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©  FC Inter Milan
FC Inter Milan: BYD (car manufacturer, CHN) official partner for three seasons (2025-2028)

BYD (short for "Build Your Dreams"), a Chinese car manufacturer, has become an official partner of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 21/07/2025. As part of the agreement, the Chinese group will supply "around 70 custom-designed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406479
• Published on 22/07/25 at 15:20
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Éléphant Bleu (car washes) shorts sponsor for two seasons (2025-2027)

Éléphant Bleu, a network of car washes belonging to the French Hypromat group, has become a short ssponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for two seasons, over the 2025-2027 cycle, announced the club on 21/07/2025. Under the terms of the agreement, the group will benefit from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406438
• Published on 22/07/25 at 13:40
©  CVC Capital Partners
CVC Capital Partners: SportsCo created to manage the investment firm's sports assets portfolio

Luxembourg-based investment firm CVC Capital Partners has created SportsCo, an entity dedicated to managing its sports assets, according to UK media outlet Sky News on 19/07/2025. The aim of the deal is to improve coordination between CVC's sports properties, such as sharing best practice…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 406392
• Published on 22/07/25 at 10:00
©  Borussia Dortmund
Bundesliga: Konami (video games) succeeds EA Sports as a partner of Borussia Dortmund from 2025-26

Japanese video games publisher Konami has become a premium partner of Borussia Dortmund (Bundesliga) from the 2025-26 season, announced the club at the eFootball World Festival, held in Tokyo (JPN) to celebrate the 30th anniversary of the eFootball video game, on 21/07/2025. Konami thus moves…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406313
• Published on 21/07/25 at 14:30
©  Olympique de Marseille
Deal Tracker: FFF, Arsenal, Marseille, FIFA, Lille, AC Milan... the latest sponsorship deals in football

• Sports betting operator Betclic Group has become an official partner of the Fédération Française de Football for five seasons (2025-2030). • French recovery equipment manufacturer Jolt has become an official supplier to Olympique de Marseille (Ligue 1 McDonald's) from 2025-26. • The FIFA Club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 406288
• Published on 21/07/25 at 13:20
©  Confédération Africaine de Football
CAF: Apsonic (motorbikes) renews as a sponsor of the TotalEnergies AFCON for 2 editions (2025 & 2027)

Apsonic, a Chinese motorbike manufacturer prominent in the African market, is to continue as an official sponsor of the TotalEnergies AFCON for the 2025 (held in Morocco from 21/12/2025 to 18/01/2026) and 2027 (co-hosted by Kenya, Uganda and Tanzania) editions of the competition, announced the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406226
• Published on 21/07/25 at 10:00
©  D.R.
Weekly News Extra (14-18/07/2025)

• The 2,000 tickets marketed on 14/07 from 11:00 CET by the FFF to Les Bleues fans for the France - Germany quarter-final at the UEFA Women's Euro 2025 were sold out "in less than three hours," said the Federation the same day. • GPS tracking company STATSports has become an official supplier…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 406175
• Published on 18/07/25 at 16:50
©  Toulouse FC
Toulouse FC: LP Promotion (real estate) renews as main shirt sponsor for a further 3 seasons (2025-2028)

Toulouse property developer LP Promotion has renewed as a major partner (1st level) and main shirt sponsor of Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 18/07/2025. The agreement was "facilitated" by Sportfive, the club's commercial agency since…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 406163
• Published on 18/07/25 at 15:50
©  Visa
Women's Euro 2025: spending up 27% in Switzerland during 1st week of the tournament (Visa study)

"Visa Cardholders from countries participating in UEFA Women's Euro 2025 spent over a quarter more (27%) on average year-on-year in Switzerland during the first week of the tournament," announced the payment solutions and financial services provider, on 15/07/2025. The American group, UEFA's…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Finance, …
• Article # 406162
• Published on 18/07/25 at 15:20
©  AFC Bournemouth
Premier League: SBK (sports betting), training kit sponsor of AFC Bournemouth for the 2025-26 season

SBK, a British sports betting and gambling operator, has become an official partner (2nd level) and training kit sponsor of AFC Bournemouth "for the 2025-26 season," announced the club on 17/07/2025. SBK succeeds Dun & Bradstreet, a British consultancy and data analysis firm, the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406099
• Published on 18/07/25 at 13:00