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©  Club Atlético de Madrid
Deal Tracker: Atlético Madrid, Atalanta, OGC Nice... the latest sponsorship agreements in football

• New Balance is to replace Joma as the equipment supplier of Atalanta BC (Serie A Enilive) as part of a "multi-year sponsorship deal" from the 2025-26 season. • Armenian sports betting operator Vbet has extended as a premium partner (2nd level) and shorts sponsor of OGC Nice (Ligue 1 McDonald's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 397033
• Published on 02/05/25 at 16:40
©  FC Barcelona
FC Barcelona: Spotify to display rapper Travis Scott's label on its shirts for the Clasico

For El Clásico between FC Barcelona and Real Madrid CF (Matchday 35 of the 2024-25 LALIGA EA Sports, on Sunday 11/05/2025), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, and will display the logo of American rapper Travis Scott's label, Cactus…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 396996
• Published on 02/05/25 at 14:40
©  AS Monaco FC
AS Monaco FC: Sorare (fantasy football/NFTs) extends as an official licensee until 2027

Sorare, a French start-up specialised in NFTs bearing the effigy of players, has extended its licensing agreement with AS Monaco FC (Ligue 1 McDonald's) until 2027, announced the club on 30/04/2025. "Supporters of the Principality's club will thus be able to continue to find official Monegasque…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 396910
• Published on 02/05/25 at 12:40
©  Atalanta BC
Serie A Enilive: New Balance replaces Joma as equipment supplier of Atalanta BC from 2025-26

New Balance is to become the equipment supplier of Atalanta BC (Serie A Enilive) as part of a "multi-year sponsorship deal" from the 2025-26 season, announced the club on 30/04/2025. "New Balance will service all the club's technical kits, training wear, equipment and accessories. In addition…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 396967
• Published on 02/05/25 at 10:40
©  Club Atlético de Madrid
Club Atlético de Madrid: Visit Rwanda (tourism), back shirt sponsor for 3 seasons (2025-2028)

Rwanda Development Board, the government agency in charge of the country's international investments, has become an official partner (2nd level) of Club Atlético de Madrid (LALIGA EA Sports) until 2027-28, announced the club on 30/04/2025. This is the club's first sponsorship contract with an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 396893
• Published on 30/04/25 at 16:35
©  D.R.
Red Bull: creation of a €200m investment fund dedicated to tech, sporting & sustainable start-ups

Red Bull has launched "Red Bull Ventures", an investment fund, which will invest in technological, sporting and sustainable start-ups, according to the Austrian group specialised in energy drinks on the website dedicated to this venture capital fund to be deployed in April 2025. Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 396850
• Published on 30/04/25 at 14:30
©  Formula One Group
Formula 1: PwC (consultancy) "official consulting partner" of Formula One Group from 2025

PwC (PricewaterhouseCoopers LLP), a British network of consultancy firms, has become the "official consulting partner" of Formula One Group as part of a "multi-year agreement" from the 2025 season, announced the body on 29/04/2025. This partnership comes into effect from the Miami Grand Prix…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 396783
• Published on 30/04/25 at 09:20
©  OGC Nice
Ligue 1 McDonald's: Vbet (sports betting) extends as shorts sponsor of OGC Nice (2025-2028)

Armenian sports betting operator Vbet has extended as a premium partner (2nd level) and shorts sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons, i.e. over the 2025-2028 cycle, announced the club on 29/04/2025. "As part of the partnership, Vbet will continue to offer exclusive content…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396752
• Published on 30/04/25 at 08:40
©  Valencia CF
LALIGA EA Sports: TM (real estate) extends a main shirt sponsor of Valencia CF (2025-2028)

TM Grupo Inmobiliario (TM Real Estate Group), a Spanish holding company specialised in residential and tourist real estate, has extended as the main shirt sponsor of Valencia CF (LALIGA EA Sports) for a further three seasons, i.e. the 2025-2028 cycle, announced the club on 29/04/2025. The group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396699
• Published on 29/04/25 at 14:30
©  EPCR
Rugby: "Our sponsorship revenue has almost tripled since 2018-19" (François Vergnol, EPCR)

"Sponsorship revenue has almost tripled since 2018-19 and we have a lot of brands in our pipeline. We will be announcing a new one in May (at the rank of "premium partner", 2nd level), for the 2025-2030 period," said François Vergnol, chief revenue officer at European Professional Club Rugby, to…
Domain(s): Sponsors & Partners, Media
• Category(ies): Essentials Media, Essentials Sponsors & Partners, Agencies, …
• Article # 396688
• Published on 29/04/25 at 14:00