup

Visa, an American group specialised in payment solutions, has extended its partnership with FIFA to become a global sponsor of the inaugural edition of the FIFA Women's Champions Cup, announced the international federation on 26/01/2026. "As part of its sponsorship, Visa will present the Player…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 427912
• Published on
©  NCAA

United States/university sport: uniform sponsorship authorised by the NCAA from 01/08/2026

The NCAA Division I Council has approved "a proposal that will allow Division I sports programs to place additional commercial logos or patches on uniforms, equipment and apparel for any non-NCAA championship competition (at federal level), including the regular season," announced the athletic…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Legal, Marketing - Communication, …
• Article # 427860
• Published on