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©  News Tank
Weekly News Extra (15-19/01/2024)

• The match schedule for the 2026 FIFA World Cup will be presented on Sunday 04/02/2024. The 104 matches will be spread across the 16 stadiums of the competition, which will take place mainly in the United States (84 matches), with only 10 matches in Canada and a further 10 in Mexico. •…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 312582
• Published on 19/01/24 at 17:05
©  CIO
IOC: beginning of the Gangwon 2024 Winter Youth Games in South Korea on 19/01/2024

The 4th edition of the Winter Youth Games (YOG) began in Gangwon province, South Korea, with a "universe-themed" opening ceremony held simultaneously on the Gangneung Oval and at the PyeongChang Dome on 19/01/2024. "Dear young athletes: this is your moment. You are following in the footsteps…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Ticketing, International development, …
• Article # 312570
• Published on 19/01/24 at 16:00
©  DFL
DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on 18/01/24 at 14:30
©  Brand Finance
Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on 18/01/24 at 13:40
©  AC Milan
Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on 18/01/24 at 13:00
©  Samba Digital
Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on 18/01/24 at 10:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on 18/01/24 at 09:25
©  RFEF
Spain: Seat (car manufacturer) extends Copa del Rey & Copa del Reina partnerships with the RFEF

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (RFEF) as official partner of the Copa del Rey (men's) and Copa del Reina (women's) for the 2023-24 season, announced the body on 15/01/2024. The group based in Martorell (in the province of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 312222
• Published on 17/01/24 at 13:00
©  Six Nations Rugby
Six Nations Rugby: IHG Hotels & Resorts 4th partner of the Men's & Women's 6 Nations from 2024

IHG Hotels & Resorts, the English hotel group, is to become an "official hotel partner" of the Men's and Women's 6 Nations Tournaments from 2024 as part of a "long-term partnership," announced Six Nations Rugby on 15/01/2024. The Denham-based company will activate its partnership for the first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 312088
• Published on 16/01/24 at 13:00
©  Samsung
Paris 2024/IOC: skateboarding, surfing, breaking & climbing highlighted by Samsung's athlete team

Samsung Electronics, a South Korean electronics group, has activated its partnership with the IOC and presented a brand campaign centred around its Samsung Galaxy range of smartphones on 11/01/2024. The brand campaign is based on the slogan "Open Always Wins". "The message articulates…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 312070
• Published on 16/01/24 at 10:00