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©  Borussia Dortmund
Borussia Dortmund: Guess (clothing) official partner, agreement extended with Coca-Cola (drinks)

Guess Jeans, an American clothing brand, has become an official partner (4th level) of Borussia Dortmund (Bundesliga) and will supply a collection of denim clothing to the club's players, announced the club on 12/06/2025. The signing comes just two days before the start of the Club World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 401612
• Published on 13/06/25 at 13:00
©  FIFA
FIFA: Airbnb, partner of the Club World Cup 2025 and 2026 (men's) & 2027 (women's) World Cups

Airbnb, the Californian accommodation rental platform, has become a partner of the Club World Cup 2025, the 2026 World Cup and the Women's World Cup 2027, announced FIFA on 12/06/2025. For these three competitions, the group will "offer official fan accommodation on its platform" and will…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 401551
• Published on 12/06/25 at 17:00
©  Lega Serie A
Italy: Bazr (e-commerce/streaming) official partner of Lega Serie A from the 2025-26 season

Lega Serie A has entered into a strategic partnership with Bazr, an Italian platform specialised in the sale of streaming items by content creators, to market match balls for its competitions (Serie A Enilive, Coppa Italia Frecciarossa and EA SPORTS FC Supercup) from the 2025-26 season, announced…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 401327
• Published on 11/06/25 at 16:35
©  FC Inter Milan
FC Inter Milan: partnership with Fanatics (USA) to develop retail & e-commerce (2025-2035)

FC Inter Milan (Serie A Enilive) has entered into a partnership with Fanatics, a US-licensed manufacturer and distributor of sports products, "to expand its merchandise and licensing reach both across Italy and into every corner of the world," announced the club on 11/06/2025. The agreement will…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 401313
• Published on 11/06/25 at 15:40
©  Sevilla FC
LALIGA EA Sports: adidas succeeds Castore as equipment supplier of Sevilla FC (2025-2035)

adidas has become the official equipment supplier of Sevilla FC (LALIGA EA Sports) "for the next ten seasons" from 2025-26, i.e. the 2025-2035 cycle, announced the club on 10/06/2025. adidas was previously a partner of the Andalusian club between 1979 and 1983. The German brand succeeds its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 401086
• Published on 10/06/25 at 16:20
©  D.R.
Weekly News Extra (02-06/06/2025)

• Toulouse FC (Ligue 1 McDonald's), in collaboration with the Her Game Too association, have launched an anonymous questionnaire for fans in order to "better understand their experience at the Stadium and to pursue prevention actions" against sexist and sexual violence inside and outside the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 400918
• Published on 06/06/25 at 16:55
©  RFEF
Deal Tracker: RFEF, FIFA, UEFA, Chelsea FC... the latest sponsorship agreements in football

• The ElPulpo clothing brand has become an official collaborator (4th level) of the Real Federacion Espanola de Futbol and the official tailor of the Spanish men's national team from 2025. • Nike will succeed Kappa as official equipment supplier of SM Caen (relegated to National 1 for the 2025-26…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 400909
• Published on 06/06/25 at 15:45
©  FIFA
DAZN: partnership with TikTok (social network) to promote the Club World Cup 2025

DAZN has partnered with the social network TikTok to promote the FIFA Club World Cup 2025, announced the OTT sports platform on 04/06/2025. "As part of the campaign, a curated FIFA Club World Cup Hub on TikTok will serve as the central destination for content, live updates, and fan engagement…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Digital, …
• Article # 400869
• Published on 06/06/25 at 14:20
©  Chelsea FC
Chelsea FC: Carling (Molson Coors) official beer partner from the 2025-26 season

Molson Coors Beverage Company, a Canadian-American multinational drink and brewing company, has become an official partner (2nd level) of Chelsea FC (Premier League) from the 2025-26 season onwards as part of a "long-term" deal, announced the club on 06/06/2025. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 400834
• Published on 06/06/25 at 14:00
©  CAF
Africa/CAF: Tecno (smartphones) partner of the TotalEnergies AFCON for two editions (2025 & 2027)

Chinese smartphone manufacturer Tecno has become an official partner of the next two editions of the TotalEnergies AFCON, scheduled for 2025 (in Morocco) and 2027 (in Kenya, Tanzania and Uganda), announced the Confederation of African Football on 05/06/2025. The Chinese group was previously…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 400855
• Published on 06/06/25 at 13:00