Sponsors & Partners: archives (page 61/935)

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©  Real Madrid CF

Real Madrid: agreement extended with Adobe (software) to create personalised content using AI

Adobe has extended its partnership with Real Madrid CF (LALIGA EA Sports) as a global partner (2nd level) from 2025-26, announced the club on 25/11/2025. The American software publisher has been committed to the club since 09/11/2021. As part of this renewed agreement, the two partners will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 420837
• Published on
©  Chelsea FC

Sponsorship: Coca-Cola (beverages) signs its 5th partnership in the Premier League with Chelsea FC

The Coca-Cola Company, an American beverage manufacturer, has become an official supplier (4th level) of Chelsea FC (Premier League) in the UK and Europe from the 2025-26 season, announced the club on 24/11/2025. As part of the agreement, a range of Coca-Cola drinks will be sold during matches…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420770
• Published on
©  Olympique de Marseille

Olympique de Marseille: CMA CGM to continue as main shirt sponsor for two more seasons (2026-2028)

The shipping company CMA CGM, has extended as the main shirt sponsor of Olympique de Marseille (Ligue 1 McDonald's) for a further two seasons, i.e. the 2026-2028 cycle, announced the club on 24/11/2025. • The group has been the main shirt sponsor of all the club's teams since 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 420708
• Published on
©  LFP

LFP Media: partnership renewed with TikTok (social network) for the "fourth consecutive year"

LFP Media has renewed its partnership with the social network TikTok "for the fourth consecutive year," announced the Ligue de Football Professionnel on 24/11/2025. TikTok and the LFP have been partners since 2023. "With 734 million views on the official Ligue 1 account since the start of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 420669
• Published on
©  FC Inter Milan

FC Inter Milan: Red Bull (energy drinks) official partner for three seasons (2025-2028)

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 23/11/2025. As part of the agreement, Red Bull will have visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420635
• Published on
©  Club Atlético de Madrid

Deal Tracker: Juventus, Atlético, AC Milan, Newcastle... the latest sponsorship deals in football

• Juventus FC (Serie A Enilive) has entered into two regional partnerships (4th level) in Vietnam with bookmakers AU88 and KJC, and has extended its agreement with sports betting operator Melbet for Africa and the Middle East. • Already involved with AS Monaco FC (Ligue 1 McDonald's), the dietary…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 420612
• Published on
©  D.R.

Weekly News Extra (17-21/11/2025)

• French private free-TV group M6 has acquired the free-to-air broadcasting rights in France for the final of the FIFA Intercontinental Cup 2025, scheduled for Wednesday 17/12/2025. • FIFA has invested more than $100m in futsal since 2016, "whether through its competitions or through the FIFA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 420477
• Published on
©  Mercedes-AMG Petronas F1 Team

Mercedes F1 Team: Toto Wolff sells shares to George Kurtz, Ineos & Mercedes retain majority stake (66%)

American entrepreneur George Kurtz has acquired a stake in Mercedes-AMG Petronas F1 Team from Torger Christian ("Toto") Wolff, team principal and CEO, announced the Formula 1 team on 20/11/2025. George Kurtz, CEO and founder of cyber security firm CrowdStrike - a global partner of the team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 420416
• Published on
©  RFU

Rugby Football Union: O2 (telecoms) extends as main shirt sponsor of England national teams until 2031

O2, a British mobile phone operator, has extended its relationship with the Rugby Football Union (RFU) as a major partner and main shirt sponsor of England's national teams for a further five years, "until at least 2031," announced the Rugby Football Union on 20/11/2025. "The partnership, which…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 420296
• Published on
©  CIO

Milano Cortina 2026: activities for fans & athletes (shopping, spa, etc.) marketed by Airbnb

Airbnb, a Californian platform for renting accommodation between private individuals, has activated its partnership with the IOC as part of the Milano Cortina 2026 Winter Games, by offering "unique experiences with 26 Olympic and Paralympic athletes," announced the American group on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 420237
• Published on