Sponsors & Partners: archives (page 65/935)

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Formula 1: Heineken extends as sponsor beyond 2025 & acquires naming rights to 3 Grands Prix per season

Dutch beer brand Heineken will continue as a global partner of Formula One Group as part of a "multi-year" agreement from 2026, announced the governing body on 05/11/2025. The brand has been partnered with F1 for ten seasons since 2016. As part of the renewed agreement, the brewer will use its…

Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 418333
• Published on 06/11/25 at 08:40

Serie A Enilive: Zondacrypto (crypto trading) renews as a top partner of Bologna FC 1909 for 2025-26

Zondacrypto, an Estonia-based cryptocurrency exchange platform, a partner of Bologna FC 1909 (Serie A Enilive) since the 2024-25 season, has renewed as the "official crypto exchange partner" for the 2025-26 season, announced the club on 05/11/2025. Zondacrypto, a platform that has "1.3 million…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 418285
• Published on 05/11/25 at 16:40

Sportradar: acquisition of IMG Arena (sports betting data) finalised with Endeavor ($225m)

Sportradar has completed the acquisition of sports betting data company IMG Arena from the US sports and entertainment company Endeavor, announced the Swiss sports betting monitoring and data company on 03/11/2025. The deal had been unveiled on 19/03/2025. "The acquired portfolio encompasses…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, International development, Investment - Shareholding, …
• Article # 418268
• Published on 05/11/25 at 15:10

Formula 1/Atlassian Williams Racing: change of logo & name (Williams F1 Team) from 2026

The Atlassian Williams Racing team will change its name and logo with effect from 01/01/2026, announced the British team on 03/11/2025. The name of the structure owned by Dorilton Capital (since 2020) will thus change from Williams Racing (in force since 2014) to Williams F1 Team, with the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Activation, Marketing - Communication, …
• Article # 418140
• Published on 05/11/25 at 09:20

CVC: creation of an "Athlete Advisory Board" dedicated to sport within "Global Sport Group"

Global Sport Group, an entity dedicated to asset management in the world of sport (LFP, LALIGA, WTA, etc.) within the Luxembourg investment fund CVC Capital Partners, has created an "Athlete Advisory Board" to put "insight from international stars from across our portfolio at the centre of our…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Investment - Shareholding, …
• Article # 418149
• Published on 04/11/25 at 17:15

Argentina: Mercado Libre (e-commerce) succeeds Betano (sports betting) as Primera División title sponsor

Argentinian e-commerce group Mercado Libre has become the title sponsor of Argentina's top flight, announced the Asociación del Fútbol Argentino (AFA) on 31/10/2025. The competition will take the name Torneo Mercado Libre for two seasons (2026 and 2027). As part of the agreement, in addition to…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 418126
• Published on 04/11/25 at 16:35

Tottenham Hotspur: main shirt sponsor AIA to become the club's training kit sponsor from 2027-28

Hong Kong-based insurance company AIA, main shirt sponsor of Tottenham Hotspur FC (Premier League) since 2014-15 and until the end of 2026-27, will become a training kit sponsor for the 2027-2032 cycle (five seasons), announced the club on 04/11/2025. The brand, which has featured on the club's…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 418045
• Published on 04/11/25 at 10:40

Paris Saint-Germain: €44,006 raised for AP-HP as part of Pink October 2025 (breast cancer awareness)

Paris Saint-Germain (Ligue 1 McDonald's), via its endowment fund, has made a donation of €44,006.97 to the Public Association of Paris Hospitals (AP-HP) to mark Pink October 2025, announced the club on 01/11/2025. "These funds will contribute to the financing of projects designed to enhance the…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417960
• Published on 04/11/25 at 08:40

News Tank Football: elections, appointments & departures recorded in October 2025

• Jessica Berman (USA), commissioner of the NWSL since April 2022, has been given a three-year contract extension, that will see her continued to hold the position until the 2028 season, following a vote by the league's executive committee in early October. • Sevilla FC (LALIGA EA Sports) and…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 417741
• Published on 03/11/25 at 16:00

FFF: naming rights, media rights tender, prize money... a modernised Coupe de France Crédit Agricole

Philippe Diallo, president of the Fédération Française de Football (FFF), Olivier Gavalda and Gérald Grégoire, respectively CEO and deputy general manager of Crédit Agricole, presented the first naming rights partnership in the history of the men's Coupe de France, a century-old competition…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Media, …
• Article # 417915
• Published on 03/11/25 at 15:20