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©  APEX
APEX Capital: launch of a $350m fund-raising to invest in the European market

APEX Capital, a sports-focused investment firm backed by athletes based in Portugal, has launched a $350m (€300m) fundraising for its new structure, APEX Sports Growth Fund, dedicated to investing in the European market, announced APEX on 10/12/2025. "The fund will target small-to-mid cap…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 422916
• Published on 11/12/25 at 09:00
©  Valencia CF
Valencia CF: Telefonica founding partner of the Nou Mestalla to operate its technological infrastructure

The Spanish telecommunications operator Telefonica has become a founding partner of the Nou Mestalla (70,044 capacity, Valencia, ESP), the future home of Valencia CF (LALIGA EA Sports), announced the club on 10/12/2025. As part of this agreement, the group will be responsible for the stadium's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422879
• Published on 10/12/25 at 15:30
©  D.R.
FFF/Coupe de France Crédit Agricole: a contest based on stadiums in the Geoguessr game

Crédit Agricole has activated its partnership with the Fédération Française de Football for the 2025-26 Coupe de France Crédit Agricole and is offering a digital operation on the Geoguessr platform, announced LAFOURMI, a creative agency dedicated to the sports industry and responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, Sponsors - Partners, …
• Article # 422867
• Published on 10/12/25 at 14:45
©  AFC Bournemouth
AFC Bournemouth: Eset (cybersecurity) extends as official partner for two seasons (2025-2027)

Eset, a Slovakian software company specialised in cybersecurity, has extended as an official partner of AFC Bournemouth (Premier League) for a further two seasons (2025-2027), announced the club on 09/12/2025. The brand, which as been a partner of the English club since 2019-20 and is also the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422647
• Published on 09/12/25 at 14:00
©  McLaren Racing
Formula 1: Hilton, Google, Ralph Lauren ... sponsors celebrate Lando Norris' first title win

The sponsors of Lando Norris (McLaren F1 Team), who won the 2026 Formula 1 World Drivers' Championship at the Abu Dhabi Grand Prix (race won by Dutchman Max Verstappen) on Sunday 08/12, are celebrating the 26-year-old British driver's first title in F1 Google (technology), Hilton (hotels)…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 422525
• Published on 08/12/25 at 15:35
©  D.R.
FIFA/2026 World Cup: Fanatics to manage on-site retail operations in stadiums and fan zones

Fanatics has become FIFA's "official on-site retail licensee" for the 2026 World Cup, announced the American manufacturer and distributor of licensed sports products on 04/12/2025. The group will be responsible for the management of retail operations across the 16 host stadiums and the official…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 422469
• Published on 08/12/25 at 14:00
©  Lega Serie A
Lega Serie A: Haier (household appliances) official partner and namer of referee body cameras

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has become an official partner of Lega Serie A from the 2025-26 season, announced the body on 05/12/2025. As part of this agreement, the technology used to equip referees…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 422439
• Published on 08/12/25 at 11:00
©  Como 1907
Serie A Enilive: Revolut (banking services) main shirt sponsor of Como 1907's third kit in 2025-26

Revolut, a British banking and financial services fintech company, is featured as Como 1907's (Serie A Enilive) main shirt sponsor on the club's 2025-26 third kit, unveiled on 04/12/2025. The group had initially entered its first sponsorship agreement in Italy by becoming the "global banking…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 422360
• Published on 05/12/25 at 18:00
©  D.R.
Weekly News Extra (01-05/12/2025)

• "The mandatory release of players period for the CAF TotalEnergies AFCON 2025, which will take place in Morocco from 21/12/2025 to 18/01/2026, will be reduced by seven days and start on Monday, 15/12/2025," announced FIFA on 03/12/2025, a decision "in line with the same principle used for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 422349
• Published on 05/12/25 at 17:00
©  AC Milan
Deal Tracker: AC Milan, ACF Fiorentina, Villarreal, RC Lens... the latest sponsorship deals in football

• The Italian company Technogym has extended as the official supplier of AC Milan's (Serie A Enilive) training equipment from the 2025-26 season. • The Spanish bank CaixaBank has extended as official sponsor of Villarreal CF (LALIGA EA Sports) for a further four seasons (2025-2029). • Birra…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 422305
• Published on 05/12/25 at 14:00