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©  AC Milan
Serie A Enilive: BMW extends as AC Milan's automotive partner via its Italian subsidiary

BMW, a German car manufacturer, has extended its partnership with AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 14/07/2025. The duration of the agreement has not been communicated. The group's Italian subsidiary, which thus retains its status as a premium partner (2nd…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405520
• Published on 15/07/25 at 08:40
©  D.R.
Weekly News Extra (07-11/07/2025)

• After 10 years of activity, LALIGA Academy Dubai has been sold to Real Madrid CF (LALIGA EA Sports), which will use it to develop its foundation's projects from the 2025-26 season. • Former Italian international Giorgio Chiellini has become a minority shareholder in LAFC (MLS). • Paris…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 405468
• Published on 11/07/25 at 17:05
©  Stade Brestois
Ligue 1 McDonald's: adidas renews partnership with Stade Brestois for five seasons (2025-2030)

German brand adidas has renewed its partnership with Stade Brestois 29 (Ligue 1 McDonald's) for a further five seasons (2025-2030), announced the club on 11/07/2025. The agreement covers all Stade Brestois teams. This renewal will extend the partnership between the two companies to 10 years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405412
• Published on 11/07/25 at 14:30
©  Toulouse FC
Toulouse FC: Nike 2025-26 home shirt available exclusively on TikTok Shop on 11/07/2025

Toulouse FC (Ligue 1 McDonald's) have put their Nike 2025-26 home shirt on sale exclusively on the TikTok Shop, the e-commerce platform of the eponymous social network, announced the club on 11/07/2025. This initiative, "a first for a professional football club in Europe since the service…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 405369
• Published on 11/07/25 at 11:45
©  Uber
Los Angeles 2028: Uber becomes the official "rideshare & on-demand delivery partner"

The American ride-sharing and transportation application Uber has become the official "rideshare and on-demand delivery" partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the company on 09/07/2025. Uber has also become a partner of Team USA. "Uber will deploy its advanced…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 405274
• Published on 10/07/25 at 16:00
©  Atalanta BC
Serie A Enilive: LeoVega.News (infotainment) renews as a sponsor of Atalanta BC for 2025-26

LeoVegas.News, a sports news platform belonging to LeoVegas Group (SWE), has renewed its partnership with Atalanta BC (Serie A Enilive) "for the 2025-26 season," announced the Italian club on 10/07/2025. The infotainment magazine has been partnered with the club since the 2020-21 season, as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 405256
• Published on 10/07/25 at 15:20
©  Premier League
Premier League: Adobe (software) "creativity partner & digital fan experience partner"

American software company Adobe has become a "creativity partner" and "digital fan experience partner" of the Premier League, as part of a "multi-year" agreement, announced the English League on 10/07/2025. The partnership, announced at the Adobe Summit London event, aims to "bring new…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 405209
• Published on 10/07/25 at 13:00
©  AJ Auxerre
AJ Auxerre: X1 (energy drinks) succeeds Acadomia as main shirt sponsor for 2025-26

X1, a Chinese energy drink brand, has extended its agreement with AJ Auxerre (Ligue 1 McDonald's) to become the main shirt sponsor for the 2025-26 season, announced the club on 09/07/2025. The brand, which has occupied the central pocket space on the club's kit since the 2023-24 season, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 405158
• Published on 10/07/25 at 10:00
©  SSC Napoli
Deal Tracker: Napoli, Bayern Munich, Girona, Eintracht... the latest sponsorship agreements in football

• Spanish telecoms operator Parlem has extended as a back shirt sponsor of Girona FC (LALIGA EA Sports) for three seasons (2025-2028). • Bet365 Scores, an infotainment site belonging to the British sports betting operator Bet365, has become an official partner (4th level) of SSC Napoli (Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 405111
• Published on 10/07/25 at 09:20
©  SFS
Social Football Summit 2025: 8th edition to be held on 18 & 19/11/2025 at Turin's Allianz Stadium

The eighth edition of the Social Football Summit, the football industry's international event on business, innovation, marketing and communication, will take place on Tuesday 18 and Wednesday 19/11/2025 at the Allianz Stadium in Turin (Italy), announced the organisers on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 405120
• Published on 10/07/25 at 08:40