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©  AC Milan
AC Milan: Coca-Cola (beverages) regional partner in Italy from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become a regional partner (5th level) in Italy and the "official soft drink partner" of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 23/10/2025. As part of the deal, which involves AC Milan's men's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416772
• Published on 24/10/25 at 15:40
©  SSC Napoli
Deal Tracker: SSC Napoli, Sevilla FC, ESTAC Troyes... the latest sponsorship deals in football

• Dutch brewer Heineken has become an official supplier of SSC Napoli (Serie A Enilive) for the 2025-26 season and will offer matchday activations during certain fixtures (home games versus Juventus, Inter & AC Milan). • Sports betting operator Betsala has become a regional partner of Sevilla FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 416784
• Published on 24/10/25 at 15:00
©  ATP
Tennis: ATP Masters 1000 in Saudi Arabia from 2028, 1st addition to the circuit since it began in 1990

The Association of Tennis Professionals and SURJ Sports Investment, a sports investment company owned by the Saudi Arabian Public Investment Fund (PIF), have announced the creation of a new ATP Masters 1000 in Saudi Arabia, to be played from 2028 on 23/10/2025. This is the first tournament to be…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 416725
• Published on 24/10/25 at 10:45
©  UEFA
UEFA: Lidl (supermarkets) 4th official partner of women's national team competitions (2025-2030)

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of UEFA's women's national team competitions for the 2025-2030 cycle (five seasons), announced the European Confederation on 23/10/2025. This agreement covers the UEFA Women's Euro 2029 (the host…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 416614
• Published on 23/10/25 at 16:10
©  FC Barcelona
FC Barcelona: Uber becomes an official partner until 2026-27, with club-branded taxis hitting the roads

Uber, an American taxi application, has become an official partner of FC Barcelona (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 22/10/2025. "The partnership aims to improve fan mobility and traffic management around the new Spotify Camp Nou (105,000 capacity after its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416550
• Published on 23/10/25 at 11:30
©  Major League Soccer
United States: Audi (car manufacturer) renews partnership with MLS until 2025

German car manufacturer Audi has renewed its partnership with Major League Soccer as part of a "multi-year extension" from 2025, announced the North American league on 22/10/2025. This renewal marks the tenth year of partnership between MLS and the German group, which became a partner in…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 416514
• Published on 23/10/25 at 10:41
©  The Football Association
England: ClearScore (credit score app) to sponsor the Emirates FA Cup & Adobe Women's FA Cup from 2025-26

ClearScore, a British credit score report application, has become an official partner of the Emirates FA Cup and the Adobe Women's FA Cup as part of a "multi-year deal" from the 2025-26 season, announced The Football Association on 22/10/2025. "ClearScore will utilise the partnership to amplify…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 416434
• Published on 22/10/25 at 16:50
©  Chelsea FC
Premier League: FPT (software) sleeve sponsor of Chelsea FC for the 2025-26 season

Vietnamese software publisher FPT has extended its partnership with Chelsea FC (Premier League) to become a sleeve sponsor until the end of the 2025-26 season, announced the club on 22/10/2025. The agreement also covers the club's women's (Barclays Women's Super League) and youth teams. FPT…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 416392
• Published on 22/10/25 at 15:00
©  Kappa
Kappa: Remi Garnier promoted to chief commercial officer after 15 years with the French subsidiary

Rémi Garnier has been promoted to chief commercial officer (CCO) of Kappa group, owned by BasicNet, announced the French company on 21/10/2025. After 15 years with Kappa France (2010-2025), the Italian equipment manufacturer's national subsidiary, Rémi Garnier has joined the parent company…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Governance, Marketing - Communication
• Article # 416355
• Published on 22/10/25 at 14:20
©  DFB
Germany/DFB: Google Pixel extends as a partner of the women's national team (2027-2029)

Google Pixel, a smartphone brand owned by the American technology services company Google, has prematurely extended its partnership with the German women's national team until 2029, announced the Deutscher Fussball Bund on 22/10/2025. The brand became the second to commit exclusively to the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 416351
• Published on 22/10/25 at 13:00