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©  D.R.
Weekly News Extra (19-23/05/2025)

• The CAF and the European Commission have signed a partnership agreement for the development and promotion of school and youth football in Africa, as well as "the expansion of the cultural, trade and investment relationships between the two continents." • Olympique Lyonnais (Ligue 1 McDonald's…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 399400
• Published on 23/05/25 at 16:25
©  DFB
Deal Tracker: MLS, Everton, DFB, RC Lens... the latest sponsorship agreements in football

• Tipico, a sports betting operator registered in Malta, has signed an agreement with the Deutscher Fussball Bund to become the main partner of the 3.Liga for three seasons (2025-2028). The brand will display its logo on the sleeves of the shirts of the 20 clubs in Germany's third division. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 399339
• Published on 23/05/25 at 14:00
©  RC Lens
Ligue 1 McDonald's: Krys (optician) official partner of RC Lens (2025-2028)

Krys, a French optical and hearing care brand, has become an official partner of RC Lens (Ligue 1 McDonald's) for three seasons, i.e. the 2025-2028 cycle, announced the club on 22/05/2025. Under the terms of the agreement, Krys will rank third in RC Lens' sponsorship hierarchy, alongside nine…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399305
• Published on 23/05/25 at 10:40
©  Joma
Premier League: Joma succeeds Umbro as kit supplier of Brentford FC from 2025-26

Spanish brand Joma has become the official kit supplier to Brentford FC (Premier League) as part of a "multi-year deal" from the 2025-26 season, announced the club on 22/05/2025. As part of the agreement, the brand will design a shirt to celebrate the 100th anniversary of the club's red and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399257
• Published on 22/05/25 at 16:35
©  Premier League
Premier League: Coca-Cola (beverages), soft drink partner for the 2025-2028 cycle

The Coca-Cola Company, an American drinks manufacturer, has become the "official soft drink partner" of the Premier League for the 2025-2028 cycle (three seasons), announced the English league on 21/05/2025. Coca-Cola will roll out a variety of operations for fans (activations, ticketing, etc.…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399053
• Published on 21/05/25 at 14:30
©  OL Lyonnes
OL Lyonnes: Crédit Agricole Centre-Est (bank) extends as a major partner (2025-2028)

Crédit Agricole Centre-Est, the regional arm of the French banking group, has extended its partnership with OL Lyonnes (Arkema Première Ligue) to become a major sponsor (2nd level) for a further three seasons, from 2025-2028, announced the club on 21/05/2025. The agreement was negotiated by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399015
• Published on 21/05/25 at 13:40
©  Major League Soccer
United States: Continental (tyres) extends its partnership with Major League Soccer

German tyre brand Continental is to continue as an official partner of Major League Soccer under a "multi-year" agreement beyond 2025, announced the North American league on 20/05/2025. The German group has been involved with MLS since 2010, making it "one of the league’s longest-standing…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 398989
• Published on 21/05/25 at 11:30
©  FFF
esports/FFF: Volkswagen puts a qualifying place for the eCoupe de France finals up for grabs

The Fédération Française de Football and its major partner Volkswagen are rolling out the "Raid to Clairefontaine" operation, a scheme designed to "reveal an esports talent who will win the golden ticket to the final stages of the eCoupe de France," announced the two parties on 20/05/2025. The…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Activation, …
• Article # 398928
• Published on 20/05/25 at 16:10
©  FOM
Formula 1: after Lego, FOM joins forces with Disney to target young people with derivative products

Media and entertainment conglomerate The Walt Disney Company has entered into a licensing agreement with Formula One Management that will begin in 2026, announced FOM on 20/05/2025. As part of this collaboration, through which Disney will showcase its historic Mickey Mouse character, "fans can…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 398848
• Published on 20/05/25 at 14:30
©  Everton FC
Premier League: Hill Dickinson (law firm), naming rights partner of Everton FC's new stadium

The UK commercial law firm Hill Dickinson has acquired the naming rights to Everton FC's future Premier League stadium as part of a "long-term agreement," announced the club on 16/05/2025. The 52,888-seat stadium, built on the Bramley-Moore Dock site (Liverpool, ENG) and due to open in August 2025…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 398666
• Published on 19/05/25 at 13:40