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©  NTF
News Tank Football: elections, appointments & departures recorded in November 2023

Olympique Lyonnais SASU, a wholly-owned subsidiary of Olympique Lyonnais Groupe, and its chairman John Textor are very pleased to announce the future recruitment of Laurent Prud'homme as "salaried directeur général" (CEO) of Olympique Lyonnais (Ligue 1 Uber Eats), announced OL on 17/11/2023. He…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sponsors - Partners, Authorities, …
• Article # 308722
• Published on 07/12/23 at 13:40
©  Team BDS
esports: Kappa succeeds Macron as equipment supplier to Team BDS (Switzerland) for 2024 & 2025

Kappa, an Italian brand belonging to the BasicNet group, has become the official equipment supplier of Team BDS for the 2024 and 2025 seasons, announced the Swiss esports club on 05/12/2023. "This strategic partnership marks a new era of collaboration between fashion and the world of esports,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 308717
• Published on 07/12/23 at 13:00
©  D.R.
Bundesliga: partnership with Mega Casino World (online casino) in 18 Asian countries (2023-2025)

Mega Casino World, an online casino games website, has entered into a partnership with Bundesliga International, the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing, digital) of the Bundesliga and 2.Bundesliga internationally, for the use of the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 308762
• Published on 07/12/23 at 10:00
©  UEFA
UEFA: Unilever (Axe, Dove, Rexona, Amora, Knorr), 12th official sponsor of Euro 2024 in Germany

Unilever, a group specialised in consumer products (food, cosmetics), has become the 12th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 16/07/2024, announced UEFA on 06/12/2023. The agreement was negotiated via the Swiss agency CAA Eleven. As part of this first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 308729
• Published on 06/12/23 at 17:00
©  Panini
Ligue 1: players from 24 amateur clubs included by Uber Eats in Panini's 2023-24 album

Uber Eats, a meal delivery service, and Panini, an Italian manufacturer of collectable cards and stickers, are including amateur football teams for the first time in the album of collectable stickers dedicated to the 18 clubs taking part in the 2023-24 Ligue 1 Uber Eats season, announced the two…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 308688
• Published on 06/12/23 at 16:40
©  D.R.
Tennis: Lacoste extends as the "official outfitter" for ATP Tour staff & officials until 2026

Lacoste, a French clothing brand, has extended its partnership with the Association of Tennis Professionals as "official outfitter" for staff and officials, including referees, and as footwear supplier to the ATP Tour for an additional three seasons (2024-2026), on 05/12/2023. Lacoste, partner…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 308609
• Published on 06/12/23 at 14:30
©  LFP
LFP: Samba Digital (agency) put in charge of Ligue 1's international social media strategy

Samba Digital, an American marketing agency specialised in the sports industry, has won the call for tenders launched by LFP Media in September 2023 to take over the management of the Ligue 1 Uber Eats' international social media strategy, on 05/12/2023. The contract, which began on 01/12/2023, is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 308544
• Published on 06/12/23 at 09:20
©  D.R.
Skweek: the "Skweek show by Tony Parker" broadcast in Turkey (Saran), Greece & Cyprus (Nova)

The Turkish pay-TV group Saran has entered into a partnership with Skweek to broadcast the weekly show "Skweek show by Tony Parker, presented by Turkish Airlines" on its channels in Turkey, announced the OTT platform owned by Fedcom Media on 05/12/2023. Skweek also signed a similar agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 308510
• Published on 05/12/23 at 16:35
©  NTF
News Tank Football: interviews published in October & November 2023

"We are happy with our business model, we are happy with our revenues (€515.4m in 2022-23, see below). It doesn't mean that we are satisfied and won't be ambitious to reach more, but for taking notice where we are from and taking notice that we have to gain all the money by ourselves, that we…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 308420
• Published on 05/12/23 at 10:40
©  Atos
UEFA: Atos (technology, FRA) IT service provider for Euro 2024 in Germany

Atos, a French digital services company, has activated its partnership with UEFA and presented its operations in connection with Euro 2024, to be held in Germany from 14/06 to 16/07/2024, on 04/12/2023. The group based in Bezons (Val-d'Oise, FRA) has the status of "official technology partner…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 308296
• Published on 04/12/23 at 13:00