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©  UEFA
UEFA Euro 2024: BYD (electric vehicles, CHN) succeeds Volkswagen as e-mobility partner

Chinese car manufacturer BYD (abbreviation for Build Your Dreams) has become the 13th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 14/07/2024, announced UEFA on 12/01/2024. The agreement was negotiated via the Swiss agency CAA Eleven. BYD, which has already forged…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311865
• Published on 12/01/24 at 16:50

©  News Tank
Weekly News Extra (08-12/01/2024)

• Olympique de Marseille (Ligue 1 Uber Eats) is selling 600 shirts from its esports team which is participating in the 2024 eLigue 1 Uber Eats. • Arsenal FC (Premier League) and its equipment supplier adidas have extended their "No More Red" campaign into 2024. • adidas has replaced Nike as…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 311851
• Published on 12/01/24 at 16:36

©  FC Bayern Munich
FC Bayern Munich: Bitpanda (trading) platinum & official crypto trading partner from 2023-24

Bitpanda, an Austrian trading platform, has become the "official crypto trading partner" of FC Bayern Munich (Bundesliga) as part of a "multi-year partnership" from the 2023-24 season, announced the two parties on 12/01/2024. Bitpanda has the status of "platinum partner" the second level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 311817
• Published on 12/01/24 at 14:30

©  AFC Ajax / X
Eredivisie: adidas extends as equipment supplier of AFC Ajax until 2031

adidas has extended its partnership with AFC Ajax (Eredivisie) for an additional six seasons (2025-2031), announced the club le 11/01/2024. Ajax had previously extended its partnership with adidas until 2024-25 the 13/07/2018. The German equipment manufacturer has been a partner of Ajax since…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners
• Article # 311797
• Published on 12/01/24 at 13:40

©  CÉBÉ
Olympique de Marseille: CÉBÉ (sunglasses) official partner from the 2023-24 season

CÉBÉ, a French sunglasses manufacturing company, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 11/01/2024. The duration of the agreement has not been specified. OM and CÉBÉ had already worked together in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 311624
• Published on 11/01/24 at 13:40

©  D.R.
NBA Paris Game 2024: the NBA House (1,800 m²) at Carreau du Temple (Paris) from 10 to 13/01/2024

For the NBA Paris Game 2024 Presented by Revolut, the National Basketball Association has set up the NBA House at the Carreau du Temple (a former clothes market in Paris, 3rd arrondissement) from Wednesday 10 to Saturday 13/01/2024 (closing time 20:00 CET). Access is free, but tickets must be…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 311601
• Published on 11/01/24 at 10:00

©  Euroleague Basketball
Basketball: Motorola (telecommunications, Lenovo) premium partner of the Euroleague until 2026

Motorola Mobility, a telecommunications company owned by the Chinese Lenovo Group since 2014, has become a premium partner of Euroleague Basketball's European competitions (Turkish Airline EuroLeague and BKT EuroCup) for two and a half seasons (2023-2026), announced the two parties on…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 311428
• Published on 09/01/24 at 16:55

©  CAF
CAF: Unilever named global sponsor of the TotalEnergies AFCON 2023 & Women's AFCON Morocco 2024

Unilever, a Dutch-British group specialised in consumer products (food, cosmetics, hygiene, etc.), has become a global partner of the TotalEnergies AFCON 2023 to be held in the Ivory Coast from 13/01 to 11/02/2024, announced the Confederation of African Football on 09/01/2024. The agreement also…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 311402
• Published on 09/01/24 at 16:35

©  Nike
Golf: partnership between Nike & Tiger Woods (USA, 48 years old) ends after 27 years

"It was a hell of a round, Tiger", was Nike's headline on social media to announce the non-renewal of its partnership with American golfer Tiger Woods, who is still active at the age of 48, on 08/01/2024. The American equipment manufacturer has been with Tiger Woods since he was 20 and turned…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 311348
• Published on 09/01/24 at 13:00

©  FIF
TotalEnergies AFCON 2023: Puma, most represented equipment supplier for the 5th consecutive edition

Puma is equipping the national teams of six federations (Côte d'Ivoire, Egypt, Ghana, Guinea, Morocco and Senegal) participating in the TotalEnergies AFCON 2023 organised in the Ivory Coast, one team more than in 2021 and two more than in 2019. The German brand is thus the most represented…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 311314
• Published on 09/01/24 at 10:00

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