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©  Real Madrid CF
LALIGA EA Sports: Kress and Worx (gardening) global partners of Real Madrid for 6 years (2025-2031)

Kress and Worx, companies specialised in the upkeep and maintenance of outdoor spaces, have become global partners of Real Madrid CF (LALIGA EA Sports) for six years (2025-2031), announced the club on 24/06/2025. The two companies, owned by the Chinese company Positec Tool Corporation, have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402964
• Published on 24/06/25 at 13:00
©  D.R.
Capgemini (IT): "We've seen a sharp acceleration in our sports activities" (Thomas Hirsch)

"We've seen a sharp acceleration in our sports activities over the last four years. First of all, the group has a strong attachment to rugby, particularly through its founder Serge Kampf, who was a great rugby fan. So we sponsored Biarritz Olympique (in Pro D2 for the 2025-26 season), then FC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Activation, …
• Article # 402901
• Published on 24/06/25 at 10:40
©  AC Milan
AC Milan: Ministry of Tourism of the Democratic Republic of Congo, premium partner from 2025-26

The Ministry of Tourism of the Democratic Republic of Congo has become a premium partner and the "official tourism destination partner" of AC Milan (Serie A Enilive) from 2025-26, announced the club on 23/06/2025. The DRC's Ministry of Tourism thus moves up to second place in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 402914
• Published on 24/06/25 at 10:00
©  Brentford FC
Brentford FC: Indeed (job search platform) training shirt sponsor from 2025-26

Indeed, an American digital job search and employment platform, has become the official training shirt sponsor of Brentford FC (Premier League) "from the 2025-26 season," announced the club on 23/06/2025. The partnership covers Brentford's men's, women's (Barclays Women's Super League), youth and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402797
• Published on 23/06/25 at 14:30
©  Manchester United FC
Manchester United FC: Apollo Tyres extends as a global partner for 3 years (2025-2028)

Indian tyre manufacturer Apollo Tyres has extended as a global partner of Manchester United FC (Premier League) for a further three seasons, from 2025-2028, announced the club on 20/06/2025. The manufacturer, which initially committed to MUFC in 2013-14 under a partnership elevated to global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402743
• Published on 23/06/25 at 11:30
©  D.R.
Weekly News Extra (16-20/06/2025)

• The new Club World Cup "breaks up the ecosystem of professional football; If Real Madrid CF or Club Atlético de Madrid go far in the Club World Cup, we already have a problem because their 2025-26 LALIGA EA Sports matches will need to be suspended," said Javier Tebas, president of LALIGA, at the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 402664
• Published on 20/06/25 at 17:40
©  ATP
Tennis: Emirates extends as ATP's "premier partner" & "umpire sleeve patch partner" until 2030

Emirates, an Emirates-based airline, has extended its partnership with the Association of Tennis Professionals for a further five seasons (2026-2030), announced the two partners on 19/06/2025. Emirates has been a partner of the ATP Tour since 2013. The Dubai-based group is also a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 402503
• Published on 20/06/25 at 08:40
©  Juventus FC
Juventus FC: adidas signs 10-year extension as equipment supplier (2027-2037, €40.8m/year)

The German brand adidas has renewed its contract as equipment supplier and "technical partner of all Juventus (Serie A Enilive) teams", for a period of 10 seasons from 2027-28 until 2036-37, announced the Turin club on 19/06/2025. The equipment supplier has been partnered with the Turin club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 402441
• Published on 19/06/25 at 13:45
©  ESTAC Troyes
ESTAC Troyes: Puma succeeds Le Coq Sportif as equipment supplier from 2025-26

Puma is to become the new equipment supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) from the 2025-26 season as part of a "multi-year agreement," announced the club on 19/06/2025. The agreement covers the men's, women's and youth teams, "as well as all the club's staff.…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402388
• Published on 19/06/25 at 11:30
©  AS Monaco FC
AS Monaco FC: Renault to continue as main shirt sponsor in Champions League until 2025-26

French car manufacturer Renault Group is to continue as a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will continue to be the club's main shirt sponsor for its Champions League matches in 2025-26, announced the club on 18/06/2025. In addition to this visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402358
• Published on 19/06/25 at 09:20