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©  Premier League
Premier League: partnership with Microsoft to use AI to modernise the League's digital platforms

Microsoft, an American IT company, has become an official partner of the Premier League and will be responsible, as part of a five-year agreement (2025-2030), for helping the body to modernise its digital platforms and digital infrastructure using its cloud and AI solutions, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 404104
• Published on 02/07/25 at 13:40
©  Euroleague Basketball
EuroLeague: naming rights agreement with Turkish Airlines, in place since 2010-11, not renewed

Euroleague Basketball has presented the new graphic identity for its premier competition, now known as the 'EuroLeague', following the non-renewal of the naming agreement with Turkish Airlines at the end of the 2024-25 season, announced the Spanish-based organisation on 01/07/2025. The Turkish…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 404055
• Published on 02/07/25 at 10:00
©  D.R.
Ligue 1 McDonald's: Joma replaces Umbro as equipment supplier of FC Lorient from 2025-26

The Spanish brand Joma has become the official equipment supplier of FC Lorient (Ligue 1 McDonald's) for several seasons from 2025-26, announced the club on 01/07/2025. The agreement was negotiated by ISL and The Members Agency. The Spanish equipment manufacturer takes over from its British…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 403997
• Published on 01/07/25 at 17:20
©  Toulouse FC
Toulouse FC: Adecco (HR) training kit sponsor, agreement extended with Newrest (back shirt sponsor)

The Adecco Group, a French-Swiss company specialising in temporary employment, has become an official partner (2nd level) and the training kit sponsor of Toulouse FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 30/06/2025. Since 2021-22, the club had been displaying the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403947
• Published on 01/07/25 at 15:30
©  West Ham United FC
West Ham United: Boyle Sports (betting) to replace Betway as main shirt sponsor from the 2025-26 season

Boyle Sports, an Irish bookmaker, has become the principal partner of West Ham United FC (Premier League) as part of a "multi-year partnership" starting from the 2025-26 season, during which the company will feature as the club's main shirt sponsor, announced the club on 01/07/2025. This deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403937
• Published on 01/07/25 at 14:20
©  Robinhood
OGC Nice: Robinhood takes over as main shirt sponsor from Ineos, who becomes a sleeve sponsor

Robinhood, an American company specialising in financial services, has become a major partner and the main shirt sponsor of OGC Nice (Ligue 1 McDonald's) under a three-season agreement (2025-2028), announced the club on 01/07/2025. The agreement, which also covers the women's section (D2…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 403896
• Published on 01/07/25 at 12:30
©  Como 1907
Como 1907: Roc Nation "consultancy partner" to increase the club's exposure within the United States

Roc Nation Sports International, the sports-dedicated subsidiary of the company owned by American rapper Jay-Z, has become a "consultancy" partner of Como 1907 (Serie A Enilive) for several years, announced the club on 30/06/2025. "The partnership will see Roc Nation leverage its extensive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 403815
• Published on 30/06/25 at 18:20
©  Renault
Ligue 1 McDonald's: Renault extends its agreement with Paris FC to become sleeve sponsor until 2026-27

Renault Group has extended its partnership with Paris FC (promoted to Ligue 1 McDonald's for 2025-26) to become its major sponsor "for the next two seasons", i.e. until 2026-27, announced the French car manufacturer on 30/06/2025. As part of this extended agreement, the group ranks second in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403810
• Published on 30/06/25 at 17:20
©  VfL Wolfsburg
Bundesliga: Mobileye (tech) sleeve sponsor of VfL Wolfsburg from the 2025-26 season

Mobileye, an Israeli company specialised in autonomous driving technologies, has become the sleeve sponsor of VfL Wolfsburg (Bundesliga) from the 2025-26 season, announced the club on 30/06/2025. The brand is a first level partner in the club's sponsorship hierarchy, alongside its equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403776
• Published on 30/06/25 at 16:05
©  Arsenal FC
Premier League: Asahi Super Dry "official beer partner" of Arsenal FC from the 2025-26 season

Asahi Super Dry, a Japanese beer brand, has become an official sponsor of Arsenal FC (Premier League) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 30/06/2025. As part of this agreement, Asahi beer will be served at the Emirates Stadium (60,704 capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 403711
• Published on 30/06/25 at 13:30