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©  Club Atlético de Madrid
Deal Tracker: Juventus, Atlético, AC Milan, Newcastle... the latest sponsorship deals in football

• Juventus FC (Serie A Enilive) has entered into two regional partnerships (4th level) in Vietnam with bookmakers AU88 and KJC, and has extended its agreement with sports betting operator Melbet for Africa and the Middle East. • Already involved with AS Monaco FC (Ligue 1 McDonald's), the dietary…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 420612
• Published on 24/11/25 at 16:20
©  D.R.
Weekly News Extra (17-21/11/2025)

• French private free-TV group M6 has acquired the free-to-air broadcasting rights in France for the final of the FIFA Intercontinental Cup 2025, scheduled for Wednesday 17/12/2025. • FIFA has invested more than $100m in futsal since 2016, "whether through its competitions or through the FIFA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 420477
• Published on 21/11/25 at 17:25
©  Mercedes-AMG Petronas F1 Team
Mercedes F1 Team: Toto Wolff sells shares to George Kurtz, Ineos & Mercedes retain majority stake (66%)

American entrepreneur George Kurtz has acquired a stake in Mercedes-AMG Petronas F1 Team from Torger Christian ("Toto") Wolff, team principal and CEO, announced the Formula 1 team on 20/11/2025. George Kurtz, CEO and founder of cyber security firm CrowdStrike - a global partner of the team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 420416
• Published on 21/11/25 at 15:00
©  RFU
Rugby Football Union: O2 (telecoms) extends as main shirt sponsor of England national teams until 2031

O2, a British mobile phone operator, has extended its relationship with the Rugby Football Union (RFU) as a major partner and main shirt sponsor of England's national teams for a further five years, "until at least 2031," announced the Rugby Football Union on 20/11/2025. "The partnership, which…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 420296
• Published on 21/11/25 at 08:40
©  CIO
Milano Cortina 2026: activities for fans & athletes (shopping, spa, etc.) marketed by Airbnb

Airbnb, a Californian platform for renting accommodation between private individuals, has activated its partnership with the IOC as part of the Milano Cortina 2026 Winter Games, by offering "unique experiences with 26 Olympic and Paralympic athletes," announced the American group on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 420237
• Published on 20/11/25 at 16:20
©  AC Milan
Serie A Enilive: Bud (AB InBev) official beer & regional partner of AC Milan from 2025-26

Bud, an American beer brand of Belgian brewer AB InBev, becomes an official beer partner and regional partner of AC Milan (Serie A Enilive) for the Italian market from the 2025-26 season, announced the club on 19/11/2025. The agreement, signed with Anheuser-Busch InBev Italia, the Italian arm…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420223
• Published on 20/11/25 at 15:40
©  D.R.
Sports betting: Betclic first French operator to receive RG Check player protection certification

Betclic Group has become "the first and only French operator" to obtain international RG Check certification, an audit that assesses gambling operators' commitment to responsible gambling in order to protect players, announced the French group on 20/11/2025. The RG Check certification, carried…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Betting, France
• Article # 420131
• Published on 20/11/25 at 10:40
©  D.R.
SSC Napoli: "We're positioning ourselves as a premium brand" (Leonardo Giammarioli)

"Napoli used to be perceived as a 'cheap' or easygoing club; now we are positioning ourselves higher, as a premium brand. The city is also undergoing a major transformation, with high-end tourism increasing in Napoli, the Amalfi Coast and Capri. The city is experiencing a renaissance, and we…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 420112
• Published on 20/11/25 at 10:00
©  Arsenal FC
Arsenal FC: partnership with Visit Rwanda, sleeve sponsor since 2018-19, to end after 2025-26

Arsenal FC (Premier League) and the Rwanda Development Board, the government agency in charge of international investments in the country, "have mutually agreed to conclude their partnership" at the end of the 2025-26 season, announced the club on 19/11/2025. The partnership, valued at £10m…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 420059
• Published on 19/11/25 at 16:50
©  Social Football Summit
SFS Awards 2025: Borussia Dortmund, FIFA, Premier League & Bologna FC among the winners

Borussia Dortmund (Bundesliga) for its marketing campaign in the United States for the Club World Cup 2025, FIFA for the launch of this new competition, the Premier League for its support for amateur football through its "More than a game" initiative and Claudio Fenucci, CEO of Bologna FC 1909…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 419980
• Published on 19/11/25 at 15:15