Sponsors & Partners: archives (page 66/935)

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©  FC Barcelona

FC Barcelona: AMIRI (United States) official formalwear partner for the men's & women's teams until 2030

North American brand AMIRI has become the "official formalwear partner" for FC Barcelona's men's (LALIGA EA Sports) and women's (Liga F Moeve) teams over the 2025-2030 cycle (five seasons), announced the club on 03/11/2025. As such, the brand founded in Los Angeles in 2014 by Mike Amiri will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417886
• Published on
©  Liverpool FC

Premier League: Coca-Cola (beverages) extends its partnership with Liverpool FC from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with Liverpool FC (Premier League) as part of a "multi-year" agreement, announced the club on 03/11/2025. This partnership, which began in 2022-23, provides that "LFC and Coca-Cola will continue developing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417860
• Published on
©  D.R.

Intersport: Philippe Giovanni appointed CEO for France & Belgium

Philippe Giovanni has been appointed CEO of Intersport for France and Belgium, confirmed the Swiss sporting goods retail group to News Tank on 03/11/2025. The new CEO, who took up his post in mid-October 2025, succeeds Sylvain Darracq, who held the post from April 2022 to July 2025. Philippe…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 417827
• Published on
©  D.R.

Weekly News Extra (27-31/10/2025)

• The DFL has created a "Player Care/Prevention" department to provide more support for professional players and players from German clubs' training centres. • American John Textor has submitted a bid of around €450m to buy Wolverhampton Wanderers FC (Premier League), according to several British…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 417728
• Published on
©  Trimble, partenaire global du Liverpool FC

Premier League: Trimble (technology) global partner of Liverpool FC from 2025-26

Trimble, an American software and technology services provider, has become a global partner of Liverpool FC (Premier League) under a "multi-year" agreement from the 2025-26 season, announced the club on 31/10/2025. As part of the deal, the group will be involved in the design and development of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 417684
• Published on
©  Valencia CF

Deal Tracker: Valencia CF, AC Milan, FC Lorient, Levante UD... the latest sponsorship deals in football

• Online casino operator SureWin becomes a regional partner (5th level) of AC Milan (Serie A Enilive) in Asia from 2025-26. • Czech car manufacturer Škoda has extended as a premium partner and shorts sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027). • Asgard, a premium gym…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 417641
• Published on
©  adidas

adidas: financial forecast for 2025 revised upwards after posting revenues up 14% in 9 months

adidas AG posted revenues of €18.7bn for the first three quarters of 2025 (01/01 to 30/09/2025), up 6% in euros (2024: €17.7bn) and up 14% "on a currency-neutral basis", which had "an unfavorable translation impact," announced the German group on 29/10/2025. The adidas brand posted double-digit…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 417660
• Published on
©  Puma

Puma: 900 jobs to be cut worldwide "in response to the expected significant sales decline"

"In response to the expected significant sales decline and lower sales base, Puma is taking another decisive step to address its elevated operating expenses. Puma plans a targeted reduction of additional around 900 white-collar roles globally (total number: around 7,000, or 12.9%) by the end of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Employment - training, …
• Article # 417532
• Published on
©  NBA

NBA: Kia America extends its partnership & increases its investment in the WNBA (women's basketball)

Kia America, a national subsidiary of the South Korean car manufacturer, has extended as a partner of the National Basketball Association for all of the championships organised by the North American league (NBA, WNBA, NBA G League & NBA 2K Summer League) for several seasons from 2025-26, announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 417457
• Published on
©  D.R.

UEFA: exclusive negotiations with AB InBev for sponsorship of men's club competitions (2027-2033)

Belgian brewer AB InBev has become the first brand to enter into negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2025-2033 commercial cycle, announced the body…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 417454
• Published on